BIG ON YOUTUBE

delicious.com/mab397/smx

youtube.com/mab397

slideshare.net/mab397

Source: Sysomos http://www.sysomos.com/reports/video/

70% of AU internet users visit the site

18% mobile social networkers visit YouTube via their mobile

16% do it daily

63% watched online video for a product/service

4th most visited website in Australia

THIS IS AUSTRALIA

Source: The Nielsen Company, Alexa,

CONTENTWhat makes a great video?

DRAMA | FUN | CONTROVERSY

AND MAKE IT SERVE MULTIPLE PURPOSES

INVEST IN GOOD CONTENT

EPISODIC CATEGORICAL

KEEP IT SIMPLE, STUPID

CAMERAMEN?EDITING?PERMITS?REHEARSALS?TALENT?YOUR OBJECTIVES?

WHEN IN DOUBT . . .

PRODUCTION CONSIDERATIONS

THE SET UPHow do you get started?

Source: namechk.com

REPORTINGHow do you know it’s working?

delicious.com/mab397/smx

youtube.com/mab397

slideshare.net/mab397

Mandi Bateson | Digital Director | @mab397