big changes to adwords: what you need to know
DESCRIPTION
For more information, visit www.wordstream.com Google made big announcement on Tuesday April 22, 2014 announcing 10+ new AdWords products, features, and research studies that they have been working on over the past year. In this free webinar, we'll clue you in on this new announcement and what it means for your AdWords campaigns. If you want to retain your competitive edge, let WordStream tell you how to leverage the new features being announced by Google. Check out this webinar now and be among the first to understand the true impact of these huge changes and how to prepare for them.TRANSCRIPT
![Page 1: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/1.jpg)
Big Changes to AdWords What You NEED to Know
Webinar
![Page 2: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/2.jpg)
PPC University
#wordstream (@larrykim)
![Page 3: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/3.jpg)
Win One of Two $25 Amazon Gift Cards!!
#wordstream (@larrykim)
![Page 4: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/4.jpg)
Today’s Agenda
#wordstream (@larrykim)
1. What’s New Intelligent Ads
Measurement & Reporting
Enterprise Tools for Scale
2. What Does it All Mean?
![Page 5: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/5.jpg)
Meet The Expert
#wordstream (@larrykim)
![Page 6: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/6.jpg)
About WordStream
o
o
o
o
#wordstream (@larrykim)
![Page 7: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/7.jpg)
Poll Question:
Larry Kim (@larrykim) #wordstream
Poll Question
#wordstream (@larrykim)
![Page 8: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/8.jpg)
Funny Predictions Ahead of Announcement
![Page 9: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/9.jpg)
New AdWords: Key Points
#wordstream (@larrykim)
![Page 10: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/10.jpg)
![Page 11: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/11.jpg)
Apps Are More Important Than Ever
#wordstream (@larrykim)
![Page 12: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/12.jpg)
Apps Installation & Discovery
#wordstream (@larrykim)
![Page 13: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/13.jpg)
App Downloads via Google Display Network
#wordstream (@larrykim)
![Page 14: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/14.jpg)
YouTube True View Ad Format
![Page 15: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/15.jpg)
App “Deep Linking” From Search Results
![Page 16: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/16.jpg)
App Deep Linking Example From Display Ads
![Page 17: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/17.jpg)
Google Has Changed Their Messaging (Slightly..)
#wordstream (@larrykim)
![Page 18: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/18.jpg)
What Does it Mean? And How Does All This Work?
![Page 19: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/19.jpg)
![Page 20: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/20.jpg)
Estimated Total Conversions
![Page 21: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/21.jpg)
New! Estimated Offline Conversions*
Larry Kim (@larrykim) #wordstream
New! Estimated Offline Conversions*
#wordstream (@larrykim)
![Page 22: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/22.jpg)
What Does it Mean?
CONFIDENTIAL – DO NOT DISTRIBUTE
22
What Does it Mean?
#wordstream (@larrykim)
![Page 23: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/23.jpg)
![Page 24: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/24.jpg)
Bulk Actions
Neither ad is worth declaring a “Winner”.
Bulk Actions
![Page 25: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/25.jpg)
Bulk Actions: Interesting Quotation
Larry Kim (@larrykim) #wordstream #pubcon
Bulk Actions: Interesting Quotation
#wordstream (@larrykim)
![Page 26: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/26.jpg)
Automated BiddingAutomated Bidding
![Page 27: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/27.jpg)
Automated Bidding: Interesting Quotation
Larry Kim (@larrykim) #wordstream
Automated Bidding: Interesting Quotation
#wordstream (@larrykim)
![Page 28: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/28.jpg)
CONFIDENTIAL – DO NOT DISTRIBUTE
28
Impact on Enterprise SEM Platforms
![Page 29: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/29.jpg)
New! Advanced ReportingNew! Advanced Reporting
![Page 30: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/30.jpg)
Multi-Dimensional ReportingMulti-Dimensional Reporting
![Page 31: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/31.jpg)
Integrated Charting (Bar, Pie, Line)
CONFIDENTIAL – DO NOT DISTRIBUTE
31
Integrated Charting (Bar, Pie, Line)
![Page 32: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/32.jpg)
Advanced Reporting: What Does it Mean?
Larry Kim (@larrykim) #wordstream
Advanced Reporting: What Does it Mean?
#wordstream (@larrykim)
“We know you spend a lot of your time in spreadsheets… trying to understand your data. But we also know that you spend a lot of time trying to get your data into that spreadsheet.”
– Paul Feng, Director of Product Management, AdWords
![Page 33: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/33.jpg)
New! Draft Campaigns in AdWordsNew! Draft Campaigns in AdWords
![Page 34: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/34.jpg)
Example Draft CampaignExample Draft Campaign
![Page 35: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/35.jpg)
Turn Draft Into “Campaign Experiment”Turn Draft Into “Campaign Experiment”
![Page 36: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/36.jpg)
“We think it will help you make data driven decisions, and
ultimately make you more successful”
- Paul Feng, Director of Product Management, AdWords
Larry Kim (@larrykim) #wordstream
Drafts and Experiments: What Does it Mean?
#wordstream (@larrykim)
![Page 37: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/37.jpg)
Summary:
CONFIDENTIAL – DO NOT DISTRIBUTE
37
Summary
#wordstream (@larrykim)
![Page 38: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/38.jpg)
Key Takeaway: Mobile Apps
Does Your Business Have an
App?
Yes NoLife just became great!!
Consider Making
One!
Larry Kim (@larrykim) #wordstream
Key Takeaway: Mobile Apps
#wordstream (@larrykim)
![Page 39: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/39.jpg)
Key Takeaway: AdWords Complexity
Larry Kim (@larrykim) #wordstream
Are You Enterprise /
Full Time SEM?
Yes NoLife just became great!!
Life Got More Complicated
Key Takeaway: AdWords Complexity
#wordstream (@larrykim)
![Page 40: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/40.jpg)
My Favorite Key TakeawayMy Favorite Key Takeaway
![Page 41: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/41.jpg)
WordStream’s FREE AdWords Performance Grader
![Page 42: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/42.jpg)
NEW! WordStream’s FREE AdWords Landing Page Grader
![Page 43: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/43.jpg)
WordStream’s 20-Minute PPC Work Week
![Page 44: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/44.jpg)
Special Offers! Would You Like…
#wordstream (@larrykim)
![Page 45: Big Changes to AdWords: What You NEED to Know](https://reader036.vdocuments.us/reader036/viewer/2022081403/554ceb1ab4c905ae138b471f/html5/thumbnails/45.jpg)
THANK YOU
Webinar