biennial downtown worker and resident study...experience in downtown tampa for the following, rate...

Biennial Downtown Workerand Resident Study

Conducted by HCP Associates on behalf of the Tampa Downtown Partnership

1

Background

• The Downtown Worker and Resident Study for the Tampa Downtown Partnership was established as a baseline study in 2008.

• Results from prior years’ studies have given rise to enhanced accessibility to the river, waterfront dining, events in the parks, new museums and attractions, extended operating hours for transportation and merchants, full-service grocers, and more.

• As new development shapes future opportunities in Downtown, the opportunity was extended to Tampa’s valued stakeholders to offer insight into the future Downtown that they wish to see.

2

Objectives

• Collect follow-up data for Downtown Tampa residents and workers to compare to measurements from 2018, 2016, 2014, 2012, 2010, and 2008.

• Measure 2018 levels of satisfaction, participation and response for current Downtown topics, activities, events, and venues.

• Identify significant changes reported in 2018 response.

• Discover new needs expressed by the expanding Downtown community.

3

Methodology

4

Two electronic surveys were developed that incorporated historical content, plus relevant updates and new topics.

This methodology was selected due to the scope of the respondent universe, the flexibility it offered in qualifying respondents on the front-end, and the ease of monitoring response levels.

Both the Tampa Downtown Partnership and HCP took significant steps to ensure broad dispersion of the questionnaire to potential resident and worker respondents. Below are the primary measures taken:

•E-blasts: Both targeted and non-targeted content.

•Monday Morning Memo.

•Handout cards to be circulated at events.

•Social media: Facebook, Twitter, and boosted posts.

•Phone and email contact with individual and organizational stakeholders.

Special Services District

Expansion

• In 2016, the special services district encompassed West Tampa, the Central Business District, and Channel District.

• Special Services District expanded officially on October 1, 2018 to now include Tampa Heights within the boundaries.

• The 2018 study incorporated the new SSD’s boundaries.

5

Downtown Tampa Then &

Now

• Residents are moving in to Downtown Tampa in large numbers.

• Dramatic increases in total units and total occupied units.

• Showing no signs of showing down; new construction and proposed construction are increasing as well.

• Businesses are taking notice and following suit; e.g. the recent launch of Sparkman Wharf.

6

Residencies in Downtown Tampa

Total Units

Total Units Occupied

Occupancy Rate

Total Under Construction Units

Total Proposed

2016 5,709 4,908 86% 1,588 3,787

2018 7,546 6,818 90% 1,644 4,124

% Change 32% 39% 5% 4% 9%

7

DowntownTampa Residents

2018 Analysis

Location of Residence

8

Channel District, 26%

Central Business District (Downtown Core), 19%

Tampa Heights, 10%

West Tampa, 2%Water Street Tampa, 1%

Harbour Island, 20%

Hyde Park, 5%

Bayshore, 2%

Davis Islands, 2%Ybor City, 2%SOHO, 2%North Hyde Park, 2%

Other , 8%

Select the location of your residence from the following Greater Downtown Tampa choices.

9

Today’s Downtown Resident

Greater Downtown Tampa Tenure

• Approximately 1 in 5 (19%) moved into their residence within the past year.

• Just over 1 in 3 residents (36%) have lived in their current residence for 5 or more years.

• The trending data indicates residents staying in their downtown residence for increasing periods of time—whether owned or leased.

10

28%

45%

27%

18%

53%

29%

23%

58%

19%

30%

49%

21%

33%

50%

17%

36%

45%

19%

5 or more years

1 - 4 years

Less than one year

How long have you lived in your current Greater Downtown Tampa residence?

2018 2016 2014 2012 2010 2008

11

Share your feedback regarding:

• The Riverwalk is king – mentions of the Riverwalk are 5-fold higher than the second-most mentioned category.

• Residents enjoy the variety of things to do – parks, museums and Amalie arena were highlighted.

