beyond the mobile web...

http://www.flickr.com/photos/puuikibeach/3991552331

Part 1: Massive Change

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The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it…. - Mark Weiser“

http://www.flickr.com/photos/mcgraths/5332476357

There used to be a certain (old fashioned) logic to the way we interacted with people, places, and things.

http://www.flickr.com/photos/ccacnorthlib/3554627364http://www.flickr.com/photos/scobleizer/3026517429

you went to a library. You wanted knowledge,

http://www.flickr.com/photos/lordcolus/3271042499

You wanted to be social, you went to a club or cafe.

http://www.flickr.com/photos/herry/3005310002

You wanted to consume, you went to a shop

http://www.flickr.com/photos/robertsharp59/3749693084

These behaviours were imposed on us by culture, society, and plain old physics and geography.

http://www.flickr.com/photos/dahlstroms/3444838707

Then internet came along...and things got a lot closer.

http://www.flickr.com/photos/whatcouldgowrong/5320553588

internet was still “an activity”...but until recently, using the

full-sized keyboard

comfy chair

focused user

work surface

environment

privacy

unlimited data

reliable power source

reliable network

with a fairly specific context

http://www.flickr.com/photos/fuzzcat/22019163

http://www.flickr.com/photos/anap/2878165366

turned on its head...this context has been

http://www.flickr.com/photos/dumbledad/3262185149

<historical interlude>

One of the interesting estimates is that there are about 35 billion devices connected to the Internet. Soon, there will be so many that we’ll stop counting. - Eric Schmidt, Google“

http://www.flickr.com/photos/webtreatsetc/4860505549/

*2010 estimates put the population over 6.8 billion inhabitants...

6.8 billion

77%number of people with mobile devices

or 5.3 billion at the end of 2010 – U.N. Telecommunications Agency, http://www.itu.int

free platformslow cost components

a perfect storm

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+

=

http://www.flickr.com/photos/oskay/3300199882

and a lot of disruption...

http://www.flickr.com/photos/oskay/3300199882

http://casium.fr/component/kashyap/bc_detail/109 http://www.visionmobile.com/blog/2010/09/waking-the-dragon-the-rise-of-android-in-china-2/

and a lot of disruption...+

a free operating system (Android)dual core ARM 9 @ 416MHz2G GSM/EDGE2.8” QVGA resistive touch screen2MP cameraGPSWIFI and BlueTooth silicon

<$90 components + plastic case~4 weeks to market!

= Actions-Semi, MTK, TongXinDa , Rockchip...

http://www.flickr.com/photos/tanj/4432327487

the smartphone of two years ago... the feature phone of today is

http://www.flickr.com/photos/aturkus/255736909

things may change...

Do Not Anger the Alpha Androidhttp://www.businessweek.com/magazine/content/11_15/b4223041200216.htm

yet again

http://www.flickr.com/photos/aturkus/255736909

“..events, threats and opportunities aren't justcoming at us faster or with less predictability;they are converging and influencing each otherto create entirely new situations.

These firsts-of-their-kind developmentsrequire unprecedented degrees of creativity.Captializing on Complexity - 2010 IBM CEO Study

http://www.flickr.com/photos/misbehave/2352753067

</historical interlude>

...which brings us to the present

We're in a world of one line of connectivity. That's us. You see...we don't have to "go" to the internet any more.Mitch Joel, TedX Montreal“

http://www.flickr.com/photos/misbehave/2352753067

the internet is now an intricate part of our lives

http://www.flickr.com/photos/marksurman/3933656879

chatting with friends in Boston...

scheduling a meeting in Melbourne...

re-charging in Hong Kong...

it’s now trivial (and commonplace) for peopleto 'be' in many places at once

http://www.flickr.com/photos/tocaboca/5523598823

“For kids like my 13 year-old, the boundaries between the internet and life are so porous as to be meaningless.“ Comment on the Guardian web site

...people reach for the internet using whatever device makes sense to them at that time

http://www.flickr.com/photos/ghewgill/5046616680

...[the Kindle browser] is somewhat slow but it definitely works, in fact my teen daughter uses hers constantly...among other things she uses it to keep in touch with her friends.People discussing the Kindle browser on a message board

http://www.flickr.com/photos/ghewgill/5046616680

“

http://www.flickr.com/photos/jcfrog/4692750598

...the mobile internet is more convenient than my home connection...say 30% of respondents - Yahoo/Nielsen Mobile Shopping PDF

“

http://www.flickr.com/photos/williambrawley/4522648456

this is having a dramatic impact onour behaviour and our expectations...

the traditional ‘short-activity-or-distraction’ mobile context is still valid...

http://www.flickr.com/photos/missmeng/5327470961

80% use mobile during miscellaneous downtime...

