BID Marketing & Renewal Update September 11th 2013

Urban beach at The Podium

• 20th July – 1st Sept

Welcome Hosts

• July 2013

• Customer services

• Retailer liaison

Social Media Facebook campaign

• To increase our social media presence & increase footfall

into stores

• Facebook – summer campaign - ‘Summer in the city’

• Retailer offers (15th July, 4 weeks)

• Visit Facebook page, download offers

• Promoted in The Post and in

on Breeze FM (North Somerset,

Bristol, Bath, Frome & West Wiltshire)

Rugby World Cup tour

• 7th August

Bristol Post – September campaign

• To focus on our independent stores

• Map of BSQ / profile of each store

• Competitions

• 3 weeks in September, starting 13th Sept

Bristol Post – Independent stores

Bristol Post – Independent stores

Bristol Post – Independent stores

Competition – Friday 13th September

St James Arcade Fun Day

• Family Fun Day - 21st September

- music & entertainment

- Heart Angels

- pre-promoted on Heart

- competitions

• Open Day for potential retailers – 20th Sept

• 3 new retailers to open soon

In partnership with The Galleries

Autumn advertising campaign to include:

- Radio advertising

- Press advertising

Union Gate receives a make-over

Union Gate receives a make-over

Social Media

Website, Facebook & Twitter

Cleansing and maintenance

• BID pays for a higher standard of cleansing

• Continual focus on problem issues

(chewing gum removal, graffiti removal)

• Weekly meetings with cleansing contractor

• Maintenance issues addressed

promptly

• Blue balls repainted regularly

BID marketing

Any questions?

BID renewal

• Current BID ends in October 2013

• Change of ballot date

• Ballot for BID renewal

27 Sept – 29 Oct 2013

BID renewal - website

www.broadmeadbristolbid.co.uk

BID renewal promotion

BID prospectus & supporting document

BID Exhibition

• The Galleries from July

• 15th & 16th August

outside M&S

• 17th & 18th September in

The Galleries mall

BID renewal

Canvassing period: 11 – 27 September

Ballot period: 27 September – 29 October

Ballot result: 30 October

Please vote YES!