• Retail availability was the #1 cited area needing improvement.

• People are also clamoring for more bars and restaurants in the Downtown Area.

• Public transportation; those that live here want to be able to get around without a car.

Downtown Tampa’sGreatest Assets

Downtown Tampa’s Greatest Opportunities for Improvement

Assets: Top 10 Trending Top 10: 2018

CategoryRelative

Frequency

Riverwalk 5.9

Water access/Waterfront 2.4

Parks 2.3

Activities/Events/Things to do 1.6

Museums/Aquarium/Theatre 1.4

Potential/Growth/Opportunity 1.3

Walkability 1.2

Restaurants/Bars 1.2

Amalie Arena 1.1

Other 1.0

12

Top 10: 2016

CategoryRelative

Frequency

Riverwalk 4.1

Parks 2.5





Amalie Arena 1.4


Walkability 1.1

General positive 1.0

Top 10: 2014

CategoryRelative

Frequency


Parks 2.5

Other 2.2

Riverwalk 2.1



Location 1.4



Amalie Arena 1.0

Top 10: 2012

CategoryRelative

Frequency



Other 3.1

Parks 3.1

Location 2.6

Riverwalk 2.2



Walkability 1.0


Assets

Special Services District SSD Expansion

13

Opportunities


14

Top 3 Motivating Factors

• The most common factor that motivated residents to move to Downtown was seeking out the urban lifestyle.

• Secondarily, approximately 1 in 3 found activities, the prospect of shorter commutes and the arts to be top motivators.

5%

6%

8%

10%

10%

12%

15%

15%

33%

34%

35%

90%

Personal services

Affordability

Smaller environmental footprint

Diversity

Proximity to friends and family

Security/Safety

Investment opportunity

Water access

Arts/Entertainment

Close proximity to work

Events/Special programs/Functions

Experience the urban lifestyle

Select the top three factors that motivated your decision to live downtown.

15

Downtown Tampa Accommodating GroupsWhat is your level of agreement with the statement that Downtown Tampa is accommodating to each of the following groups?

Rate on a scale of 1 – 7 where 1 is ‘Strongly Disagree’ and 7 is ‘Strongly Agree.’

16

• Residents indicate Downtown as increasingly catering to all groups studied.

• The most notable two-year increase was in the perception of Downtown catering to “entrepreneurs.”

• Residents indicated “pet owners” as the group Downtown caters to the best.

Groups 2018 Means 2016 MeansPercentage

Change

Pet owners 6.03 5.71 6%

Young professionals 5.9 5.62 5%

Tourists 5.58

Business owners 5.44 5.11 6%

Entrepreneurs 5.42 4.98 9%

Lesbian, Gay, Bisexual, Transgender and

Questioning (LGBTQ+)5.34 5.00 7%

Students 5.33 4.98 7%

Empty nesters/Retirees 5.14

Bicyclists 5.02 4.91 2%

Ethnic minorities 4.94

Families with young children

4.62 4.34 6%

Experience in Downtown TampaFor the following, rate how satisfied you are with your experience with each, in Downtown Tampa.

Rate on a scale from 1 – 10 where 1 is ‘Extremely Dissatisfied’ and 10 is ‘Extremely Satisfied.’

17

• Highest accolades were provided for walkability, personal safety and things to do.

• The largest two-year increases in satisfaction were for the areas ofplenty of things to do after school/work and diversity in food/beverage options.

• Traffic and retail continue to be challenges for Downtown; the largest two-year decreases in satisfaction were for the topics of affordable housing optionsand good incoming/outgoing traffic flow.