Source: Compete quarterly smartphone report, Jan 2010

http://www.flickr.com/photos/wonderdawg777/662293238

76% use mobile while waitingin line or for an appointment...

Source: Compete quarterly smartphone report, Jan 2010

“http://www.flickr.com/photos/joi/2663605178

Just been picked up at the airport by a limo driver who looked me up on the Internet so he'd recognize me and have stuff to talk about. !!! http://twitter.com/tomcoates/status/51734242991947778

but mobile is increasingly being combined with other activities...

62% use mobile while watching TV

http://www.flickr.com/photos/bcmom/375125992Source: Compete quarterly smartphone report, Jan 2010

69% use mobile for point of sale research while shopping

http://www.flickr.com/photos/lollaping/3327541574Source: Compete quarterly smartphone report, Jan 2010

sometimes visit a site on mobile

...and follow up on the PC

59%

Source: Yahoo

mobile is also used to time-shift

Source: Yahoo

visit a site on the PC

and follow-up on mobile

34%

http://en.wikipedia.org/wiki/Piper_PA-46

...facilitating completion of larger tasks

“The most expensive item sold via eBay’s mobile app was a 1985 Piper PA-46-310P Malibu airplane for $265,000.“ src: Mashable

http://www.flickr.com/photos/plagevinilosyadhesivosdecorativos/5549366513

and important life decisions...

“The largest purchase on the M&S mobile web site last Christmas was two sofas costing over £3000 ($5000)“ src: Marketing Week

1.3 billionalready use the mobile internet

...and for many, this is their only access point

USA 25%

Users who never or infrequently use the desktop web, Source: On Device Research, Dec 2010

UK 22%

India 59%

S. Africa 57%

Indonesia 44%

China 22%

Egypt 70%

Russia 19%

home ADSL~$100/mth,PAYG unlimited mobile data~$17/mth

With current growth rates, Web access by peopleon the move—via laptops and smart mobile devices— is likely to exceed web access from desktop computers within the next five years.“

...or by 2015 - Source: ITU vis mobiThinking http://www.flickr.com/photos/whiteafrican/2938685296

so ‘mobile’ is no longer just this...

http://www.flickr.com/photos/oimax/3800475934

limited aention

tedious input

simple?

distractions

public space

glanceable?

personal

one hand

it’s now also this...full-sized keyboard

comfy chair

focused user

work surface

environment

privacy

unlimited data

reliable power source

reliable network

http://www.flickr.com/photos/othree/5224045406

comfy chair

focused user

privacy

unlimited wi"?

reliable power source?

reliable network?

1hr train ride

or this...

two hands

comfy chair

prone to interruptions

privacy

reliable power source

and maybe some of this?

http://www.flickr.com/photos/joeshlabotnik/2359224681

one hand

gravity

http://www.flickr.com/photos/mattedgar/3724116027

or possibly this...

iPad 2 magnets are apparently strong

enough to ‘natively’ do this!

http://tumblr.topherhulett.com/post/3902283232/i-know-you-were-wondering-yes-the-magnets-in

these new behaviours create a bit of a problem...

http://www.flickr.com/photos/barkbud/4914492619

cues and guidelines that were important logical just a few years months ago are still useful...but no longer reliable

http://www.flickr.com/photos/webtreatsetc/4860505549/

Context is King: circumstances or conditions that surround a person, place or thing. Content is of little value if it does not address the context of where you are. - Cameron Moll, SXSW, 2007“

http://www.flickr.com/photos/webtreatsetc/4860505549/

Google (2007) breaks down mobile users into three behaviour groups:A. "Repetitive now"B. "Bored now"C. "Urgent now"

