Winning Seo strategieswith wordpressby tony Zeolifounder

/ vg Launched first startup in 199520-years of Digital Media Management experienceStartups, Corporations, Small Business, Non ProfitsFounded Digital Strategy Works in 2009Community ManagerHouse Music DJ @avlhms, @djtonyzFather @ 49 = my next startup

What is SEO?

What is Page Rank?Matt Cutts: The number of people (sites) that link to you and how important they are.Chelsea Adams: a link analysis algorithm used by Googledetermine the relative importance of a website.Every website is given a Google PageRank score between 0 and 10 on an exponential scale.PageRank 10 domains:USA.gov, Twitter.com and Adobe Reader Download, have the highest volume of inbound links of any sites on the web.Source: https://www.youtube.com/watch?v=55LffWzGtvwSource: http://www.bruceclay.com/blog/what-is-pagerank/

What is Link Juice?When a website links to your site, or when you link internally from one of your pages to another, the link passes PageRank points. This passing of PageRank points is also commonly called link juice transfer.The amount of link juice passed depends on two things: the number of PageRank points of the web page housing the link, and the total number of links on the web page that are passing PageRank.Source: http://www.bruceclay.com/blog/what-is-pagerank/

Who sets SEO standards?GoogleGoogle Webmaster Central Blogbit.ly/gwcblogGoogle Webmaster Help Forum Office Hourshttp://bit.ly/wcofficehrsThen everyone elseBing/Yaho, Duck Duck Go, Baidu (China)

Is WordPress OptimizedYes, by default in free theme frameworks (i.e. Twenty-Twelve, Twenty-Thirteen, Twenty-Fourteen, etc.)Page(s)/Post(s) TitlesExcerptsPost CategoriesPost TagsHeadings (H1 to H6)ParagraphsBullets and NumberingPost Date/TimePost Author

Reading SettingSearch Engine VisibilityIf checked, updates .htaccess file to hide site from search bots. Should work with all search engines and prevent bot crawlers.If try to limit bot crawlers using Robots.txt, bots can ignore those rules.

PermalinksAll posts numeric by defaulthttp://netmix.co/?p=123Number is ID number of post in MySQL relational databaseChange to alpha characters for crawlers to readVariations, but since posts can have dates assigned, use plain Post NameUse Custom Structure to add Category/%category%/%postname%/https://codex.wordpress.org/Using_Permalinks

Post Permalink

What do I do next?Google now has over 200* ranking signalsIts not just about keywords anymoremeta keyword out many years agoSEO has gotten far more complexStart with technical optimization*Source: http://backlinko.com/google-ranking-factors

Technical OptimizationSSL EncryptionDNS with CloudFlareMobile Responsive ThemePage Speed OptimizationHostingObject CachingCDNImage OptimizationRedirection

SSL EncryptionHTTPS as a ranking signalAugust 2014http://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.htmlWP Engine, GoDaddy, etc. all offer SSL certs and will install them for you

SSL EncryptionDecide the kind of certificate you need: single, multi-domain, or wildcard certificateUse 2048-bit key certificatesUse relative URLs for resources that reside on the same secure domainUse protocol relative URLs for all other domainsCheck out our Site move article for more guidelines on how to change your websites addressDont block your HTTPS site from crawling using robots.txtAllow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.Source: http://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.html

WhyNoPadlock.comAnalysisReportRecommended Fixes

DNS with CloudFlareA RecordC NameTXT for Google Webmaster Verification

Mobile Responsive PagesApril 2015http://googlewebmastercentral.blogspot.com/2015/04/rolling-out-mobile-friendly-update.htmlboosting the ranking of mobile-friendly pages on mobile search results

Mobile Search ResultsDisplays mobile friendly in organic search results

Page Speed Optimization2010http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.htmlWhile site speed is a new signal, it doesn't carry as much weight as the relevance of a page.

Page Speed ToolsGoogle Page Speed Insightshttps://developers.google.com/speed/pagespeed/insights/GTMetrixtools.Pingdom.com

Page Speed OptimizationMinification of HTML, CSS, JavaScriptBWP MinifyAutoptimizeEnqueuing of scripts in functions.php to remove from loading in headIncluded in Total Cache and other caching pluginsEnabled using CloudFlareLeverage Browser Caching / Expire headersLeverage Browser Caching Ninjas

HostingManaged HostingWP Engine, Flywheel, MediaTemple, page.ly & otherhttp://wpdevshed.com/managed-wordpress-hosting/Includes:Caching, CDN, SSL, Site Backups w/ one click restore, Git connectivity, Technical Support, Site migrationsAll caching and CDN super cede CloudFlare, so pause CloudFlare services except DNS.

Caching and CDNCaching if not using Managed HostingW3 Total CacheWP Super CacheWP RocketReviews: https://premium.wpmudev.org/blog/top-wordpress-caching-plugins/Content Delivery Network (CDN) distributes your site globally and then serve cached pages/posts/images from the nearest location to the requestor.Amazon AWSMax CDNCloudFlare has a CDN by designPhoton by JetPack for Images, but has some downsides. You cant dump the cache. Must rename images.Reviews: https://premium.wpmudev.org/blog/top-cdn-services-to-make-your-wordpress-site-blazingly-fast/

Image OptimizationAlways name your images for searchGood: my-image-name.jpgBad: IMG 003.jpgCompress Images to manageable sizeBad: 3MB imagesGood 300KB imagesBad: 3000+ pixels wideGood 1600 or less pixels wideCan resize in WordPress Media Library editorPluginsWP Smush (WPMU Dev)EWW Image Optimizer

Google Data Highlighterhttps://developers.google.com/structured-data/ Helpful for Local SearchDeals with open/closing times, addresses, phone numbers, events, and other data intensive information that appear in local resultsPlugins are responsible for content type: events, recipes, menus, etc

Semantic SearchKeywords density is the pastSemantic Search is the futurePhrases over keywordsPeople type or speak to text a phrase over a keyword

On-Site SEOIf you want to rank, produce/write long-form, authoritative, relevant, detailed posts.Example: https://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimizationMOZ and other SEO experts are seeing 1,000 word posts rank better than short form posts that are fluffDont duplicate content across min-sites.First, its too difficult to maintain.Second, you should always be updating your posts.Third, duplicate content on the same IP address is easy for Google to uncover and penalize.High Quality Backlinks - not from link farms, but from the blogger that reviewed your content or a company that is a partners and mentions you on their site or blog.Links between pages on your site - write a blog post and then link to a landing page that gives more details about that subjectUse longtail search terms in your post content - semantic search

Optimize Site/Pages/PostsAll in One SEOCreates a sitemap.xml file to register with Google & BingConnects to Google AnalyticsRobots.txt editorSite default, Page or Post level editorSocial Meta for Open GraphSupport for schema.orgPro level customer support with Video XML sitemap and support for custom taxonomies.

RedirectionWhen removing URLs, removing old content, broken pages, or performing site migrations.301 permanent or temporary depending on requirementsRedirection plugin

Changing Domain AddressGoogle Change of Address Toolhttps://support.google.com/webmasters/answer/83106?hl=enLets Google know youre changing domains