blog as cv
DESCRIPTION
Presentation from sisterMAG (http://www.sister-mag.com) at "Blogo" blogger conference in Tel Aviv 30th July 2012 about how to use your blog as CV and make a living out of it with examples from successful bloggers from all around the world.TRANSCRIPT
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CVthe Blog as
How bloggers use their blogs to make a living – Examples from around the world
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TONI THEA
founded: June 2011
1st issue: February 2012
2nd issue: May 2012
3rd issue: July/August 2012
Content & Layout
neu4bauer.blogspot.com@ThN26987
Strategy & Marketing
toni-in-viaggio.blogspot.com@Bassky
2 sisterMAG 30.07.2012Blogo – Israel
Who we are
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Blogo – Israel sisterMAG 30.07.20123
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People‘s
Working Live
has changed4 sisterMAG 30.07.2012Blogo – Israel
analysis
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Less long-term employment jobs exist
Companies try to make their workforce more flexible
Amount of contractors / freelancers increased
5 sisterMAG 30.07.2012Blogo – Israel
Analysis
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How do people
work today?
6 sisterMAG 30.07.2012Blogo – Israel
analysis
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Work 3.0
In 2012, it is predicted that more than 6 milli-on online jobs will be posted, representing more than $1 billion of work performed via the Web.
from: techcrunch.com
on demand
virtual
remote
analysis
7 sisterMAG 30.07.2012Blogo – Israel
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AD SPEND PER MEDIATIME SPENT PER MEDIA
40%
TV
6%
22%
WEB
9%
RADIO
23%
MOBILE
2011 U.S. CONSUMER TIME SPENT BY MEDIA
from: aquarius.biz
This makes sense because Time Spend and Ad Spend move into Digital
8 sisterMAG 30.07.2012Blogo – Israel
analysis
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Can blogger
benefit from
this shift? 9 sisterMAG 30.07.2012Blogo – Israel
analysis
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Publications like The New York Times, AdWeek, Women’s Wear Daily
have touted bloggers as “THE NEXT BIG THING”
from: heartifb.com
analysis
10 sisterMAG 30.07.2012Blogo – Israel
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Freelance work for traditional media: print, TV, Radio
Freelance work for digital media: web content, advertorials
eCommerce: Design Collaboration, Promotion of own Webshop
Book deals
Consult companies
Hold speeches
Creation of Conferences
Creation of Courses
Brand Ambassadors & Sponsored travelling
Adapted from: Meet the Blogger Amsterdam - Frida Ramstedt
Areas at bloggers‘ Disposal
outside Advertising
analysis
11 sisterMAG 30.07.2012Blogo – Israel
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New
Bloggerexamples
12 sisterMAG 30.07.2012Blogo – Israel
examples
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CHASING HEARTBEATS
MORE EXAMPLES
Expat and lifestyle photographer in Berlin sees blog as part of her portfolio
THE BLOG SERVES AS PORTFOLIO
La Petite Cuisine Lost in Cheeseland
Making Nice in the Midwest
13 Blogo – Israel sisterMAG 30.07.2012
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TRENDENSER.SE
MORE EXAMPLES
Home Decor Tipps & Interior Trends compiled by Stylist & Blogger Frida Ramstedt
FREELANCE WORK FOR TRADITIONAL MEDIA: MAGAZINES, TV, RADIO
Pippa Jameson
DOSFAMILY
14 Blogo – Israel sisterMAG 30.07.2012
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Nowmanifest
THE HOUSE LARS BUILT
MORE EXAMPLES
American DIY blogger contributing to Oh
Happy Day, Brooklyn Bride, Chalkboard
Mag, Design*sponge, Styled Mag, Kinfolk
FREELANCE WORK FOR DIGITAL ME-DIA: WEB CONTENT, ADVERTORIALS
kathrynsky.de Freunde von Freunden
colla
ge: B
ritt
any
for
Bro
okly
n B
ride
15 Blogo – Israel sisterMAG 30.07.2012
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The House Lars Built
WERELSE
MORE EXAMPLES
Concept brand of 3 blogger (Andy, Carolina & Chiara) as plat-form for limited edition products
ECOMMERCE: DESIGN AND PRODUCT COLLABORATION, OWN SHOP
Style Scrap-book & Kipling
Blonde Salad Shoe Collection
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DECORATE
Home Decor and Styling Tipps compiled by blogger Holly Becker (Decor8)
BLOGGERS GET PUBLISHING DEALS FOR BOOKS
MORE EXAMPLES
17 Blogo – Israel sisterMAG 30.07.2012
Advanced Style Freunde von Freunden
Tartelette
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PR COUTURE
Fashion PR insights and PR, Marketing and Social Media in Fashion
BLOGGER CONSULT COMPANIES IN FIELD OF EXPERTISE
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TAVI GEVINSON
Blogger at Style Rookie and Editor-in-chief of Online publication for teenagers Rookie
BLOGGERS HOLD SPEECHES IN FIELD OF EXPERTISE
19 Blogo – Israel sisterMAG 30.07.2012
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DESIGN MOM
MORE EXAMPLES
Mummy Blogger and creator of conferences: ALT Design Summit and Mom 2.0 Summit
BLOGGERS ORGANISE CONFERENCES
The Hive MeetTheBlogger
20 Blogo – Israel sisterMAG 30.07.2012
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DESIGN LOVE FEST
MORE EXAMPLES
Design blogger and co-creator of blogger workshop series „Blogshop“
BLOGGERS CREATE WORKSHOPS AND COURSES
Holly Becker Blogst Shoot The Food
phot
os: b
logs
hopl
a.w
ordp
ress
.com
/
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BLOG‘NHAGEN
First in a series of sponsored blogger events: 9 European bloggers explore Copenhagen
BLOGGERS AS BRAND AMBASSADORS – SPONSORED TRAVELLING & EVENTS
MORE EXAMPLES
Prèt à Voyager Roomorama
phot
os: c
hasi
nghe
artb
eats
.com
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Blog does not have to be huge.
IFB just explored the power
of mid-range bloggers!
analysis
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The future for
bloggers is bright
and the opportunities
are unlimited
25 sisterMAG 30.07.2012Blogo – Israel
summary
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the endnot
26 Blogo – Israel sisterMAG 30.07.2012
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All symbols from The Noun Project collection (http://thenounproject.com/)
“Layout” symbol by Anna Weiss
„Projection Screen“ symbol by John Caserta
“Worker” symbol by Bart Laugs
„Laptop“ symbol by Daniel Shannon
„Light Bulb“ symbol by Dani Rolli
„Community“ symbol by T. Weber
„Book“ symbol by Ahmed Hamzawy
„Bar Graph“ symbol by Scott Lewis
„Balloon“ symbol by Robb Whiteman
http://techcrunch.com/2012/03/04/work-3-0-how-the-em-ployment-model-needs-to-change/
Symbols
Sources &
Statistics
http://heartifb.com/2012/07/20/the-power-of-mid-ran-ge-fashion-bloggers/
http://www.aquarius.biz/de/2012/05/14/mobile-mediaspen-dings-folgen-nicht-der-mediennutzung/
27 sisterMAG 30.07.2012Blogo – Israel
credits
www.sister-mag.com
@sister_mag
facebook.com/sister.magazin