“

http://www.flickr.com/photos/webtreatsetc/4860505549/

Mobile user: typically on the go in an unpredictable environment, interested in quick glanceable information, focused on discrete individual tasks, is often distracted.- Joe Marini @ MIX 2010

“

now statements such as these are becoming far more common

http://www.flickr.com/photos/webtreatsetc/4860505549/

i love it! nice and clean look, easy to navigate and easy to read. well done! but...can you put a bit more news on there? “

Source: Comments from readers regarding The Guardian’s new mobile web site

http://www.flickr.com/photos/webtreatsetc/4860505549/

There should be a text only version of the (desktop) site for those of us who don't like the busyness of the main site.“

Source: User talking about his habit of using the mobile Guardian site on his PC

http://www.flickr.com/photos/webtreatsetc/4860505549/

...the "Sorry, this article isn't yet available onthe mobile site" message was bloody annoying. Ended up having to install a browser that spoofs the user agent and renders the full desktop site.“

Source: User talking about his habits on the Guardian site

http://www.flickr.com/photos/webtreatsetc/4860505549/Source: Mark Kirby, The mobile context

I’m definitely moving, I’m definitely in a car. I’m going to look at your website. This doesn’t mean my intent is to find an address, or quickly use a news site...

Context can’t predict the way a user is going to use the site. Mind reading is no way to base fundamental content decisions.

“

How do we go about creating the next generation of content-rich, meaningful, usable, and interesting web sites, that are designed to operate in a generally smaller, more varied and far less predictable environment?

the problem space

http://www.flickr.com/photos/chelsea_nj/4223680604

http://www.flickr.com/photos/adactio/932798536

Part 2: Beyond the mobile web

...a few ideas from the yiibus

http://www.flickr.com/photos/seo2/94216483

Idea 1: Loosen up

control is now an illusion...

http://www.flickr.com/photos/dominicspics/3385403397

there is too much diversity...

data wants to move around...

http://www.flickr.com/photos/anniemole/5354202837

http://www.flickr.com/photos/scobleizer/3044172251/

we’ve already set much of our content free...

...we never really know

where it will end up

spot the brand

brand presence(as we once knew it)

is disappearing

http://www.flickr.com/photos/alreadytaken/4944698902/

the conversation isn’t even on our site any more...

...companies are increasingly questioning the need to have separate corporate sites when the bulk of interest and traffic from customers goes directly to their Facebook pages. - Thomas Crampton “

...so why are we still obsessed with controlling each pixel on our web site?

PS - the Ubuntu style guidelines are actually quite lovely! Take a look...

often at theexpense of access...

“I can’t see it on my BlackBerry...“ - user comment regarding the new Threadless mobile site

http://www.flickr.com/photos/zoetnet/4669800101/

http://www.flickr.com/photos/zoetnet/4669800101/

“If I can’t see your awesome web site...it’s not really that awesome is it?”

and therefore,of user experience...

you can’t plan for every contingency...

http://www.flickr.com/photos/mackarus/4289960218

and will never know how your site looks on every device...

http://www.flickr.com/photos/scobleizer/3009516045

create nimble experiences – not perfect ones...

http://www.flickr.com/photos/92523880@N00/5047216186

Idea 2: Let them tweak

http://www.flickr.com/photos/jaybergesen/198091718

progressive enhancement is increasingly important

http://www.flickr.com/photos/clagnut/315554083

why not let users participate?

http://www.flickr.com/photos/nasa_goddard/4733847144

choose the enhancements that are most meaningful to them...

http://www.flickr.com/photos/29301264@N06/3844309716

set a user experience baseline for *all* web experiences...

semantic markup (view source)

minimal cluer

optimised images

(almost.. :-) one webhttp://www.alistapart.com/articles/responsive-web-design

http://m.alistapart.com/articles/responsive-web-design

lightweight!

thematically consistent

pragmatic scripting

responsive layout

...then provide meaningful choices

http://www.flickr.com/photos/lamantin/5143354304

http://www.flickr.com/photos/mujitra/4571580931

...in data consumption

oh...hold on, she’s on a dongle

user agent says it’s a PC (plus it has a big screen)

she obviously has lots of bandwidth!hmm...I wonder

how much data she’s used so far

this month?

provide a choice of size/quality for key content

option to choose high or low quality (with default based on device you’re using)

and media...

tweaking the reading experience

Look, it’s a Galaxy Tab...she must be in a ‘contemplative reading mode’...

pinching or double-tapping to zoom is good fun but has

zero continuity...

let users set persistent reading preferences...

or even tweak the whole experience...

