#blogalicious8 - content strategies for wordpress

Content Strategies for WordPress

Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

HEY GIRL HEY! ANGELICA YARDE • Partner and Director of Projects at Sevenality

• Editor & Designer at Studio 404 Paper

• Co-Host of Heart + Hustle Podcast

• Twitter: @studio404design

• E-mail: [email protected]

• Slideshare: www.studio-404.com/blog


Overview •  Section 1 - Generating Content Ideas

•  Blog Content •  Personal

•  Business

•  Section 2 - Creating Content with Brand Consistency •  Content Organization

•  Content Calendars

•  Social Media Scheduling •  Tools & Resources Online

•  WordPress Plugins

•  Section 3 - Content for Passive Income •  Using WordPress to Create Passive Income

•  Plugins & Tools •  E-books

•  E-course


Section 1: Generating Content Ideas


GENERATING CONTENT IDEAS

MYTH Content creation is difficult to do.

TRUTH Content creation is as easy or as hard you make it.



REALITY We are often overwhelmed with the idea of creating the content we want for ourselves. Don’t allow roadblocks to stop you from executing the great ideas that are waiting to be discovered.


GENERATING CONTENT IDEAS APPROACH Challenge: Let’s generate content ideas for a new website. Not Yo Madre’s Nachos is a new create-your-own nacho stack food truck. Write three items you would find on the Not Yo Madre’s Nachos home page.



CHECK THE STATS

• Websites with a blog have tend to have 434% more indexed pages.



DOWNFALLS OF PERSONAL BLOGS • Lack of focus

• Who? • Why?

• Inconsistency • Change of direction



TIPS FOR PERSONAL BLOGS • Always be writing. • Have an audience persona (brand girl). • Commit to a schedule. • Know when it’s time to rebrand or change focus.



WHY START A BUSINESS BLOG? • A business with a blog receives up to 67% more leads.

• Businesses with a blog establish credibility over their competitors.

• Customers are looking to support brands they can learn from.



DOWNFALLS OF BUSINESS BLOGS

• Inauthentic

• Lack of creativity

• Inconsistency



TIPS FOR BUSINESS BLOGS • Write as if you’re writing about your business to a friend, not a potential costumer.

• Put work into posts. • Be realistic about scheduling.


Section 2: Creating Content with Brand Consistency


CREATING CONTENT WITH BRAND CONSISTENCY

WHY BRANDED CONTENT WORKS

• Creates transparency

• Increases visibility

• Sets pattern for consistency

• Allows for innovative thinking


Examples of Branded Content

Tw e e t @ s t u d i o 4 0 4 d e s i g n

# B l o g a l i c i o u s 8


CREATING BRAND CONTENT GUIDELINES

• Offers regulations without creating confusion

• Decreases content creation time

• Positions brands among their competitors

• Increases chance of consistency



CREATING BRAND CONTENT GUIDELINES

• Create the overall tone for your content

• Choose your formatting and your tone

• Select a visual style for your content

• Keep a schedule in mind



CHALLENGE

Not Yo Madre’s Nachos has a newsletter. What type of information should they send out to their customers who sign up?


CONTENT ORGANIZATION

SEPARATING CONTENT BY TYPES

• Website • Informational Pages

• Blog

• Social Media

• Newsletter



CATEGORIZE YOUR CONTENT

Know the basic topics that your content falls under. These will become your categories. Using categories for content in a WordPress blog is a key factor for SEO. Not only will the categories help you with blogging, they will be useful for your overall content creation.



WHAT ARE YOUR CATEGORIES?

• Should be 5-7 overall words that you can categorize your content into.

• Categories are main themes. Tags further expand upon these themes.

• Make everything you do SEO friendly, especially your categories.



CHALLENGE

Not Yo Madre’s Nachos needs to organize their content. What are three categories they should be using for their blog content?



