downtown tampa biennial studyretail » service professions. reflection of downtown 4 1970 . 1980 ....
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DOWNTOWN TAMPA BIENNIAL STUDY
» Seasoned Tampa Bay residents—half 10 years+
» 2 in 3 are new to Downtown within past 5 years
» Half are married
» 1 in 10 have kids in HHLD
» Half are Gen X and balance Millennials and Baby Boomers
» Upper Middle to Affluent Incomes
» 1 in 4 work Downtown
ABOUT THE RESIDENTS
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ABOUT THE WORKERS
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» 1 in 3 new past three years
» Over half Gen X, quarter Boomer, balance Millennials » Upper Middle Class Incomes
» Employed in:
» Management
» Government » Financial
» Legal
» Medical » Non-Profit
» Tech » Construction
» Retail » Service Professions
REFLECTION OF DOWNTOWN
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1970 1980 1990 2000 2010 2020
Transportation
Art/Leisure
Commercial
Residential
10-YEAR REFLECTION
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Resident Population 4,898 8,152
Worker Population 60,000 66,580
Interest in Moving DT 35.3% 43.7%
2008 2016
The Downtown Tampa of 2016 is far different from that of 2008
RESIDENTIAL GROWTH IN PERSPECTIVE
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The number of units available between 2008 and 2016 has grown by 142%
2008: 2,362 units
2016: 5,709 units
THE POWER OF GREATER DOWNTOWN TAMPA There is a population of more than 50,000 within 2 miles of Downtown’s Core
7 Source: 2015 Census Tract Populations-American Fact Finder & On the Map Application
» SSD » Davis Islands » Tampa Heights » University » Ybor City » Hyde Park » SOHO » Bayshore » Palmetto Beach
PRIOR HOME OF DOWNTOWN RESIDENTS » Moving largely from
suburban Hillsborough
» Outside of Florida:
» North (NY, NJ, PA, CT, MA) » Midwest (IL, MI, OH) » South (GA, LA, TX) » West (CA, CO, AZ)
(In order of frequency)
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Prior Residence
Outside of Florida 18.5%
Northeast 45.3%
South 28.3%
Midwest 17.0%
West 9.4%
Outside Tampa DMA 4.9%
Within Tampa DMA 76.6%
Hillsborough 69.2%
Pasco 3.1%
Pinellas 2.8%
CURRENT HOME OF DOWNTOWN WORKERS
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Top communities: » South Tampa
» Downtown
» West Tampa
» Carrollwood
» Riverview
» Brandon
» University
» Valrico
Hillsborough 82%
Pasco 6%
Pinellas 10%
WORKER COMMUTES
have a 30 minute+ commute
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18%
42% Commute lengths are on the rise
are commuting in from a surrounding county
STAKEHOLDERS: GENERATIONAL COHORTS
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Under 35 Millennial, iGen, Gen Z
35-54 Generation X
55+ Boomers, Silent Generation
2008 2016 2008 2016
Workers
40% 25%
39% 46%
21% 29%
26% 20%
56% 53%
18% 27%
Residents
$100,000+ Upper Middle/Affluent
$50,000-$100,000 Middle Class 33% 25% 40% 34%
HHI Under $50,000 Working/Lower Middle 8% 6% 14% 14%
STAKEHOLDERS: INCOME BREAKDOWN
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2008 2016 2008 2016
Workers Residents
59% 69% 46% 52%
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RESIDENT EXPECTATIONS
Note: Shading indicates a topic residents indicated top personal importance
Expectations Met Expectations Unmet
Strong sense of personal safety
Quality housing options
Plenty of things to do after school/work
Good parking accessibility
Affordable parking
Good in-town traffic circulation
Convenient shopping/ retail hours of operation
Diversity in food/ beverage options
Walkable city
Good shopping/ retail availability
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WORKER EXPECTATIONS
Note: Shading indicates a topic residents indicated top personal importance
Expectations Met Expectations Unmet
Convenient food/beverage hours of operation
Plenty of things to do after work
Walkable city
Diversity in food/ beverage options
Quality housing options
Convenient shopping/ retail hours of operation
Affordable parking
Good parking accessibility
Good incoming/ outgoing traffic flow
Good shopping/ retail availability