...if you don’t ...they’ll probably do it themselves

Idea 3: Content first

http://www.flickr.com/photos/wwworks/822821227

ingredients make all the difference

designing mobile first can help us to focus...

http://www.flickr.com/photos/hussain_quantum/2087578696

find a happy medium

desktopmobile

http://www.flickr.com/photos/29301264@N06/3844309716 http://www.flickr.com/photos/29301264@N06/3844309716

portable web

but I think we need to go further...

http://www.flickr.com/photos/basheertome/5557362895

http://jonbox.wordpress.com/2010/05/27/what-is-au2h-and-why-i-cared/

No matter how cool your interface is, it would be nice if there were less of it. - Alan Cooper“

...on smaller screens, content naturally ends up front and centre

http://www.flickr.com/photos/lindaaslund/3296943915

include definition(s)

illustration(s) requireddefine variations(s)

contextually relevant

a book turtle

design the content first...so we need to actually

http://www.flickr.com/photos/lindaaslund/3296943915

a book turtle

include definition(s)

illustration(s) required

define variations(s)

contextually relevant

and responsive content...used to create incredibly rich

semantic structures can be

yet we mostly apply this richness to the interface...

we currently build web sites...this is due in part to the way

put your content here...

essentially Word in a browser...?

http://www.flickr.com/photos/lisasanderson/3414118999/

(often all-purpose) data containers...most sites are built as giant

services knowledge base

corporate infolocation finder

http://www.flickr.com/photos/lisasanderson/3414118999/

news

productsutilities

accommodate different data structures ...with different areas to

if you have big data...this makes sense

http://www.flickr.com/photos/dalbera/3151369718

generated data...or primarily user

cover

name

stock

cost

publisher, ISBN, # pages

rating

structured data...or inherently

need to produce content like this...but can be pretty painful if you

or this...

...and especially this!

http://www.nytimes.com/interactive/2007/10/01/science/20071002_ARCTIC_GRAPHIC.html

CHAPTER I. Down the Rabbit-Hole

Alice was beginning to get very tired of sitting by her sister on the bank, and of having nothing to do: once or twice she had peeped into the book her sister was reading, but it had no pictures or conversations in it, 'and what is the use of a book,' thought Alice 'without pictures or conversation?'

So she was considering in her own mind (as well as she could, for the hot day made her feel very sleepy and stupid), whether the pleasure of making a daisy-chain would be worth the trouble of getting up and picking the daisies, when suddenly a White Rabbit with pink eyes ran close by her.

There was nothing so VERY remarkable in that; nor did Alice think it so VERY much out of the way to hear the Rabbit say to itself, 'Oh dear! Oh dear! I shall be late!' (when she thought it over afterwards, it occurred to her that she ought to have wondered at this, but at the time it all seemed quite natural); but when the Rabbit actually TOOK A WATCH OUT OF ITS WAISTCOAT-POCKET, and looked at it, and then hurried on, Alice started to her feet, for it flashed across her mind that she had never before seen a rabbit with either a waistcoat-pocket, or a watch to take out of it, and burning with curiosity, she ran across the field after it, and fortunately was just in time to see it pop down a large rabbit-hole under the hedge.

In another moment down went Alice after it, never once considering how in the world she was to get out again.

The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping herself before she found herself falling down a very deep well.

Either the well was very deep, or she fell very slowly, for she had plenty of time as she went down to look about her and to wonder what was going to happen next. First, she tried to look down and make out what she was coming to, but it was too dark to see anything; then she looked at the sides of the well, and noticed that they were filled with cupboards and book-shelves; here and there she saw maps and pictures hung upon pegs. She took down a jar from one of the shelves as she passed; it was labelled 'ORANGE MARMALADE', but to her great disappointment it was empty: she did not like to drop the jar for fear of killing somebody, so managed to put it into one of the cupboards as she fell past it.

'Well!' thought Alice to herself, 'after such a fall as this, I shall think nothing of tumbling down stairs! How brave they'll all think me at home! Why, I wouldn't say anything about it, even if I fell off the top of the house!' (Which was very likely true.)

