bitly
TRANSCRIPT
how a simple URL shortener can help youunderstand the very complicated social web.
matt lemay, platform manager, bitly
@mattlemay @bitly
long URLs are messy, ugly, and break easily.
http://maps.google.com/maps?q=betaworks,+new+york,+ny&hl=en&ll=40.741079,-74.006438&spn=0.019282,0.039525&sll=37.0625,-95.677068&sspn=41.139534,80.947266&vpsrc=6&z=15&iwloc=A
short URLs are simple, portable and easy to brand.
bitly brands and tracks your content across the social web
Content!(long URL)
(short URL)
bitly Enterprise is a realtime, cross-platform window into the life of your content on the social web.
how is your audience engaging with your content?
What your audience is sharing.
What your team is sharing.
bitly shows you your most successful team members, and your most engaged audience members
there’s lots of cool stuff we can do with this data
8,000,000,000
clicks / month
Topics and Keywords
Influencers
Sentiment
Trending Content
Media Types
questions? concerns?
email me at [email protected], find us on twitter @bitly, or contact [email protected] if you’re having a specific technical issue.
thanks!@mattlemay