bisuness sumary
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May. 2008 WIZnet Inc. Bisuness Sumary. Contents Overview Core Technology Application Area What’s different? Market Value Chain Brand Marketing Status Roadmap Patents and Awards. I. Overview. - PowerPoint PPT PresentationTRANSCRIPT
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Bisuness SumaryMay. 2008WIZnet Inc
Contents
I. OverviewII. Core TechnologyIII. Application AreaIV. What’s different?V. Market Value ChainVI. Brand Marketing Status VII. RoadmapVIII. Patents and Awards
© WIZnet All Rights Reserved 2 page
WIZnet core technology, ‘TCP/IP Offload Platform’ is ASSP and silicon-proven IP for custom ASIC, which best fits OS-less device and is compatible with any Embedded OS. Also, its fully hardwired TCP/IP algorithm guarantees line speed by on-the-fly processing architecture that is independent of main processor. Moreover, it eliminated main processor’s overhead by offloading TCP/IP processing and hence enhances overall system performance especially in multimedia streaming applications.
WIZnet hardwired TCP/IP chip has been adopted worldwide both in OS-less devices (esp. DVR, Remote Control) and OS-based (esp. STB, DTV). It provides higher performance and stability than any software internet connectivity solution.
www.wiznet.co.kr
Estimated May, 1998
CEO Y. B. Lee, PhD.
Head Office #306 Advanced Tech. R&D Center, 68 Yatap, Bundang,Seongnam, Gyeonggi, 463-816 Korea
US Subsidiary 1824 Oak Creek Drive #206, Palo Alto, CA 94304
No. of employees 25
I. Overview
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II. Core Technology
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ioffload™Solutions• Network Processor ICs
• Internet Connectivity Modules
III. Application Area
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IV. What’s different?
Customer base of ASSP evolves from monkey to Chimpanzee to Gorilla as each market in wide variety of applications get mature,
while ASIC is likely to depend on a few market dominant gorilla at main street.
Marketing strategy of ASSP is to build value chain with various solution providers and should execute brand marketing to keep sustainable competition priority in global market,
while ASIC is likely to depend on ODM or OEM type to a few gorilla.
ASIC ASSP
Life cycle Short Long
Customer Base A few gorilla A wide variety
Marketing Strategy ODM/OEM(?) Value Chain/Brand
All success stories in Korean fabless venture come from ASIC field.
The reason why even big company like Samsung give up processor such as MCU business is that building value chain by clothing various application clothes takes too long time.
WIZnet Internet Processor is ASSP typed general-use standard platform
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V. Market Value Chain
IV. Sales & Marketing Plan
WIZnet has been securing the value chain with solution providers such as VAR and Distributors who create added value by clothing various application clothes on WIZnet Internet Processor.
WIZnet holds and will hold annually Design Contest as a part of global brand marketing. Prosumers secured through such event become loyal customers as well as innovative co-developers. Their blogs will originate word of mouth one by one and will build a cult community, which is new value chain in Web 2.0 area.