Down, down, down. Would the fall NEVER come to an end! 'I wonder how many miles I've fallen by this time?' she said aloud. 'I must be getting somewhere near the centre of the earth. Let me see: that would be four thousand miles down, I think--' (for, you see, Alice had learnt several things of this sort in her lessons in the schoolroom, and though this was not a VERY good opportunity for showing off her knowledge, as there was no one to listen to her, still it was good practice to say it over) '--yes, that's about the right distance--but then I wonder what Latitude or Longitude I've got to?' (Alice had no idea what Latitude was, or Longitude either, but thought they were nice grand words to say.)

Presently she began again. 'I wonder if I shall fall right THROUGH the earth! How funny it'll seem to come out among the people that walk with their heads downward! The Antipathies, I think--' (she was rather glad there WAS no one listening, this time, as it didn't sound at all the right word) '--but I shall have to ask them what the name of the country is, you know. Please, Ma'am, is this New Zealand or Australia?' (and she tried to curtsey as she spoke--fancy CURTSEYING as you're falling through the air! Do you think you could manage it?) 'And what an ignorant little girl she'll think me for asking! No, it'll never do to ask: perhaps I shall see it written up somewhere.'

Down, down, down. There was nothing else to do, so Alice soon began talking again. 'Dinah'll miss me very much to-night, I should think!' (Dinah was the cat.) 'I hope they'll remember her saucer of milk at tea-time. Dinah my dear! I wish you were down here with me! There are no mice in the air, I'm afraid, but you might catch a bat, and that's very like a mouse, you know. But do cats eat bats, I wonder?' And here Alice began to get rather sleepy, and went on saying to herself, in a dreamy sort of way, 'Do cats eat bats? Do cats eat bats?' and sometimes, 'Do bats eat cats?' for, you see, as she couldn't answer either question, it didn't much matter which way she put it. She felt that she was dozing off, and had just begun to dream that she was walking hand in hand with Dinah, and saying to her very earnestly, 'Now, Dinah, tell me the truth: did you ever eat a bat?' when suddenly, thump! thump! down she came upon a heap of sticks and dry leaves, and the fall was over.

Alice was not a bit hurt, and she jumped up on to her feet in a moment: she looked up, but it was all dark overhead; before her was another long passage, and the White Rabbit was still in sight, hurrying down it. There was not a moment to be lost: away went Alice like the wind, and was just in time to hear it say, as it turned a corner, 'Oh my ears and whiskers, how late it's getting!' She was close behind it when she turned the corner, but the Rabbit was no longer to be seen: she found herself in a long, low hall, which was lit up by a row of lamps hanging from the roof.

There were doors all round the hall, but they were all locked; and when Alice had been all the way down one side and up the other, trying every door, she walked sadly down the middle, wondering how she was ever to get out again.

Suddenly she came upon a little three-legged table, all made of solid glass; there was nothing on it except a tiny golden key, and Alice's first thought was that it might belong to one of the doors of the hall; but, alas! either the locks were too large, or the key was too small, but at any rate it would not open any of them. However, on the second time round, she came upon a low curtain she had not noticed before, and behind it was a little door about fifteen inches high: she tried the little golden key in the lock, and to her great delight it fitted!

Alice opened the door and found that it led into a small passage, not much larger than a rat-hole: she knelt down and looked along the passage into the loveliest garden you ever saw. How she longed to get out of that dark hall, and wander about among those beds of bright flowers and those cool fountains, but she could not even get her head through the doorway; 'and even if my head would go through,' thought poor Alice, 'it would be of very little use without my shoulders. Oh, how I wish I could shut up like a telescope! I think I could, if I only know how to begin.' For, you see, so many out-of-the-way things had happened lately, that Alice had begun to think that very few things indeed were really impossible.

http://www.gutenberg.org/cache/epub/11/pg11.txt

unstructured or ‘formless’ content...manage them) accommodate only

most sites (and the CMS’s that

CHAPTER I. Down the Rabbit-Hole

Alice was beginning to get very tired of sitting by her sister on the bank, and of having nothing to do: once or twice she had peeped into the book her sister was reading, but it had no pictures or conversations in it, 'and what is the use of a book,' thought Alice 'without pictures or conversation?'