Experiences in Downtown Tampa 2018 Means 2016 Means Percentage Change

Walkable city 7.27 6.92 5%

Strong sense of personal safety 7.23 7.49 -3%

Plenty of things to do after school/work 7.02 6.56 7%

Quality housing options 7.01 7.05 -1%

Luxury hotel accommodations 6.86

Convenient food/beverage hours of operation 6.78 6.53 4%

Diversity in food/beverage options 6.73 6.29 7%

Affordable parking 5.82 5.95 -2%

Good in-town traffic circulation 5.66 5.83 -3%

Good parking accessibility 5.49 5.76 -5%

Good incoming/outgoing traffic flow 5.44 5.81 -6%

Affordable housing options 5.15 5.68 -9%

Convenient shopping/retail hours of operation 5.1 4.75 7%

Good shopping/retail availability 4.43 4.12 8%

Insufficiencies

18

61%

53%

42% 41% 40%

31% 30%28%

23% 23% 22% 21% 21% 20% 19%17% 16% 15%

13%11% 11% 10%

4%

18%

Do you consider any of the following categories to be insufficient for your needs in Downtown Tampa?Select all that apply.

Groceries Casual clothing Shoes Pharmacy Home furnishings

Gifts Formal clothing Casual dining Pet supplies Medical clinic care/Urgent care

Fine dining Barber/Salon services Flowers Books Veterinary services

Spa Greeting cards Mechanic services ATM Gym

Dry cleaning Dental care Spiritual support Other

Visiting Shopping Centers

• More than half of downtown residents visit International Plaza (74%), Westshore Plaza (59%), and Hyde Park Village (58%) within a typical 30-day period.

• While malls continue to be frequented by Downtown residents, visits to a number of the properties named have declined over time.

• The reasons for the visits are 8 out of 10 times for general retail and 6 out of 10 times to go to a restaurant.

6%

28%

31%

32%

60%

79%

Other

High-end retail

Visit a bar

General entertainment

Eat at a restaurant

General retail

What is typically the purpose of your visit?

8%

0%

2%

2%

4%

5%

6%

10%

15%

58%

59%

74%

None of the above

Tyrone Square Mall

Uptown (University Mall)

Westfield Countryside

The Shops at Wiregrass

Sundial (St. Petersburg)

Citrus Park Town Center

Tampa Premium Outlets

Westfield Brandon Town Center

Hyde Park Village

WestShore Plaza

International Plaza

Select any of the shopping centers you or someone in your household visit in a typical 30 days?

19

Visiting Shopping Centers: Trending

20

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

University Mall (North Tampa)

Sundial (St. Petersburg)

Citrus Park Town Center

Westfield Brandon Town Center

Hyde Park Village

West Shore Plaza

International Plaza

Select any of the shopping centers you or someone in your householdvisit in a typical 30 days?

2018 2016 2014 2012 2010 2008

Utilize in Downtown Tampa

62%

52%

18%

12%

9%

7%

5%

5%

3%

2%

38%

48%

82%

88%

91%

93%

95%

95%

97%

98%

Upgraded Wi-Fi access in public areas

Expanded bus service

Expanded Downtowner service

Light rail

Extended TECO Line Streetcar routes

Public boat docks

Waterfront dining

Retail

Grocery store

Concessions on the Riverwalk

If available or more prevalent, how likely would you be to participate in or utilize the following in Downtown Tampa?

Unlikely Likely

• Nine in 10 residents are likely to participate in:

• Concessions on the Riverwalk

• Grocery store

• Retail

• Waterfront dining

• Public boat docks

• Extended TECO Line Streetcar routes

• Residents are increasingly likely to utilize:

• Expanded bus services

• Light rail

• Extended TECO Line Streetcar routes

21

Utilize in Downtown Tampa: Trending

22

78%

41%

86%

98%

78%

41%

86%

98%

80%

80%

27%

82%

96%

80%

27%

82%

96%

97%

84%

81%

34%

84%

96%

81%

34%

84%

96%

97%

82%

77%

34%

86%

98%

77%

34%

86%

98%

97%

91%

38%

48%

88%

95%

38%

48%

88%

95%

Grocery store

Extended TECO Line Streetcar routes



Light rail

Waterfront dining



Light rail

Waterfront dining

LIKELY TO UTILIZE IN DOWNTOWN TAMPA IF AVAILABLE OR MORE PREVALENT.