SCHEDULING YOUR CONTENT

• Will change your life. (Seriously)

• Increases productivity. (By 1,000%. Scientif ical ly proven.*)

(* I’m obviously not a scientist .)

• Allows opportunity for collaboration and growth.

• Challenges better content creation. Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

CONTENT ORGANIZATION WAYS TO SCHEDULE YOUR CONTENT

•  Free •  Paper Planner •  Google Calendar •  Buffer (Premium Upgrade) •  HootSuite (Premium Upgrade) •  EditFlow Plugin •  MailChimp

•  Premium •  Co-Schedule •  ConvertKit


CONTENT ORGANIZATION SCHEDULING SOCIAL MEDIA

• Buffer •  Facebook, Google+, Instagram, LinkedIn, Pinterest, Twitter

• HootSuite •  Facebook, Google+, Instagram, LinkedIn, Twitter, YouTube

•  SocialPilot •  Facebook, Google+, Instagram, LinkedIn, Pinterest, Tumblr,

Twitter

•  Later •  Instagram, Twitter


CONTENT ORGANIZATION USING EDITFLOW • Calendar

• Custom Statuses

• Editorial Contents

• Editorial Metadata

• Notifications • Story Budget

• User Groups Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8


• Custom Statuses • Editorial Contents


• Notifications • Story Budget





• Editorial Metadata • Notifications • Story Budget






• Notifications • Story Budget • User Groups


CONTENT ORGANIZATION USING COSCHEDULE

• Has the functionality of EditFlow but offers more features

• Includes several ways to schedule social media campaigns

• Offers analytical data



• Creating a new blog post in CoSchedule is easy and offers a variety of options including drag-and-drop importing of files, Google Docs, and content from Evernote.



• CoSchedule forces you to re-think about the way you schedule social media promotion by prompting several times that you can schedule a post in the present and future.


Section 3: Content for Passive Income


CONTENT FOR PASSIVE INCOME MYTH

Repurposing content is bad.

TRUTH

Repurposing content lazily is bad. Good content can and should be repurposed to help reinforce your brand.


CONTENT FOR PASSIVE INCOME CREATIVELY USING YOUR CONTENT

Strong content can be expound upon. How are you using the content you are creating to build more content? Are you allowing good content to collect dust?


CONTENT FOR PASSIVE INCOME EXAMPLES

• Creating digital products (e-books, e-courses)

• Revisiting old content

• Creating blog series

• Creating newsletter

• Reposting via social media Tw e e t @ s t u d i o 4 0 4 d e s i g n # B l o g a l i c i o u s 8

CONTENT FOR PASSIVE INCOME E-BOOKS & E-COURSES

•  E-books • Downloadable

• Easy to sell to a larger audience • Can grow into an e-course

•  E-Courses • Require consistent marketing

• Can be sold at a higher price point • Offers more details and instruction for results


CONTENT FOR PASSIVE INCOME REPURPOSING YOUR CONTENT

•  Select content that has been proven valuable to your audience.

•  Make sure all of your content fits within the theme.

•  Existing content is easier to expand on than creating all new content.


CONTENT FOR PASSIVE INCOME PASSIVE INCOME FOR WORDPRESS • E-books

•  WooCommerce •  Shopify + WordPress •  Easy Digital Downloads

• E-courses

•  Simple Course Creator

•  Sensei – WooCommerce

•  LearnDash


CONTENT STRATEGIES FOR WORDPRESS THINGS TO THINK ABOUT • What are ways that could help you generate more effective and

original blog ideas?

• How could you be using WordPress more efficiently to generate

content?

• Are your content repurposing strategies working for or against

you?


HEY GIRL HEY! ANGELICA YARDE • Partner and Director of Projects at Sevenality

• Editor & Designer at Studio 404 Paper

• Co-Host of Heart + Hustle Podcast

• Twitter: @studio404design

• E-mail: [email protected]

• Slideshare: www.studio-404.com/blog


#blogalicious8 - content strategies for wordpress

Marketing