B2B and B2C Different strokes for

different folks

Blair Cooke

Database Marketing Director

Fairfax Digital

B2C

B2B

B2C challenges are less arduous

This can make us lazy B2C marketers

with a batch and blast approach

and little interest in relevance

or much thought given to engagement.

So we need bigger and bigger lists.

Instead we should be inquisitive

and engage our subscribers.

Add value to their experience

Create a conversation

Build their trust

Engender loyalty

You are not as sexy as you think you are

The hidden cost of email

Are B2B & B2C all that different?

Blair Cooke

Database Marketing Director

Fairfax Digital

LinkedIn:http://www.linkedin.com/in/blaircooke

Twitter: @WiseMouth