2018 2016 2014 2012 2010

Hours Actively in Downtown Tampa• Residents are most

active within Downtown Tampa from 6pm to 9pm.

• Downtown is more active than in 2016 between the hours of midnight and 5am, and during 6pm.

• Decreases in daytime activity correlates with increased number of residents working from home.

23

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

What are the typical hours that you are actively spending time in Downtown Tampa? Select all the hours that apply.

2018 2016 2014

Transportation within Downtown

• When residents are in Downtown, the majority of residents travel on foot (88%), with their car (85%), Uber or Lyft (76%), or with the Downtowner (62%).

• Other (4%) modes of transportation include:

• Electric scooter.

• Segway/Ninebot.

• Compared to 2016, there were general declines in transportation modes –excepting only Uber/Lyft and the Downtowner.

4%

6%

7%

9%

20%

30%

46%

49%

62%

76%

85%

88%

Other

HART bus service

Taxi

Carpool

Bikeshare (Coast)

Water taxi

Personal bike

TECO Line Streetcar

Electric vehicle ride service (Downtowner)

Uber/Lyft

Personal car

On foot

Do you ever use any of the following modes of transportation to get around in Downtown Tampa? Select all that apply.

24

Frequency of Transportation Modes• Travel by foot is most

common, followed by personal car, and personal bike for daily usage.

• Travel on foot and with personal car are prevalent for daily usage.

• Weekly usage includes personal bike, carpooling, Uber or Lyft, the Downtowner, and the TECO Line Streetcar.

• Modes that are used less frequently include taxis, HART bus service, the water taxi, and the Coast bike sharing program.

25

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Taxi

HART bus service

Water taxi

Bikeshare (Coast)

TECO Line Streetcar

Carpool


Uber/Lyft

Personal bike

Other

Personal car

On foot

How often do you use the following modes of transportation to get around in Downtown Tampa?

Several times daily Daily Several times weekly Weekly Several times monthly Monthly Occasionally

Transportation Satisfaction

• Residents are overall very satisfied with transportation modes in Downtown Tampa

• They are most satisfied with Uber and Lyft (96%), Carpooling (95%), and travel on foot (91%).

• Residents are least satisfied with the HART bus service (52%) and taxis (31%).

45%

19%

19%

31%

36%

37%

39%

40%

47%

49%

50%

62%

30%

29%

50%

55%

40%

45%

45%

45%

43%

42%

45%

34%

15%

35%

22%

12%

18%

14%

11%

13%

8%

8%

2%

3%

10%

16%

8%

3%

5%

4%

5%

2%

3%

2%

2%

1%

Other

HART bus service

Taxi

TECO Line Streetcar


Personal car

Personal bike

Bikeshare (Coast)

Water taxi

On foot

Carpool

Uber/Lyft

Rate your satisfaction with the following Downtown Tampa transportation modes.

Completely satisfactory Somewhat satisfactory Somewhat unsatisfactory Completely unsatisfactory

26

Transportation Satisfaction: Trending

27

82%

57%

49%

96%

80%

84%

95%

78%

93%

89%

85%

100%

75%

48%

69%

76%

82%

84%

86%

86%

90%

91%

95%

97%

Other

HART bus service

Taxi


Personal car

Personal bike

Bikeshare (Coast)

TECO Line Streetcar

Water taxi

On foot

Carpool

Uber/Lyft

Satisfied with the following Downtown Tampa transportation modes.

2018 2016

• For those that use them, satisfaction was generally high among all transportation methods.

• There was a significant increase in satisfaction over the past two years for taxis and carpooling.

• There were significant decreases in satisfaction for the Coast bikeshare and the Downtowner.

Employment Status

• 3 in 4 Residents are employed full-time (75%).

• 1 in 10 Residents are retired (15%).

• Another 1 in 10 residents are either employed part-time (7%) or unemployed (3%).