So she was considering in her own mind (as well as she could, for the hot day made her feel very sleepy and stupid), whether the pleasure of making a daisy-chain would be worth the trouble of getting up and picking the daisies, when suddenly a White Rabbit with pink eyes ran close by her.

There was nothing so VERY remarkable in that; nor did Alice think it so VERY much out of the way to hear the Rabbit say to itself, 'Oh dear! Oh dear! I shall be late!' (when she thought it over afterwards, it occurred to her that she ought to have wondered at this, but at the time it all seemed quite natural); but when the Rabbit actually TOOK A WATCH OUT OF ITS WAISTCOAT-POCKET, and looked at it, and then hurried on, Alice started to her feet, for it flashed across her mind that she had never before seen a rabbit with either a waistcoat-pocket, or a watch to take out of it, and burning with curiosity, she ran across the field after it, and fortunately was just in time to see it pop down a large rabbit-hole under the hedge.

In another moment down went Alice after it, never once considering how in the world she was to get out again.

The rabbit-hole went straight on like a tunnel for some way, and then dipped suddenly down, so suddenly that Alice had not a moment to think about stopping herself before she found herself falling down a very deep well.

Either the well was very deep, or she fell very slowly, for she had plenty of time as she went down to look about her and to wonder what was going to happen next. First, she tried to look down and make out what she was coming to, but it was too dark to see anything; then she looked at the sides of the well, and noticed that they were filled with cupboards and book-shelves; here and there she saw maps and pictures hung upon pegs. She took down a jar from one of the shelves as she passed; it was labelled 'ORANGE MARMALADE', but to her great disappointment it was empty: she did not like to drop the jar for fear of killing somebody, so managed to put it into one of the cupboards as she fell past it.

'Well!' thought Alice to herself, 'after such a fall as this, I shall think nothing of tumbling down stairs! How brave they'll all think me at home! Why, I wouldn't say anything about it, even if I fell off the top of the house!' (Which was very likely true.)

Down, down, down. Would the fall NEVER come to an end! 'I wonder how many miles I've fallen by this time?' she said aloud. 'I must be getting somewhere near the centre of the earth. Let me see: that would be four thousand miles down, I think--' (for, you see, Alice had learnt several things of this sort in her lessons in the schoolroom, and though this was not a VERY good opportunity for showing off her knowledge, as there was no one to listen to her, still it was good practice to say it over) '--yes, that's about the right distance--but then I wonder what Latitude or Longitude I've got to?' (Alice had no idea what Latitude was, or Longitude either, but thought they were nice grand words to say.)

Presently she began again. 'I wonder if I shall fall right THROUGH the earth! How funny it'll seem to come out among the people that walk with their heads downward! The Antipathies, I think--' (she was rather glad there WAS no one listening, this time, as it didn't sound at all the right word) '--but I shall have to ask them what the name of the country is, you know. Please, Ma'am, is this New Zealand or Australia?' (and she tried to curtsey as she spoke--fancy CURTSEYING as you're falling through the air! Do you think you could manage it?) 'And what an ignorant little girl she'll think me for asking! No, it'll never do to ask: perhaps I shall see it written up somewhere.'

Down, down, down. There was nothing else to do, so Alice soon began talking again. 'Dinah'll miss me very much to-night, I should think!' (Dinah was the cat.) 'I hope they'll remember her saucer of milk at tea-time. Dinah my dear! I wish you were down here with me! There are no mice in the air, I'm afraid, but you might catch a bat, and that's very like a mouse, you know. But do cats eat bats, I wonder?' And here Alice began to get rather sleepy, and went on saying to herself, in a dreamy sort of way, 'Do cats eat bats? Do cats eat bats?' and sometimes, 'Do bats eat cats?' for, you see, as she couldn't answer either question, it didn't much matter which way she put it. She felt that she was dozing off, and had just begun to dream that she was walking hand in hand with Dinah, and saying to her very earnestly, 'Now, Dinah, tell me the truth: did you ever eat a bat?' when suddenly, thump! thump! down she came upon a heap of sticks and dry leaves, and the fall was over.

