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How bloggers use their blogs to make a living – Examples from around the world
TONI THEA
founded: June 2011
1st issue: February 2012
2nd issue: May 2012
3rd issue: July/August 2012
Content & Layout
neu4bauer.blogspot.com@ThN26987
Strategy & Marketing
toni-in-viaggio.blogspot.com@Bassky
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Who we are
Blogo – Israel sisterMAG 30.07.20123
People‘s
Working Live
has changed4 sisterMAG 30.07.2012Blogo – Israel
analysis
Less long-term employment jobs exist
Companies try to make their workforce more flexible
Amount of contractors / freelancers increased
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Analysis
How do people
work today?
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analysis
Work 3.0
In 2012, it is predicted that more than 6 milli-on online jobs will be posted, representing more than $1 billion of work performed via the Web.
from: techcrunch.com
on demand
virtual
remote
analysis
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AD SPEND PER MEDIATIME SPENT PER MEDIA
40%
TV
6%
22%
WEB
9%
RADIO
23%
MOBILE
2011 U.S. CONSUMER TIME SPENT BY MEDIA
from: aquarius.biz
This makes sense because Time Spend and Ad Spend move into Digital
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analysis
Can blogger
benefit from
this shift? 9 sisterMAG 30.07.2012Blogo – Israel
analysis
Publications like The New York Times, AdWeek, Women’s Wear Daily
have touted bloggers as “THE NEXT BIG THING”
from: heartifb.com
analysis
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Freelance work for traditional media: print, TV, Radio
Freelance work for digital media: web content, advertorials
eCommerce: Design Collaboration, Promotion of own Webshop
Book deals
Consult companies
Hold speeches
Creation of Conferences
Creation of Courses
Brand Ambassadors & Sponsored travelling
Adapted from: Meet the Blogger Amsterdam - Frida Ramstedt
Areas at bloggers‘ Disposal
outside Advertising
analysis
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New
Bloggerexamples
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examples
CHASING HEARTBEATS
MORE EXAMPLES
Expat and lifestyle photographer in Berlin sees blog as part of her portfolio
THE BLOG SERVES AS PORTFOLIO
La Petite Cuisine Lost in Cheeseland
Making Nice in the Midwest
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TRENDENSER.SE
MORE EXAMPLES
Home Decor Tipps & Interior Trends compiled by Stylist & Blogger Frida Ramstedt
FREELANCE WORK FOR TRADITIONAL MEDIA: MAGAZINES, TV, RADIO
Pippa Jameson
DOSFAMILY
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Nowmanifest
THE HOUSE LARS BUILT
MORE EXAMPLES
American DIY blogger contributing to Oh
Happy Day, Brooklyn Bride, Chalkboard
Mag, Design*sponge, Styled Mag, Kinfolk
FREELANCE WORK FOR DIGITAL ME-DIA: WEB CONTENT, ADVERTORIALS
kathrynsky.de Freunde von Freunden
colla
ge: B
ritt
any
for
Bro
okly
n B
ride
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The House Lars Built
WERELSE
MORE EXAMPLES
Concept brand of 3 blogger (Andy, Carolina & Chiara) as plat-form for limited edition products
ECOMMERCE: DESIGN AND PRODUCT COLLABORATION, OWN SHOP
Style Scrap-book & Kipling
Blonde Salad Shoe Collection
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DECORATE
Home Decor and Styling Tipps compiled by blogger Holly Becker (Decor8)
BLOGGERS GET PUBLISHING DEALS FOR BOOKS
MORE EXAMPLES
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Advanced Style Freunde von Freunden
Tartelette
PR COUTURE
Fashion PR insights and PR, Marketing and Social Media in Fashion
BLOGGER CONSULT COMPANIES IN FIELD OF EXPERTISE
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TAVI GEVINSON
Blogger at Style Rookie and Editor-in-chief of Online publication for teenagers Rookie
BLOGGERS HOLD SPEECHES IN FIELD OF EXPERTISE
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DESIGN MOM
MORE EXAMPLES
Mummy Blogger and creator of conferences: ALT Design Summit and Mom 2.0 Summit
BLOGGERS ORGANISE CONFERENCES
The Hive MeetTheBlogger
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DESIGN LOVE FEST
MORE EXAMPLES
Design blogger and co-creator of blogger workshop series „Blogshop“
BLOGGERS CREATE WORKSHOPS AND COURSES
Holly Becker Blogst Shoot The Food
phot
os: b
logs
hopl
a.w
ordp
ress
.com
/
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BLOG‘NHAGEN
First in a series of sponsored blogger events: 9 European bloggers explore Copenhagen
BLOGGERS AS BRAND AMBASSADORS – SPONSORED TRAVELLING & EVENTS
MORE EXAMPLES
Prèt à Voyager Roomorama
phot
os: c
hasi
nghe
artb
eats
.com
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Blog does not have to be huge.
IFB just explored the power
of mid-range bloggers!
analysis
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The future for
bloggers is bright
and the opportunities
are unlimited
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summary
the endnot
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All symbols from The Noun Project collection (http://thenounproject.com/)
“Layout” symbol by Anna Weiss
„Projection Screen“ symbol by John Caserta
“Worker” symbol by Bart Laugs
„Laptop“ symbol by Daniel Shannon
„Light Bulb“ symbol by Dani Rolli
„Community“ symbol by T. Weber
„Book“ symbol by Ahmed Hamzawy
„Bar Graph“ symbol by Scott Lewis
„Balloon“ symbol by Robb Whiteman
http://techcrunch.com/2012/03/04/work-3-0-how-the-em-ployment-model-needs-to-change/
Symbols
Sources &
Statistics
http://heartifb.com/2012/07/20/the-power-of-mid-ran-ge-fashion-bloggers/
http://www.aquarius.biz/de/2012/05/14/mobile-mediaspen-dings-folgen-nicht-der-mediennutzung/
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credits
www.sister-mag.com
@sister_mag
facebook.com/sister.magazin