THE ROLE OF INFLUENCERS IN CONTENT
AMPLIFICATION
Bianca Spada
Global Head of Social
@Miss_Spada
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Deezer is the world’s most diverse,
dynamic and personal audio
streaming service
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We provide our users with the most
diverse catalogue of songs, world’s best
radio channels, podcasts & original
content
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CONTENT
AND
AMPLIFICATION
CONTENT
AND
AMPLIFICATION
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AMPLIFICATION IS KEY
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HOW DO YOU AMPLIFY
EFFECTIVELY?
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DON’T INTERRUPT THE
CONTENT THEY LOVE...
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BE THE CONTENT
THEY LOVE
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MEDIA
NETWORKS
KEY OPINION
LEADERS
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CASE STUDY: SNAPCHAT
INFLUENCERS AND NETWORKS
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MAKEUPTUTSTV DRIPMOODS
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Deezer rose 201 places in the
App Store bringing it up to #28
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CASE STUDY:
#DARETODISCOVER
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#DARETODISCOVER FOLLOWS THE
JOURNEY OF THOSE WHO AREN’T
AFRAID TO BE DIFFERENT, BOLD OR
DARING.
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Episode 1
HARNAAM
KAPURUK
Episode 2
SAMMY KUS
PAID EARNEDOWNED SHARED
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#DARETODISCOVER IN NUMBERS
Episode 1 – HARMAAN KAPUR
Almost 5M impressions and 1.4M views
VT 4M impressions and 1.2M views
Engagement rate 28%
Episode 2 – SAMMY K
4M impressions and almost 1.5M views
VT 3.5M impressions and 1.3M views
Engagement rate 35%
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NEXT UP: FRANCE
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THANK YOU.
@Deezer
@Deezer
/Deezer
/Deezer
@DeezerMusic