Black Swan

By Chloe Pearson

InformationYear made: 2010

Director: Darren Aronofsky

Studios: Cross Creek Pictures Phoenix Pictures Dune Entertainment

Distributed by: Fox Searchlight Pictures

Release Dates: December 3rd 2010

Budget: $13 million

Box Office: $329, 398, 046

Teaser PosterNo actual picture just animation

Dark colours set the mood of the film, which helps represent the genre. This is important because it is the teaser poster.

Clear text of the films that the director has done to entice the audience.

Black Swan font isn't the same as the officials, doesn’t show professionalism. Audience might not relate the different advertisements together.

List of the main stars starring in the film to make the audience want to go watch it.

All Teaser Posters Created

Official Poster• The official poster is a lot different from the teaser

trailer, for example; the colour, presentation, character, title.

• The main aspects of the poster have been changed and show no relation to the teaser trailer which could result being quite misleading for the audience.• The posters main colour scheme is white which in relation to the title of the film is the contrast to the colour ‘black’. This represents the opposite to what the audience will expect as the connotation of black is quite dull, dangerous and mysterious. Whereas the connotation of the colour white is positive, good and emptiness.

• As in the teaser poster, a character was presented however it was a cartoon image which doesn’t display the type of character to the audience. The character in the official poster is a woman that looks quite sophisticated as she is all done up. And will be targeted for the brand identity of the film as that is the iconic image used through other medias also to advertise the film. This also gives the opportunity for the audience to know the genre as from knowledge the audience will know that ‘The Swan Lake’ is a ballet performance so will be able to relate the name to ‘Black Swan’, so with the woman presented to have show makeup on and the relevant props that are used help to suggest that she is a ballet dancer .e.g. the tiara.

Black swan has an official websiteThe official website shows professionalism which helps boost the quality of it to the audience.

The font is the same as advertised so it is easy to relate to and also the audience will be able to recognise it better. Helps the brand identity of the film

Same image as the official poster so it allows the audience to know that it is the official website. Encourages the brand identity significance as she will be well recognisedBig icon declaring the award won of the female protagonist in the image. It is in gold so it stands out against the dark coloured theme of the website. Makes it more eye-catching and shows the importance of it due to the connotation of the colour gold meaning winner or success to the audience.Enter site button makes it more interesting for the audience as it involves interaction. It also makes it more professional looking, and creates suspense of what the site will hold once the site is entered by the audience.

What the official website offers

Quotes from magazines that are very visual for the audience to see on the main menu to attract audience, as they will see that it is said to be good, because it will only present positive feedback for the audience to see.

On the homepage the image is a multimedia product where the row of the character moves when you move your mouse around, as if it is imitating the different angles of the woman. This is effective as it shows that the character in the film has insecurities as the mirror could represent the different personalities she holds with the reflections.

The title is kept the same font and style as the official poster which shows the relation of the official services for the films. It shows the brand identity of the film as it is the same as the other titles used on poster etc. this will help brand it and the audience will become more familiar.

The film, Gallery, Downloads, Video and Cast & Crew – Variety of choices to explore the site shows the audience that it is a successful film so therefore allows to show all aspects of the punctuality of it and how it managed to achieve what it has. It also shows professionalism to have so much choice, as an independent film company would not be able to afford to run a website like this with all the things you can do on it.

MagazinesAs the film is based on dance, the film ‘Black Swan’ is advertised in a dance magazine.

This is very effective as it will target their specific audience as dancers or people with a dance interest will be more inspired to watch it, as most likely the audience will buy that magazine. The image used is just of the character that is used in the official poster as it increases the identity branding of the film, as it will be recognised by the audience, however it has been edited to have red eyes. This is done because the title of the film has not been presented. As the outcome of this it is mostly likely that the audience have the knowledge about ‘Swan Lake’ the ballet performance to include the white swan and black swan.

Within this the audience will be able to understand that the picture of the woman is imitating both characters. As it suggest the evil is inside her, as that is what red eyes suggest in thriller genres.