75%

7%

15%

3%

Select your employment status from the options below.

Employed full-time Employed part-time Retired Unemployed

28

Commute and Workplace Location

• Residents’ commute times have decreased overall since 2016.

• Exactly half of the residents work outside of Downtown Tampa.

• Three in 10 residents work in Downtown Tampa.

• Residents that work at home have increased by 25% since 2016.

29

11%

16%

15%

15%

16%

20%

27%

27%

27%

34%

31%

30%

62%

57%

59%

51%

53%

50%

2008

2010

2012

2014

2016

2018

Which is true of your current employment?

Work outside of Downtown Tampa Work in Downtown Tampa Work from home

9%

34%

36%

21%

14%

29%

33%

24%

17%

29%

35%

19%

15%

29%

37%

20%

12%

28%

40%

19%

13%

26%

32%

29%

More than 30 minutes

16 to 30 minutes

5 to 15 minutes

Less than 5 minutes

How long is your typical commute to work?

2018 2016 2014 2012 2010 2008

Modes to Commute• Almost 9 in 10 (88%)

residents use their personal car to commute to work.

• Walking (32%) and using Uber or Lyft (26%) are other primary means of commuting to work.

• Other include:

• TECO Line Streetcar.

• Work from home.

6%

2%

3%

4%

6%

6%

13%

17%

26%

32%

88%

Other

Taxi

Water Taxi

Bikeshare (Coast)

Public transportation

Carpool

Personal bike


Uber/Lyft

On foot

Personal car

Indicate any means you have used to commute to work in the past 12 months.

30

Parking at Residences

• Four in 10 (44%) residents have two parking spaces available.

• Almost 4 in 10 (37%) residents only have one parking space available.

• Almost 1 in 10 residents do not have a parking spot.

• Another 1 in 10 residents either have more than two parking spaces (8%) or don’t know how many parking spots they have (2%).

2%

9%

37%44%

8%

How many parking spaces are reserved for your household, excluding visitor parking?

Don't know None 1 2 More than two

44%

52%

3%

Does your household own a car?

Yes, one Yes, more than one No

• More than half the resident population (52%) own more than one car.

• Four in 10 residents (44%) have only one car.

• Those without a car only account for 3% of the resident population.

31

Category: Open ended feedbackon Parking

Relative Frequency

Availability 19.3

General negative 15.3

Expensive 7.0

Unrelated/other 6.7

Alternative transportation 6.7

Free demand 4.3

N/A 2.7

Need for parking garage 2.7

Reduce requirements 2.7

Enforcement 1.7

General positive 1.3

Signage related 1.3

Electric (need for chargers) 1.0

Setting Roots in Downtown Tampa

• Residents offer high accolades for Downtown Tampa and show strong interest in remaining.

• 96% are likely to recommend living in Downtown Tampa.

• The “definitely likely” response increased by 5% since 2016.

• Renters have a strong interest in owning.

• 64% of renters would like to own in Downtown.

• Average monthly mortgage willing to pay was $2,440.

32

1%

2%

2%

15%

26%

55%

1%

1%

2%

13%

27%

56%

1%

2%

1%

9%

28%

59%

Not at all likely

Unlikely

Somewhat unlikely

Somewhat likely

Likely

Definitely likely

How likely are you to recommend Downtown Tampa to others in your peer group as a place to live?

2018 2016 2014

Recommending Downtown Tampa: Entire SSD vs. Expansion

33

59%

66%

28%

23%

9%

11%

1%2%1%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

SSD

Expansion

How likely are you to recommend Downtown Tampa to others in your peer group as a place to live?

Definitely likely

Likely

Somewhat likely

Somewhat unlikely

Unlikely

Not at all likely

34

DowntownTampa Workers

2018 Analysis

35

Location

Central Business District (Downtown Core)

75%

Channel District4% Davis Islands

1%

Harbour Island1%

Hyde Park1%

North Hyde Park0%

Other 3%

SOHO1%

Ybor City1%

Bayshore0%

Tampa Heights2%

West Tampa4%

Water Street Tampa5%

36

Today’s Downtown Worker

37

What is your level of agreement with the statement that Downtown Tampa is accommodating to each of the following groups?

