truehealthfitnesspowerpointpresentation 13223551370953 phpapp01 111126185348 phpapp01
TRANSCRIPT
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True Health Fitness Center
Marketing Plan
Team 4
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Introduction
Mission Statement: Provide exceptional healthy living options for a full range of maturity
levels at competitive prices
!oals:
Provide effect training opportunities
"educe the progression of o#esity
True Health Fitness Center
Marketing PlanTeam #4
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True Health Fitness Center
Marketing Plan
Marketing Objectives
Team #4
Target local #usinesses $d-ust the marketing strategies and also target larger corporations
.ncrease annual sales #y /01
.ncrease saturation of market 2uarterly
Continue to strengthen True Health3s image as TH, premier
provider of ellness programs and personal fitness
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True Health Fitness Center
Marketing Plan
Market Segentation
Team #4
Strategic Alliances!
Corporate 5ellness:
6usiness ill ant to reduce health care costs 7 a#senteeism andincrease performance8 morale and production
6egin ith successful companies ith good reputation Move to all companies
.ndividuals:
Men 7 omen$ll ages 7 races
.nterest to improve health8 #uild muscle8eight&inches
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Target Market Strategy
Find a niche ith individual needs
9ffer different and #road programs
Create a more social 7 fun
atmosphere
9ffer excellent service and safety
True Health Fitness Center
Marketing PlanTeam #4
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True Health Fitness Center
Marketing Plan
Marketing Mi"! Product
Team #4
Tangi#les
*5eights&fitnesse2uipment
*Tanning #eds*Martial$rts&aero#ics
.ntangi#les
*,xerciseclasses
*Massagetherapy
*Child care
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True Health Fitness Center
Marketing Plan
True Health Fitness Center! #i$e Cycle
Team #4
.ntroductoryStage
!rothStage
MaturityStage
+ecline
Stage* Curiosity #rings in
customers
* eness factor#uilds #usiness
2uickly
* (oyalcustomersemerge as
nenessears off
* 6usinessfi))les in
poorercommunitiesduring eakeconomies
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True Health Fitness Center
Marketing Plan
%istribution
Team #4
&"tension o$ Strategic Alliances !
Physician 9ffices:$dvance speciali)ed fitness patient program Physician minute clinic or vaccination services
Corporate Programs: +evelop healthy living 7 fitness programs .n;house Corporate marketing endorsement
Community "ecreational Programs: Provide trainer services Free endorsement of fitness center
,ducational $thletic Programs: +evelop sports focused fitness programs +iscounted mem#ership fees for students
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True Health Fitness Center
Marketing Plan
%istribution
Team #4
.nventory control is a critical process ithin the service industry toconfirm ade2uate la#or supply utili)ation
Time study to measureassigned orkforce vs
customer flo
9n;line mem#ership 7 apptscheduling
Semi;annual utility costanalysis to measure peakpoints
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True Health Fitness Center
Marketing Plan
Prootion
Team #4
$dvertising Types* Flyers&mailers
* espapers
Pu#lic "elations
* (et us help make ahealthier8 happier you
Sales Promotion* +iscount aero#ics class
hen you #ring a friend
Personal Selling* 6usiness to 6usiness
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True Health Fitness Center
Marketing Plan
Pricing
Team #4
Tanning (otions ;
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True Health Fitness Center
Marketing Plan
Pricing
Team #4
Monthly Mem#ership ;
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True Health Fitness Center
Marketing Plan
Pricing
Team #4
Childcare Center ; FreeT;shirts ;
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I'leentation
Hire True Health Consultants
,sta#lish Corporate 5ellness Contracting
Dtili)e Strong +iverse Promotional Mix
Focus 9n Meeting Marketing 9#-ectives
True Health Fitness Center
Marketing PlanTeam #4
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&valuation
Customer Satisfaction Surveys
$udit "esults
!oal $ccomplishments orFailures
Market "esearch
True Health Fitness Center
Marketing PlanTeam #4
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Control
Monthly and Euarterly Status "eports Market Saturation
"evenue Forecasting
+epartmental Sales Totals Proactive $pproach to Management
Forecasting Tools and Pro-ections
Consistent and Continuous .nternal $uditing
early and Euarterly !oals
True Health Fitness Center
Marketing PlanTeam #4