1.

2. Why the SME?

Small and medium enterprises represent 98% of total companies in Brazil

5.9 million of current operating companies;

62% of them export products

It represent 2.3% of total exports

20% of Brazils GPD

3. Applicability of Blog as Communication Tool

Internet penetration in the Brazil has reached 44.5 million of internet users

Brazil is number one ranked by total time on internet

The Brazilians spend average 40h/week on internet it is in front of countries such as United States, United Kingdom, France and Spain where the average is about 26 hours

4. Areconventionaltools of communication efficient?

Yes, they are...

But...

• Is itknown what their public are thinking about company or product/ service?

• Considering most conventional tools as mass marketing, are they a good way of communication?

• Is it can build a relationship between company and customer at first time?

5. Social Media

Social media refers to a collective group of web properties whose content is primarily published by users.

The social media is an instrument of communication to share information, exchange opinions, discuss topics, know and promote people or companies etc

6. Why adopt the Corporate Blog? Competitive Innovative Differentiate 7. Functions of Corporate Blog

It haspleasantandchronological reading ;

It iseasy to makeandmaintain ;

Thecosts is little ;

It hassimpleand intuitive navigation;

It has open space forcomments ;

It offers toexchangelinks;

It iscustomizable ;

It is part of aniche market ;

It demonstratesknowledgeof the company

8.

Societal Marketing Concept is a principle of enlightened marketing that holds that a company should makegood marketing decisionsby consideringconsumers wants , thecompanys long-run interests , andsocietys long-run interests (Kotler, 2007)

To create sustainable growth business, companies will have to focus onstrategic innovationthat integrates and transcends all these companies dimensions of innovation in an explorative quest for thenew business concept (Mller, Stolla and Doujak, 2007)

The concepts 9.

Integration Marketing Communication (ICM) builds brand identity and strong customer relationships

It leads to a total marketing communication strategy aimed at showing how the company and its products can help costumers solve their problems.

Integration of Blog in Marketing Communication 10. Communication is bidirectional

Societal Marketing Concept was adopted because with this concept SME can understand the necessities not only from costumers but also from society. It needs to comprehend and satisfy long-run interests of people

11. Blog is a social media

The objective is to create a relationship and inform the public whether they are customers, companies and employees; without interest to sell or convince them about products and services

12. Innovate

The innovation has the ability to deal with new concepts, take advantage of opportunities and explore a market which is not attending.

13. After all... Goodcommunicationmeans goodbusiness 14. Read the whole paper. Access: http://www.pucsp.br/icim/ingles/downloads/papers/TL_016.pdf 15. Blog asan Innovation tool of Integrated Communication for Small and Medium Enterprises in Brazil