• Retirees and families with young children have the highest dissatisfaction.

• Young professionals, business owners and entrepreneurs have high marks.• This suggests that there is still a

perception of Downtown Tampa as a “working district”.

• Overall scores are slightly improved compared to 2016.

Groups 2018 Means 2016 Means Percentage Change

Young professionals 5.59 5.44 3%

Business owners 5.30 5.42 -2%

Tourists 5.28

Entrepreneurs 5.19 4.94 5%

Students 5.19 4.87 6%

Pet owners 5.17 4.97 4%

Bicyclists 5.07 4.86 4%

Lesbian, Gay, Bisexual, Transgender and Questioning (LGBTQ+)

4.93 4.57 8%

Ethnic minorities 4.82

Families with young children 4.57 4.44 3%

Empty nesters/Retirees 4.50

For the following, rate how satisfied you are with your experience with each in Downtown Tampa

• Traffic, affordability, and after-work activities all scored poorly.• These categories fared

significantly worse than in 2016.

• Walkability and food and beverages scored well.

2018 2016Percentage

Change

Luxury hotel accommodations 6.81

Walkable city 6.68 6.72 -1%

Diversity in food/beverage options 6.45 6.42 0%

Strong sense of personal safety 6.25 6.82 -8%

Convenient food/beverage hours of operation 6.20 6.45 -4%

Plenty of things to do after work 5.93 5.74 3%

Quality housing options 5.58 5.43 3%

Good in-town traffic circulation 4.77 5.67 -16%

Affordable parking 4.65 5.21 -11%

Good incoming/outgoing traffic flow 4.57 5.62 -19%

Good parking accessibility 4.55 5.38 -16%

Convenient shopping/retail hours of operation 4.26 4.45 -4%

Good shopping/retail availability 3.66 3.81 -4%

Affordable housing options 3.59 4.15 -13%

38

39

Share your feedback regarding:

• A full 40% of open ended responses cited the Riverwalk by name.• “Walkability”, “Water front” and “Park” also

scored highly. Tampa Workers are taking advantage of green (and blue) spaces!

• Museums and Restaurants received several nods as well.

• Transit and Parking were clearly the biggest areas for improvement. 30% of respondents mentioned “Parking” alone.

• Affordability and retail availability also featured.

Downtown Tampa’sGreatest Assets

Downtown Tampa’s Greatest Opportunities for Improvement

Assets

40


Opportunities


41

42

67%

61%

54% 53%

43% 41%

34% 32% 32% 31%27% 26% 26% 24% 22% 22% 21%

19% 17% 17%14%

10% 9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Insufficient

Casual clothing Groceries Shoes

Gifts Formal clothing Home furnishings

Medical clinic care/Urgent care Books Flowers

Pharmacy Pet supplies Greeting cards

Barber/Salon services Mechanic services Casual dining

Fine dining Veterinary services Spa

Dry cleaning Dental care Gym

ATM Spiritual support

Do you consider any of the following to be insufficient for your needs in Downtown Tampa?

43


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Grocery store Waterfront dining Concessions on theRiverwalk

Light rail Upgraded Wi-Fi accessin public areas

Extended TECO LineStreetcar routes



2018 2016 2014 2012 2010

• Workers would use expanded food options – from dining at the waterfront to grocery stores.

• More people are clamoring for public transportation.

• Two-year trends reveal a significant surge in demand for bus and streetcar service.

44

What are the typical hours of the day that you spend in Downtown Tampa?

• Workers Primarily leave downtown after normal business hours; however they are increasingly lingering into the evening hours as of 2018. This suggests that they are leveraging retail and food/beverage opportunities in Downtown Tampa.

