pay per click rod holmes from chicago style seo the big picture
TRANSCRIPT
![Page 1: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/1.jpg)
Pay Per Click
Rod Holmesfrom
CHICAGOStyleSEO
The Big Picture
![Page 2: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/2.jpg)
Why is PPC Important?
SEM
PPC
AdWords
AdCenter
Search Marketing
Search Engine Marketing
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Pay Per Click
![Page 3: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/3.jpg)
Why is PPC Important?
Pay Per Click
![Page 4: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/4.jpg)
How Is AdWords Organized?
Why is PPC Important?
Google Sandbox
Trackable, Controllable ROI
Guaranteed Traffic
Budget-able ExpenseCHICAGOStyleSEO
773.809.5002 • [email protected] Lincoln Park West #3 Chicago, IL 60614
![Page 5: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/5.jpg)
The Basics
AdGroups
Campaigns
How Is AdWords Organized?
Keywords Keywords
Keywords Keywords Keyword
s Keywords
AdGroups
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
![Page 6: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/6.jpg)
What You Do...What to Pay Attention To...
The Basics
![Page 7: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/7.jpg)
Organize Keywords into AdGroupsWrite Two Ads Per AdGroupReview BiddingLaunchAnalyze Per Goals
Research Keywords
What You Do...
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Determine Business Goals
![Page 8: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/8.jpg)
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Buying Funnel
Awareness
Interest
Learn
Shop
Buy
Determine Business Goals
![Page 9: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/9.jpg)
Determine Business Goals
Organize Keywords into AdGroupsWrite Two Ads Per AdGroupReview BiddingLaunchAnalyze Per Goals
Research Keywords
What You Do...
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
![Page 10: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/10.jpg)
Find Long-tail Keywords
Research Keywords
Long-tail Keywords
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
# O
f Searc
hes/
Month
Keywords
![Page 11: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/11.jpg)
Research Keywords
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Keywords...Four Basic Types
•Explicit
•The Problem
•Symptoms
•Product Parts or Brand Names
Chicago Ferrari Mechanic
Ferrari won’t go 210 mph
Ferrari whines at 195 mph
Ferrari Testarossa 12 cylinder
![Page 12: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/12.jpg)
Research Keywords
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
![Page 13: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/13.jpg)
Research Keywords
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
![Page 14: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/14.jpg)
Determine Business Goals
Organize Keywords into AdGroupsWrite Two Ads Per AdGroupReview BiddingLaunchAnalyze Per Goals
Research Keywords
What You Do...
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
![Page 15: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/15.jpg)
Group Keyword So One Ad Can Represent & Repeat the Keywords
Wedding Photographer
Wedding Picture
Wedding Pictures
Wedding Photojournalist
Wedding Video
Best Wedding Photographer
Chicago Wedding Photography
Organize Keywords into AdGroups
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
![Page 16: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/16.jpg)
Determine Business Goals
Organize Keywords into AdGroupsWrite Two Ads Per AdGroupReview BiddingLaunchAnalyze Per Goals
Research Keywords
What You Do...
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
![Page 17: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/17.jpg)
What You Do...What to Pay Attention To...
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
The Basics
![Page 18: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/18.jpg)
What to Pay Attention To...
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Click Thru Rates (CTR)
Cost Per Click (CPC)
CPC vs. Bid
Average Position
Quality Score
![Page 19: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/19.jpg)
Quality Score
Tools You’ll Need CHICAGOStyleSEO
773.809.5002 • [email protected] Lincoln Park West #3 Chicago, IL 60614
HistoricalPerforman
ce
Landing
Page
CTR
Keyword
Relevancy
AdReleva
ncy VariousRelevan
cyFactors
![Page 20: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/20.jpg)
Quality Score
Tools You’ll Need CHICAGOStyleSEO
773.809.5002 • [email protected] Lincoln Park West #3 Chicago, IL 60614
Landing
Page
Keyword
Relevancy
AdReleva
ncy
![Page 21: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/21.jpg)
Rod Holmesfrom
CHICAGOStyleSEO
•The Big PicturePay Per Click
Tools You’ll Need
AdWords Account
Google Keyword Tool
AdWords Editor App
Spreadsheet
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
![Page 22: Pay Per Click Rod Holmes from CHICAGO Style SEO The Big Picture](https://reader036.vdocuments.us/reader036/viewer/2022062417/55181e2355034691678b478a/html5/thumbnails/22.jpg)
Pay Per Click
Rod Holmesfrom
CHICAGOStyleSEO
The Big Picture