big builder 2009 introduction to seo
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Big Builder 2009 Introduction to SEO. Why is the Internet Important. Around 90% of all home buyers search the internet BEFORE the walk in your sales center!. Search Engine Market Share September 2009. http://marketshare.hitslink.com/search-engine-market-share.aspx?qprid=4. - PowerPoint PPT PresentationTRANSCRIPT
Big Builder 2009
Introduction to SEO
Why is the Internet Important
Around 90% of all home buyers search the internet BEFORE
the walk in your sales center!
Search Engine Market ShareSeptember 2009
http://marketshare.hitslink.com/search-engine-market-share.aspx?qprid=4
Building a Search Engine Friendly Website
1. To show up in the organic search engines results pages (SERPs)
2. Sites like Google find your site, read your site, index your site and display your site based on how relevant your site is to the user’s search.
To come up first for “Atlanta New Homes” Google has to feel that your site is the best site for that search. Without proper SEO, Google will never rank you high in their
free results for general searches like “Atlanta New Homes” or “Atlanta Real Estate”
Search Engine Optimization (SEO)
WHAT IS SERP
Organic Search Engine
• Bots and Spiders review
• Importance of Fresh Content
– Blogs
– Press Release and News
– Awards
• Internal Techniques
– Title Tags
– Meta Data
– Link Relevance
<title>SEO 101</title>
Do you go to Bookstores?
<title>SEO 101</title>
How does it work?
How do you change it?
Take it apart and find out!
Good Title Tags
Not Built to Drive Traffic
SEO techniques – necessities• Relevant keywords• Well written content• Proper external and internal links
Not Built to Drive Traffic
SEO techniques – Can they find it?• social media optimization• Internet advertising
Your Web site should be a referral sources that increases your revenue.
Better SERP Results
Create Credibility
Contact Information
Carol M. Flammer, MIRM, CSP, [email protected]
770-383-3360
Mitch Levinson, MIRM, CSP, [email protected]
847-259-7312