• Even mix of early arrivals and late arrivals (45% active at 7:00AM and 43% active at 7:00PM).

0%

10%

20%

30%

40%

50%

60%

70%

80%

What are the typical hours of the day that you spend in downtown Tampa?

2018 2016 2014

45

How often do you leave your place of work to experience Tampa?

• 4 in 5 Downtown workers leave the workplace to experience Tampa once a week or more.

• Most frequent reasons are for lunch, followed by taking a walk and errands.

Daily21%

Several times a week

41%

Weekly18%

Occasionally9%

Bimonthly4%

Monthly3%

Rarely4%

Never0%

How often do you leave your place of work to experience Tampa?

94%

64% 62%

41%

1

What makes you leave the office?

Going out to lunch (eat elsewhere, or dining)

Taking a walk

Running errands

Going to meeting

84%

79%

41%

40%

21%

15%

14%

12%

10%

6%

2%

On foot

Personal Car

Uber/Lyft

Electric vehicle ride…

TECO Line Streetcar

Water taxi

Personal bicycle

Carpool

Bikeshare (Coast)

HART bus service

Taxi

Do you ever use any of the following modes of transportation to get around in Downtown Tampa?

46

How often do you use the following modes of transportation to get around in Downtown Tampa?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

On foot

Personal car

Personal bicycle

HART bus service


Carpool

Bikeshare (Coast)

Taxi

Uber/Lyft

TECO Line Streetcar

Water taxi

Several Times Daily Daily Several Times Weekly Weekly Several Times Monthly Monthly Occasionally

47

Rate your satisfaction with the following Downtown Tampa transportation modes

• Taxis are the only group with more dissatisfaction than satisfaction.

• Uber/Lyft has the highest ‘Completely Satisfactory’ measurements.

47%

52%

45%

35%

42%

34%

37%

27%

25%

20%

18%

47%

41%

48%

53%

45%

48%

45%

49%

43%

43%

18%

5%

6%

7%

12%

12%

15%

15%

20%

25%

30%

55%

2%

1%

1%

2%

3%

5%

7%

7%

9%

Water taxi

Uber/Lyft

Bikeshare (Coast)

Carpool

By foot

TECO Line Streetcar


Personal car

HART bus service

Personal bicycle

Taxi

Completely Satisfactory Somewhat Satisfactory Somewhat Unsatisfactory Completely Unsatisfactory

48

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2018 2016 2014 2012 2010

• Workers are less satisfied with nearly all modes of transit compared to the past.

• The downtowner had the only improvement in score from 2016, and the TECO streetcar and Uber/Lyft saw only marginal decreases, suggesting that these options are ‘the best among the worst’ for transit options in Downtown Tampa.

Rate your satisfaction with the following Downtown Tampa transportation modes

49

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Personal Car

Uber/Lyft

Work from home

On foot

Carpool

Personal bike

Public transportation


Bikeshare (Coast)

Water taxi

Taxi

Indicate any means you have used to commute to work in the past 12 months

50

8%

10%

3%

3%

3%

27%

24%

25%

29%

30%

28%

30%

31%

27%

23%

36%

36%

41%

42%

44%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2010

2012

2014

2016

2018

Less than 5 minutes 5 to 15 minutes 16 to 30 minutes More than 30 minutes

• Over time, we have seen a divergence in commute times, where both the 5-15 minute and 30+ minute ranges are increasing in share, squeezing out the 16-30 minute commuters.

• This suggests that more workers are living closer to Downtown Tampa, and those that are not are facing increased traffic times.

• In 2010 and 2012, ‘less than 5 minutes’ includes a deprecated ‘I work from home’ category

How long is your typical commute to work?

51

How much of a transportation subsidy does your employer offer you?

