Finding You

Increasing Your Online PresenceFor free

Brits in Business 2014

Agenda1. What are we trying to achieve2. What are Links3. Getting Links4. Specific Usage Instructions5. What are Keywords and Where are They?6. Extending the Model7. Questions

What Are We Trying to Achieve?

1. Increase the Amount of links to your web site

2. Increase your perceived expert status3. Gain extra traffic to your web site4. Build your mailing list

What Are We NOT Trying to Achieve?

1. We are not trying to make people ‘like’ you2. We’re not trying to build a social media

following3. We’re not trying to win any media awards

What Are Links

When we look at Google each link is a website, but some are more popular than others – why is this?

Links: in bound, out bound and reciprocal

Your Objective

Your web site needs more inbound links than outbound links – this ensures that the search engines think you’re a reference site

So how are you going to achieve this?

Getting Links

Sources of Links:a. Forums – relating to you nicheb. Articlesc. Blog Commentsd. Videos

Using Link Sources

Sources of Links:a. Forums

Search Google for ‘your niche’ forumMake a list of sitesSignup and create your profilePost a ‘hello’ message

b. ArticlesGo to ezinearticles.com/Signup for your free membershipComplete your bio

Using Link Sources Cont.

Sources of Links:c. Blog Comments

Go to GoogleSearch for ‘your niche’ wordpressMake a list

d. VideosDownload PowerPointDownload Camtasia Studio (free trial)Make a short presentation

Why Are You Doing This?Sources of Links:a. Forums – relating to you niche

a. Expert statusb. Small amounts of content with link

b. Articlesa. Expert statusb. Syndicated content with link

c. Blog Commentsa. Small amounts of content with link

d. Videosa. Unique, syndicated content with link

Specific Instructions - Forums

Sources of Links: ForumsObjective:

Drive targeted trafficGain inbound linksBuild mailing list

Effort RequiredIntroduce yourselfFind other peoples questions and provide helpful information

DO NOT POST USELESS CONTENT – each post you make in a separate inbound link. Remember, content can live forever.

Specific Instructions - Articles

Sources of Links: Article Sites (eZinearticles)Objective:

Drive targeted trafficGain inbound linksSyndicate your content

Effort RequiredWrite articles, typically 450-600 words long

Other site owners pick up content from ezine and post it on their web site (it’s free, quality content). The only condition is that your link must stay in the article – so every time someone uses your content you get a link in.

Specific Instructions - Blogs

Sources of Links:Objective:

Gain inbound links

Effort RequiredWrite comments on other peoples blogs – can be complete junk

A blog owner will have a blog targeted to a specific subject, look at the bottom of the page and see if comments are allowed – if they are post any junk that you like.Your target is to get a link back to your site, be sure to use keywords that are important to your site.

Specific Instructions - VideoSources of Links:Objective:

Gain inbound linksSyndicate your content

Effort RequiredCreate a power point presentation showing your product/serviceDownload some free royalty musicrecord your power point using the camtasia ‘button’post on YouTube

This might appear to be over kill BUT your competitors probably aren’t doing it and it will cost you nothing to do. Even if no-one syndicates your content an incoming link from one of the google services is worth gold

Keywords – What Are They?

A keyword is a word/phrase that you want your site to be associated with.

Where can you find keywords?Go to GoogleSearch for Google Keyword Planner – you will need a gmail account

Why would you use this tool?This tool will show you if it’s worth targeting the keywords that you’re thinking off or if there are alternatives.Competitors?Go to their website, right click, view source – now look at the Title, keyword and description text.

I WANT MORE!You’ve now done a little work, maybe even worked up a mental sweat – how can you leverage more of a result from this effort?

Re-use the power point presentation from your video:Print to PDF and store in google docs (make sure you have a couple links to your site in the docSave the power point to slideshare.com, again put some links in there

Do you have about $20?Go to Fiverr.com and do the following:

find someone who will post your article to n article sitesfind someone who will post your video to n video sitesfind someone who will blog post for you to n blogs

Each job (or gig) should cost you about $5 – so do one of them twiceAuto ResponderIf you haven’t already got an auto responder get one and then put an email signup box on every single page of your site. I recommend AWEBER.

Things Not To Do.

We’ve looked at what you should be doing – how about the things that you shouldn’t?

Sand Boxing

If your web site goes from dormant to the most interesting site on the internet within a couple of days/weeks Google will probably sandbox you – don’t pay for massive amounts of incoming links all in one go (blogs, articles,..)

Video ViewsLike inbound links suddenly having massive amounts of views of a boring power point video will ring alarm bells, don’t buy massive amounts of video views all for immediate delivery.

Questions?

I’ve covered a number of ideas here that might be new to you or not make sense.

Would you like me to clarify anything?Is there anything that you would like to know more about?

If you’re in Geneva and you are interested in knowing more about the Brits in Business group please have a look at the Brits in Business website