biztechreports.com project prospectus for: prospect thought leadership initiative options on: issue

BizTechReports.Com Project Prospectus for: PROSPECT

Thought LeadershipInitiative Options on:

ISSUEwww.BizTechReports.com

Copyright 2011 All Rights Reserved for BizTechReports

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What is BizTechReports?

Independent Reporting Agency for the community of interest concerned with the role current and emerging technologies play in business and daily life.

Consultative Content for organizations pursuing thought leadership-based demand generation initiatives.

BizTechReports explore the role that technology products and services play in the overall economy or in specific market segments.


Ladder of Credibility

Paradox You are least credible

on what you know the most

Opportunity Opens things up to talk

about the "reason" technologies are needed in the first place

Trends

Issues

Options

Requirements

Solutions

Your Message

Your Company

Your Knowledge

Pu

blic C

red

ibilit

y


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Clients and Sponsors Include:

Microsoft

HP/Compaq

Riverbed

IBM

HPM Institute

Trend Micro

CIO and CSO Magazines

Information Week

Bloomberg/BusinessWeek

Enterprise Systems Journal

CCMI & Voice Report

Solutions for Small Business


Project Mission:

To position you and your executives as thought leaders in the market on strategic initiatives within specific markets against “decision-driving” issues.

To provide the indisputable data points that allow executives to engage with key audiences in a consultative manner so that you can establish your organization as a trusted advisor to the market as well as to your clients and partners.

To connect the dots between the issues that are of primary concern to key audiences and the offerings you bring to market.

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Copyright 2011, All Rights Reserved for BizTechReports

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Option 1: Quantitative Analysis on

BizTechReports.Com Produce a survey of 50-100

respondents

Respondents represent members of global equity market

Respondents will address 20-30 questions exploring Current needs

Barriers and issues

Prevailing attitudes

Deliverable includes: Executive Summary of our

findings

Appendix that tabulates the response in a graphical format

1- page Q&A featuring an executive from your company commenting on the results of the survey

1-page About the Sponsor profile


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Option 2: White Papers

Editorial Outline

I. Executive SummaryII. Strategic ImperativesIII. Implementation IssuesIV. Technical ConsiderationsV. Financial Justification/ROI

AnalysisVI. Future Plans

Interviews with: Subject matter experts

(SMEs) from your organization

Your clients Your strategic partners Independent

consultants/analysts

Deliverable includes: 8-page white paper that

features quotes from your SME, your clients and other third party experts (this is important to enhance the credibility of the report).

1-page Q&A featuring an executive from your company commenting on the issues covered in the white paper



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Option 3: Case Study

Editorial Outline

Situation:I. Mission of organization II. Organizational profileIII. Business/operational

challenge that needed to be addressed

Solution:I. Technology partners/

solution selection criteriaII. Implementation time-linesIII. Process managementBenefits:I. Benefits realizedII. Key lessons learnedIII. Next Steps

Deliverable includes: 5-page case study that

features quotes from your clients.

1-page Q&A featuring an executive from your company commenting on the issues covered in the white paper



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Option 4: Webcast/Podcast

Webcasts

Structure: Half Hour Panel Discussion Sponsor SME Third Party SME (Client,

Partner) Moderator

Format: Live or On Demand or Both

Podcasts

Structure: 10-minute Interviews One-on-One with:

Sponsor SME or Client or Exchange/Partner

Moderator (Lane or Patty)

Format: Pre-Recorded Edited and Produced Three Feature Questions on

Future of Industry


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Option 5: Moderated Dinner Roundtable

Discussion Outline

Strategic Considerations:I. New planning imperativesII. Key shifts in landscapesIII. Competitive implications Response Strategies:I. Behaviors that must changeII. How change be managedIII. New skill set requirements

Action Items:I. Strategic frameworkII. ExecutionIII. Tools and Technologies

Closing Thoughts

Deliverable includes: 5 star restaurant

10 prospects to participate

Moderated Event

Discussion Guide

Post event report


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Registrant Qualification Process:

Step 1: Define target audience and build your registrant qualification template:

Job Title: IT Department Manager CIO/ CTO/CSO Executive Management Technology Director Network Administrator

Company Size:

Industry:

Country:

Geographic Location:

Step 2: Registrants are filtered based on qualification template

Step 3: Registrants are packaged into an Excel file and sent to you

Sample Qualification Profile:

Name: Bob SmithJob Title: CIOCompany Size: 500-999Industry: HealthcareCountry: USAGeographic Locations: North America United Kingdom Europe


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A Case in Point – (Click on links to see actual coverage)

The Project: The Small Business Transition to Hosted Technology: Costs vs. Benefits

A Comparative Analysis of Organizations That Host IT Infrastructure vs. Those That Don’t

Survey of 326 SMB Executives Involved in the IT Decision-Making Process

The Results: Over 320 registrations in three

months (and counting)

Over 20 Media Pickups

Will Outsourcing Your IT Save Time and Money? It commissioned BizTechReports.Com to survey small business owners to see what, if any, benefits hosted IT provides over the traditional do-it-yourself approach. (www.smallbusinesscomputing.com/testdrive/article.php/3677826

SmartBiz.com: Small Business Resources - Call in the Experts The study, which was conducted by BizTechReports, queried participants from 17 vertical industries. The company found that SMBs that outsourced are more satisfied than those who keep things in house

eBiz News: Capitalize on E-Mail Marketing, Go Mobile Benefits , by BizTechReports.Com, shows that small- and medium-sized businesses (SMBs) using hosted IT achieve stronger business benefits from their IT investments — and are typically more satisfied

TechTarget: SMBs that outsource IT benefit more, spend less DATE: 09 Apr 2007

IT Outsourcing – FierceCIO A new survey of small business decision-makers from BizTechReports.com found that small businesses that use a hosted IT infrastructure are more likely to spend a smaller percentage of their annual


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Pricing Schedule

Project Price

Field Study $16,000.00

White Papers $10,000.00

Case Study $6,000.00

Webcast $8,000.00

Podcast $4,000.00

Roundtable $14,000.00

Enhanced Syndication $50/Registrant

biztechreports.com project prospectus for: prospect thought leadership initiative options on: issue

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