blockchain buzzword or business opportunity? -...
TRANSCRIPT
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AGENDA
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Context What is Blockchain?
Selection of use cases
Taking the next step
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Airbnb– the world’s largest accommodation provider, owns no real estate
Alibaba– the world’s most valuable retailer, has no inventory
Wikipedia – the world’s largest encyclopedia, produces no content
Uber – the world’s largest taxi company, owns no vehicles
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Internet of value ?Blockchain 101
Consider value
Click here to see video
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Context
Today is going to be about Blockchain from a commercial perspective
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Business(Viability)
Technology(Feasibility)
Customers(Desirability)
DESIGN THINKING
Emotional innovation
Process Innovation
Functional Innovation
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Context
… because there is a lot of buzz about blockchain these days…
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“Imagine a technology that could preserve our freedom to choose for ourselves and our
families, to express these choices in the world, and to control our own destiny, no matter
where we lived or were born. What new tools and new jobs could we create with those
capabilities? What new business and services? How should we think about the opportunities?
The answers were right in front of us, compliments of Satoshi Nakamoto.”
“There is a growing agreement among technology companies that the blockchain is essential to unlocking the potential of the
Internet of Things.”
100
2017-03
2013-04
2008-02
2015-03
Index
Indexed development in Google searches on ”Blockchain”
68
2017-03
2013-04
2008-02
2015-03
Index
Indexed development in Google searches on ”Bitcoin”
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Context
… maybe too much?
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“I think it's being over-hyped from the aspect of its short-term
impact because there are still technical things that you need to solve and scale and there are still counter-aspects - business model wise - that aren't necessarily fully
clear.”
- Peter Sondergaard, senior vice president of technology research
firm Gartner
Blockchain is on top of Gartners hypecycle…… because the short-term potential
is believed to be overvalued
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Context
Some put it more bluntly
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“I think it's being over-hyped from the aspect of its short-term
impact because there are still technical things that you need to solve and scale and there are still counter-aspects - business model wise - that aren't necessarily fully
clear.”
- Peter Sondergaard, senior vice president of technology research
firm Gartner,
Blockchain is on top of Gartners hypecycle…… because the short-term potential
is believed to be overvalued
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Context
The point is that Blockchain ought to be on your radar…
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Context
… because exponential development might make Blockchain become vastly superior quickly
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Blockchain solution
Traditional solution
Time
Efficiency
Change point(good luck with using traditional solutions)
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Context
And outside OECD, where traditional digital infrastructure solutions are not as far, the change to Blockchain solutions might come sooner rather than later…
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Blockchain solution
Traditional solution, OECD
Time
Efficiency
Change point, outside OECD
Traditionel solution, outside OECD
Population(bn)
1,3
6,0
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Context
Whether or not it is a buzzword or business opportunity will depend on the scenario playing out in coming years
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Click here to see video
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Scenarios of Blockchain from 2016……
4 Different scenarios of Blockchain development & impact on society
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Click here to seevideo
Click here to seevideo
Click here to seevideo
Click here to seevideo
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Blockchain 101
Defining blockchain
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SINGLE SOURCE OF SHARED TRUTH
- Vitalik Buterin, creater of Ethereum
Abstract
level
Knots and
bolts level
Key question:
What does thismean?
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Blockchain 101
Internet 2.0: from copying digital information to actually sending it – ”Internet of value”
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Blockchain 101
Explaining central features of Blockchain
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Click here to see video
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Blockchain 101
Three technical features underpin blockchain technology
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Decentralized
Timestamped Immutable
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Blockchain 101
Digital information, like for example your basic identity details, can be stored and shared securily and easily
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Fragmented Digital Identity: Today’s Identity is fragmented, insecure, broken
Distributed Digital Identity: Future Identity is smart, global, secure and self managed
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Use cases
Smart identity
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Click here or click photo
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Blockchain 101
Benefits from using Blockchain are broad
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Digital Trust
Digital Security
Digital Control
Digital Transparency
Empowerment of customers, citizens & ”Things”
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Use cases
Even though Blockchain is mostly is considered a “back-end” technology it has the potential to disrupt all aspects of business life…
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Business(Viability)
Technology(Feasibility)
Customers(Desirability)
DESIGN THINKING
Emotional innovation
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Use cases
… because it revolutionizes the way digital identities and digital assets are stored and accessed and makes “smart contracts” and “distributed apps” possible
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Use cases
Customer onboarding
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Click here to see video
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Use cases
Mercury Trade Finance Overview
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Click here to see video
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Use cases
Product warranty and insurance on blockchain
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Click here to see video
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Use cases
Traceability issues in the art market
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Click here to see video
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Use cases
Cross-border payments
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Click here to see video
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Use cases
Blockchain & Regulatory Reporting
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Click here to see video
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DELOITTE BLOCKCHAIN OFFERING
Innovation and Ideation1
Product Development4
Strategy Development 2
We identify relevant use cases to harvest the
benefits of blockchain technologies
Our thought leadership, developed in conjunction
with our ecosystem of innovation and blockchain
companies, enables you to make sense of the broad
innovation landscape
We track over 200 blockchain companies
We mobilize our global practitioners to your
organization to re-engineer business processes or
design new ones
We bring our broad set of services, across
compliance, technology, talent, operations and tax,
to effectively integrate your blockchain solution
We deliver as one team in collaboration with
external companies
We lead you to define “where to play and how to
win”
We drive business, technology, integration and talent
strategy
We develop strategies to pilot and implement
blockchain based solutions
We define an iterative and flexible approach to
match the rapid changes in the ecosystem
We accelerate prototyping by using our existing
technology capabilities and industry experience
We have prototypes up and running: Digital Bank,
Loyalty & Rewards and Smart Identity
We have over 20 prototypes in development
Prototyping 3
Global delivery network with 9 development teams
Industries where we have deep business process knowledge
Ecosystem of technology and innovation companies
Practitioners in our blockchaincommunity from 40 countries
23 600+
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Three days competition to build a Minimum Lovable product (MLP), based on a certain topic (e.g. Blockchain) or challenge (e.g.: design a new service in market ‘x’). This is done in mixed teams of developers, UX-specialists and/or business developers.
