big brand seo - get stuff done
DESCRIPTION
Presentation for #BrightonSEOTRANSCRIPT
Getting SH*T Done(Actually Making SEO Happen)
Explicitly.meTwitter.com/rishil
Walking into a Clients SEO– This is What I Find
Trying to Figure out what the Problems Are While Speaking to Various People
in Charge– This is How I Feel
When Stuff Just Cant Happen – this How I USED to Feel
Solutions?
Take FULL Responsibility. If YOU cant influence it, you #FAIL
SEO isn't about SEO anymore – be a Politician, a Marketer, a Public Speaker, a Lobbyist
Stakeholder Massage
Reports That Mean What they Want
Don’t waffle about SEO – managers want to know about THEIR ROIs
Get Your Teams Involved The Whole Way
Are You an SEORockstar?
Do you really think your client / boss gives a crap?
Trying to Sway Arguments in your Favour – Be Realistic
FinallyDon’t paste yourself into a Corner. Contingency, Contingency, Contingency,Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency, Contingency,
In Short
• Get to know the Business Movers and Shakers• Keep a Civil attitude and learn to influence the
movers and shakers• Don’t over do the SEO talk – managers, clients and
bosses want to know bottom lines• Just because a report is pretty, doesn’t mean its
useful• Use arguments that sway decisions in the stakeholder
minds – not yours.• Always have a back up plan