0%10%20%30%40%50%60%70%80%90%
100%Typical Hours Actively Spending Time in Downtown
Worker
Resident
OUT & ABOUT: TIME IN DOWNTOWN
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Height of resident activity: 5P-11P Height of worker presence: 8A-6P
Growth in resident presence
Growth in worker presence
RESIDENT LEAKAGE
Significant resident spending is exiting Downtown
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Food Out of Home Groceries Gas
Apparel & Misc. Retail
Personal Care
Entertain-ment
$27M $42M $29M $35M $7M $24M
Leakage ($)
RETAIL
Residents
Barber/Salon services
Groceries
Casual clothing
Pharmacy
Gifts
Shoes 17
Note: Shading indicates shared categories
Workers
Groceries
Gifts
Pharmacy
Where demand intersects with insufficient supply in Downtown
95%
93%
74%
77%
77%
57%
92%
75%
97% 100%
TRANSPORTATION Many of Downtown’s transportation modes were rated highly by users
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Electric vehicle free ride service
Uber/Lyft
Workers Residents
Rental bicycle or bikeshare
Car sharing service
Water taxi
TECO Line Streetcar
HART’s rubber wheel trolleys
HART bus service
Taxi
96%
95%
78%
73%
57%
49%
93%
91%
88% 93%
TRANSPORTATION REQUESTS Residents and workers expressed strong likelihood of use for express TIA transit, light rail and extended streetcar routes
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Light rail
Express transit service between TIA and Downtown
Workers Residents
Extended TECO Line Streetcar routes
Pedicab
Expanded HART bus service
Electric vehicle charging stations
Extended rubber wheeled trolley routes
86% 75% 46% 31% 22%
80% 67%
63% 55% 37% 30% 13%
PARKING
Meters most affordable, least accessible
Surface lots least affordable
Garages most accessible
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Residents and Workers agree:
ASSETS BY REGION OF SSD
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Downtown Core
STRENGTHS: Riverwalk
Walkability Restaurants
Safety Things to do
Arts & culture
WEAKNESSES: Parking availability
Limited retail Limited transit options
Homeless Pedestrian safety Shopping hours
ASSETS BY REGION OF SSD
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Channel District
STRENGTHS: Amalie Arena
Walkability Housing options
Location Bay Plaza
Florida Aquarium Cruise port access
WEAKNESSES: Limited retail
More restaurant options
Bay Plaza Parking availability
Grid Lack of water access
Traffic flow/congestion
Harbour Island
STRENGTHS: Water access Appearance
Location
WEAKNESSES:
Traffic congestion Limited retail
Parking availability Access to the island
ASSETS BY REGION OF SSD
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DOWNTOWN ENHANCEMENTS
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• Shopping/retail availability and hours
• Demand for grocery, gifts, pharmacy
• Parking availability • Transit options • Traffic congestion • Homelessness • Pedestrian safety
Residents Shared Workers
• F&B diversity • Demand for
barber/salon • Demand for
casual clothing, shoes
• Affordable parking
• Parking near restaurants
• Inexpensive lunch options
• Restaurants catering to dietary needs/ preferences
35% 44%
0%
10%
20%
30%
40%
50%
2008 2010 2012 2014 2016
Interest in Moving Downtown Next Five Years
Residents and workers provided high levels of recommendation for Downtown
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DOWNTOWN RECOMMENDATION
Residents Workers
98% 93% Likelihood of Recommending
Downtown Tampa
Workers
LOOKING AHEAD
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Factors which can influence worker interest in DT living:
» Traditional » Retail on
Riverwalk » Franklin Street
retail » Demand for
goods exceeds services
» Express airport transit
» Light rail » Extended Streetcar
routes » Extended
In-Towner routes
» Delivering on one of residents’ primary motivations to moving downtown
» Workers delay traffic congestion
» Workers become engaged with Downtown
» Workers become future residents
Continue Events and Activities
Further Transportation Interests
Walkable Retail Demands
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DOWNTOWN TAMPA LOOKING AHEAD