The hackathon can be run:
• Standalone: the objective is to develop new ideas on a particular topic and create eminence for Deloitte on the FinTech field
• As part of a larger accelerator programme, allowing participants to build a proof of concept to support their application to the accelerator programme
Activities
• Stimulate innovation and its process in a lean and agile way
• Explore challenges and start ideation on the potential of a new application or service
• Explore and develop strategic choices• Think like consumers and define the killer features for
a new value proposition
Benefits
• Minimal Loveable product (MLP) (working prototype as a solution to the challenge at hand)
• UX/UI design (interaction and interface) of the service
• Set of concrete ideas and concepts that have created by all teams to use in future project
Deliverables
09:00
10:00
11:00
12:00
13:00
14:00
15:00
16:00
17:00
18:00
Participantsarrive & form
teamsWorkshops
(topics TBD)Work
Friday Saturday Sunday
Opening hackathon
& introduction
challenge
Work
Lunch
Work
Closure &Powerdrinks
Finalpresentationsof all teams
LunchLunch
Typical hackathon agenda
PRIVATE HACKATHONGenerating ideas across your business
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During a 3-day bootcamp, we first explore the various domains Blockchain impacts, develop a relevant use case/user story around one of these domains and ultimately, develop a working MVP (minimum viable product).
• Day 1: brainstorming and selecting use-case and developing high level user story and epics
• Day 2: Development (back- & front-end), user experience, prototyping
• Day 3: Storytelling & Pitch
The team itself should (at least) consists of:
• 2 back-end developers (Blockchain)• 1 front-end developer (translating visuals
into code)• 2 service/visual designers • 1 Blockchain expert
Activities
• Get to a working MVP in 3 days• Explore possibilities or blockchain in a fast, efficient
way• Claim first-mover advantage with new use cases
when technology is still ‘hot’• Educate the team and business about working on
blockchain in an agile and safe environment
Benefits
• User story (or customer journey)• Working MVP• UX design (e.g. app design, scenarios, personas)• High level business case• Design of blockchain ‘ecosystem’: who plays
what role in the newly developed solution space?
Deliverables
MVP BOOTCAMPDesiging a relevant, working Blockchain solution
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The Grid Blockchain Lab offers a 10 week rapid prototyping process using an experiment-driven agile methodology
GRID BLOCKCHAIN LAB RAPID PROTOTYPING
Discovery
Build
Review
AC
TIV
ITIES
OU
TP
UTS
Milestones
DiscoverUnderstand the problem, define the use case and objectives
DesignDefine, agree and document the technical design specification of the PoC experiments
Week 1
Design
Week 2 Week 3 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
Design SpecificationFunctional and technical design documentation for each experiment
Phases
Hypothesis and ExperimentsA set of hypothesis with experiments used to test the validity of the claims. For each hypothesis, criteria are defined to measure business success
Experiment 1Build and measure a blockchain-based proof-of-concept
Summary and findingsReview and documented the summary of final outputs and findings
Week 4
Review outcome (Persevere/Pivot)A review of the first experiment output which upon assessment will lead to either preserving with the solution or pivoting to another experiment whereby a short design phase is undertaken
Experiment 2Re-design, build and measure a Blockchain-based proof-of-concept dependent on the outcome of the experiment 1 review
VisionA vision setting the overall agenda, objective and definition for success for the PoC
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• How might Blockchain impact my specific
industry or function?
• Cross industry & functional cooperation ?
• Growth or efficiency approach?
• Do I need to reconfigure business model,
organization, ect ?
• Who can I join to create exponential growth?
Next steps
We can help answer the key strategic questions in relation to Blockchain and build solutions
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Key strategic questions Building solutions
International Blockchain
network
EMEA Grid Blockchain Lab
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Rasmus Mølbjerg
Director