100% paid parking

27%

100% paid transit pass2%

No transportation

subsidy52%

Partial paid parking

15%

Partial paid transit pass

3%

Subsidy toward any mode (bicycle,

walking, etc.)1%Other

6%

0%

10%

20%

30%

40%

50%

60%

100% paid parking 100% paid transitpass

No transportationsubsidy

Partial paidparking

Partial paid transitpass

Subsidy towardany mode (bicycle,

walking, etc.)

How much of a transportation subsidy does your employer offer you?

2018 2016 2014 2012 2010

52

How do you pay for your downtown parking?

Daily8%

Hourly19%

I never pay for parking in Downtown

23%

Monthly50%

Yearly0%

Other8%

53

Parking Preferences

53%

24%

0%

23%

What types of parking do you usewithin Downtown Tampa?

Garage Meter (on-street) Overnight Surface lot

• Workers predominantly park in garages.

• Workers would rather pay more to be able to park closely to their workplace.

40%

60%

Which of the following do you prefer?

Pay less to have a parking space further away from my destination

Pay more to have a parking space closer to my destination

Daily8%

Hourly19%

I never pay for parking in

Downtown23%

Monthly50%

Yearly0%

Open-ended parking feedback

• Perceptions around parking are tense.

• Workers feel that they pay too much, they believe that the parking lots are owned by a monopoly, and they express concern about the parking situation worsening as lots are purchased for further high-rise development.

• Retail Workers and others with non-traditional work schedules harbor resentment that most work-time parking solutions require your car to be gone by 5:30/6:00pm.

• There is a minority perception that say that there are too many parking lots. These respondents typically advocate for more parking garages (To quote one response, “Build up not out”).

54

55

Employee Tenure and Status

Full-Time95%

Part-Time5%

ARE YOU A FULL-TIME OR PART-TIME EMPLOYEE?

Full-Time Part-Time

13%

19%

28%

40%

How long have you worked in Downtown Tampa?

One year or less

2-3 years

4-9 years

10 or more years

56

Workers’ Industries

• Traditional white-collar work is the majority of work done in the downtown area.

• The share of those working in the service/maintenance/ construction category has doubled since 2016 –although it remains a modest share overall.

0% 5% 10% 15% 20% 25% 30%

Medical/Patient care

Service/Maintenance/Construction

Media/Entertainment

Technology

Banking/Financial

Sales/Retail/Customer service

Education

Clerical/Administrative

Non-Profit

Legal Services

Public service/Government

Management/Professional

Select your area of employment

57

Please provide any additional thoughts you have regarding Downtown Tampa, from your perspective as an employee.

POSITIVES

• People are excited about the continued growth of Downtown Tampa.

• The Riverwalk continues to earn praise.• People want better access to the

Riverwalk and more activation along the Riverwalk.

NEGATIVES

• Traffic was the #1 topic of discussion.• Some respondents feel that bike lanes

are underutilized and removed potential car lanes/street parking.

• There is concern about homelessness, especially as it relates to walking long distances back to ones commuter parking lot at night.

58

• Workers predominantly live in Hillsborough County.

• Significant numbers of workers commute from the New Tampa and Brandon areas.

Zip Codes of Workers

59

Housing Demographics• Average monthly housing threshold for respondents was $1798.50.

• For those uninterested, the common reasons included:

• High costs of rent.

• People not wanting to raise children in downtown.

• People wanting a yard for their dogs.

66%

34%

Would you prefer to rent or own in downtown?

Own

Rent

19%

32%32%

17%

Please note how interested you are in living in Downtown Tampa within the next five

years.

Completely interested

Somewhat interested

Completely uninterested

Somewhat uninterested

60

Setting Roots in Downtown Tampa

• 9 out of 10 respondents were likely to recommend Downtown Tampa as a place to work.

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Not at all likely

Unlikely

Somewhat Unlikely

Somewhat Likely

Likely

Definitely likely

How likely are you to recommend Downtown Tampa to others in your peer group as a place to work?

2018 2016 2014

biennial downtown worker and resident study...experience in downtown tampa for the following, rate...

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