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VI. Brand Marketing Status1. Annual International Design Contest
(http://www.circuitcellar.com/wiznet) WIZnet iEthernet, W5100 Design Contest 2007 with Circuit Cellar
○ Free Sample Requests: 2,100 cases from 65 contries○ Project Registration: 156 cases○ Projects of 12 Winners & 60 Distinctive Exellence:
Release as Feature Article in Circuit Cellar (From Apr. 2008~)Display in WIZnet Booth of ESC SV (Apr. 15~17, 2008)
2. P2B (Prosumer to Blog) Marketing 2,000 Contest Sample Database CRM Prosumers’ meta blog portal & WIZnet Community site open (by Apr. 2008)
3. 3rd Party e-Market Place: WIZwiki.net 30 Solution Providers’ (including some distributors with each own R&D part) items 156 Prosumers’ items from Contest Project Registration cases
ex. Ben’s Hobby Corner: http://members.home.nl/bzijlstra/
4. Advertisement: July 2007 ~ : Circuit Cellar April 2008 ~: Google Adwords world wide
© WIZnet All Rights Reserved 8 page
20072007 20082008 20092009
Wireless Solution
MultiMedia CODEC Embedded Internet Processor
MCU Embedded Internet Processor
20102010
Wireless SoC Chip of H/W TCP/IP
Wireless SoC Chip of H/W TCP/IP
UWB for Home NetworksUWB for Home Networks
IPv6 Core H/W TCP/IPIPv6 Core H/W TCP/IP
WIZnet CoreHigh Performance H/W
TCP/IP Process
High Performance H/W TCP/IP Process
IP-USN IP-USN
SoC with Multimedia Platform
SoC with Multimedia Platform
32 Bit ARM Embedded32 Bit ARM Embedded
SoC Module
W5300 W6000
W7100 W7200 W7300
SIP
W8100 W8300
WLAN1000
SIP with Multimedia CODEC
SIP with Multimedia CODEC
8 Bit 80Cxx Series MCU with e-Flash Memory8 Bit 80Cxx Series MCU with e-Flash Memory
Wi-Fi Internet Radio Module
Wi-Fi Internet Radio Module
Wireless Solution Module with S/W Stack
Wireless Solution Module with S/W Stack
SoC with MCU and e-FlashSoC with MCU and e-FlashSIP with MCU SIP with MCU
SoC (or SiP) with MCU and/or CODEC and also WIRELESSReusable IP typed general-use standard platform is
a common base of SoC for various applications
“Platformed by ioffload™”
VII. Roadmap
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Date Patent No. Invention
2006.10.31 #10-06431404-LAYER SWITCHING APPARATUS BY HARDWARE TCP/IPPROCESSING DEVICE ANDOPERATING METHOD THEREOF
2005.11.17 #0530856HIGH SPEED DATA PROCESSING COMMUNICATION METHOD ANDAPPARATUS FOREMBEDDED SYSTEM
2005.03.02 #0475969APPARATUS FOR IMPLEMENTING IPv6 PROTOCOL AND PHYSICAL MEDIA INTERFACE UNIT, IPn6 HEADER PROCESSING UNIT AND UPPER LAYER INTERFACE UNIT SUITABLE FOR USE IN SUCH AN APPLRATUS
2003.05.27 #0386922 INTERNET CONNECTING ADAPTER FOR USB DEVICE
2003.04.22 #0382862INTERNET TELEPHONY SYSTEM USING DISTRIBUTED CALLPROCESSING TECHIQUEBASED ON SIP PROTOCOL AND METHOD THEREOF
2002.09.30 #0356462COMPLEX TELEPHONE WITH FUNCTION OF INTERNETPHONE AND TELEPHONE ANDMETHOD THEREOF
2002.09.30 #0356463 INTERNET PHONE WITH AUTOMATIC RECEIVING FUCTION AND METHDE THEREOF
2002.06.12 #0341880 APPARATUS FOR BEING SHARED IP ADDRESS BY PORT NUMBER
2002.03.04 #0328553 MULTICAST METHOD FOR A GROUP'S LEADER RELAYING
International Applying # Invention Nation Date Specific #
PCT/KR2006/001552
HIGH SPEED DATA PROCESSINGCOMMUNICATION METHOD AND
APPARATUS FOR EMBEDDED SYSTEM
US 2007-11-09 MP/US/07/0115
JP 2007-11-07 MP/JP/07/0115
UK 2007-11-08 MP/GB/07/0115
Year Awards From
2006 Korean World-class Product Award MCIE
2005 Excellence in 2005 IT-SoC Grand Prix IT-SoC Assoc.
2002 Innovator of the Year 2002 EDN Asia
VIII. Patents & Awards
© WIZnet All Rights Reserved 10 page
www.wiznet.co.kr
www.ewiznet.com