Alice was not a bit hurt, and she jumped up on to her feet in a moment: she looked up, but it was all dark overhead; before her was another long passage, and the White Rabbit was still in sight, hurrying down it. There was not a moment to be lost: away went Alice like the wind, and was just in time to hear it say, as it turned a corner, 'Oh my ears and whiskers, how late it's getting!' She was close behind it when she turned the corner, but the Rabbit was no longer to be seen: she found herself in a long, low hall, which was lit up by a row of lamps hanging from the roof.

There were doors all round the hall, but they were all locked; and when Alice had been all the way down one side and up the other, trying every door, she walked sadly down the middle, wondering how she was ever to get out again.

Suddenly she came upon a little three-legged table, all made of solid glass; there was nothing on it except a tiny golden key, and Alice's first thought was that it might belong to one of the doors of the hall; but, alas! either the locks were too large, or the key was too small, but at any rate it would not open any of them. However, on the second time round, she came upon a low curtain she had not noticed before, and behind it was a little door about fifteen inches high: she tried the little golden key in the lock, and to her great delight it fitted!

Alice opened the door and found that it led into a small passage, not much larger than a rat-hole: she knelt down and looked along the passage into the loveliest garden you ever saw. How she longed to get out of that dark hall, and wander about among those beds of bright flowers and those cool fountains, but she could not even get her head through the doorway; 'and even if my head would go through,' thought poor Alice, 'it would be of very little use without my shoulders. Oh, how I wish I could shut up like a telescope! I think I could, if I only know how to begin.' For, you see, so many out-of-the-way things had happened lately, that Alice had begun to think that very few things indeed were really impossible.

http://www.gutenberg.org/cache/epub/11/pg11.txt

or ‘adapting’

illustration?

http://www.flickr.com/photos/dannyboymalinga/4512002570

content rather difficult...which makes selecting & filtering

http://www.flickr.com/photos/arrighi/4922317676

http://www.flickr.com/photos/49024304@N00/2435212284

include definition(s)

illustration(s) required

define variations(s)

contextually relevant

so although the web site layout may be responsive...

desktop

mobile

tablet

only barely so...the content itself is often

designed more like an app?what if content was

http://www.flickr.com/photos/angryjuliemonday/5087995342

logic

data

renderings

http://www.nytimes.com/interactive/2010/05/01/us/20100501-oil-spill-tracker.html

http://www.visualnews.com/interactive_infographic/Korea_interactive_main/

http://www.apple.com/ipad/smart-cover/

http://www.apple.com/ipad/smart-cover/http://www.focus.com/images/view/11905/

and what if?

http://www.flickr.com/photos/wwarby/5106781173

Idea 4: Build distributed experiences

http://www.flickr.com/photos/mikebaird/3898801499

no longer meet our needs...maybe these

http://www.flickr.com/photos/56705607@N00/3555678336

would do just fine...

perhaps a couple of these

web sitenews

blogs

thought leadership

support

PR

evangelism

press

our communications...we’ve already decoupled

web site

support

PR

our product marketing...

news

blogs

thought leadership evangelism

press

product

web site

support

PR

our human resources...

news

blogs

thought leadership evangelism

press

product

support

PR

news

blogs

thought leadership evangelism

press

product

brand message...united by a

brand

products

PR

HR

media

services

support

news

http://www.flickr.com/photos/7802947@N02/5179679136

touchpoints, utilities & conversations...think of it as an ecosystem of

media

apps

search

ads we see examples of this already

books

music

cloud

marketplace

not just a site, but an ecosystem

enabling the freedom to experiment

books

music

marketplace

apps

most logical platform...

for now

own hardware optimised user

experience

opportunistic?

hmm....

highly optimised core product

cloud

web/mobile web

(1000s of devices)

news

entertainment

commercialarm

#agship app

experimental?

core audience merchandise

brands

(desktop) web

world service

SMS

WAP

BBC Learning

and create the best experience for each audience

#agship iOS app

English and life skills for emerging economies

XHTML MP

voice

http://www.flickr.com/photos/tijanav/4885088185

http://simonmainwaring.com/brands/the-death-of-corporate-websites-top-10-ways-they-will-change/

[In the future] brands will no longer be placesyou visit, but people you meet along the road.

– Simon Mainwaring

thank you

hello@yiibu.com