going mobile (2010) by yiibu
DESCRIPTION
A selection of general thoughts on the 2010 mobile landscape by yiibu - prepared for TRC Media Cross Creative workshop in Glasgow, UK on 18/09/2010.TRANSCRIPT
Going Mobile a selection of thoughts on the 2010 mobile landscape from yiibu
http://www.flickr.com/photos/ralphunden/2981403903
mobile is different...
http://www.flickr.com/photos/fuzzcat/22019163
full-sized keyboard
comfy chair
focused user
work surface
environment
privacy
unlimited data
reliable power source
reliable network
different constraints...
varied input methods
limited baery life
inconsistent networks
limited display +memory
varied form factors
limited CPU
varied environments varied privacy
http://www.flickr.com/photos/whiteafrican/2736565604
varied environments varied privacy
a private device in an often public context
and contexts
http://www.flickr.com/photos/whiteafrican/2736565604
expect distractions
http://www.flickr.com/photos/agharass/4818032706
“Life is what happens to you while you're busy making other plans.” – John Lennon
lots of diversity
and a little jargon
a few “walled gardens”
http://www.flickr.com/photos/hawksanddoves/325231714/
where operators once ruled...
http://www.flickr.com/photos/pagedooley/4313864280
via private networks
a
b
switching centre
receiver
caller
c
d
base-station
transcoding, bandwidth limitations, service blocking and no packet neutrality
and exclusive decks
http://www.flickr.com/photos/heliotrop3/3913546727
exclusive real estate
then something happened...
http://www.flickr.com/photos/pagedooley/4313864280
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
a little history
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2001
voice + textstylus
monochrome
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2003
the ‘smartphone’
colour display
the ‘navi-pad’
camera
memory cards
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Released: 1984CPU: 8 MHzRAM: 128k (512k max)Storage: 400k (3.5” floppy)Display: 22.9 cm MonochromeDimensions: 34.5 x 24.4 x 27.7 cmWeight: 7.5 kgs
Released: 2003CPU: 104 MHz
RAM: 6 MBStorage: 32 MB MMC Card
Display: 5.3 cm Thousands of coloursDimensions: 10.9 x 5.8 x 2.4 cm
Weight: 122 g
2003considered
portable in 1984fits in your pocket
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
20063G + WiFi
GPS
full web browser
sensors
video
music
complexitybill
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2007
touch & gestures
simplicity
full web browser
hard drive
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2007
Released: 1998CPU: 233 MHzRAM: 32 MB (512 MB max)Storage: 4 GB (+ optical drive)Display: 38.1 cm Millions of coloursDimensions: 40.1 x 38.6 x 44.7 cmWeight: 17.3 kgs
Released: 2007CPU: 412 MHzRAM: 128 MB
Storage: 4 GB (8 GB max)Display: 8.9 cm Millions of colours
Dimensions: 11.4 x 6.1 x 1.2 cmWeight: 135 g
again, it was ‘portable’...?
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2008
the “App Store” cometh...
“NetBooks” were also hot...
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2010
the rise of Android...
the dawn of tablets...
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2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
2010and this number...
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is *roughly the number of people living here...
*2009 estimates put the population around 6.79 billion inhabitants...
some specifics...
number of internet connections in the world1,802,330,457
26% of the world’s population at the beginning of 2010 – http://www.internetworldstats.com
number of people with mobile devices4,600,000,000
68% of the population at the beginning of 2010 – U.N. Telecommunications Agency, http://www.itu.int
number of mobile subscriptions5,000,000,000
number of unique users3,400,000,000
or roughly 1/2 the population of the planet
and the devices...
camera
touchwifi
3G
gestures
navigation
music
videointernet
apps
voice
messaging
hi-res colour display
bluetooth
full web browser
feature convergence
an almost blank canvas...
camera
touchwifi
3G
gestures
navigation
music
videointernet
apps
voice
messaging
hi-res colour display
bluetooth
full web browser
with a buon or two!
a big screen...
on a plethora of platforms...
19%
2%2%2%3%
3%
3%
3%
9% 20%
34%
NokiaSamsungLGRIMSony EricssonMotorolaAppleHTCZTEG’FiveOthers
Nokia
SamsungLG
Other
Worldwide Mobile Device Sales to End Users in 2Q10 (Thousands of Units, total: 324,556.8)http://www.gartner.com/it/page.jsp?id=1421013
made by many OEMS...
Samsung Apps
Blackberry AppWorld
Sony Ericsson PlayNow
Motorola Shop4AppsLG Application Store
Windows Marketplace for Mobile
Vodafone Apps
O2 Litmus
Orange Application Shop
PocketGear
GetJar
Dell Mobile Appstore
with countless routes to market...
"The future is already here – it’s just not evenly distributed."
– William Gibson
http://www.flickr.com/photos/kiwanja/3169447879
San Francisco
the most popular device today in...
San Francisco
the most popular device today in...
growing fast...
London
the most popular device today in...
London
the most popular device today in...
fashionable
functional
*Nokia and Samsung also very popular...
Dar es Salaam
the most popular device today in...
Dar es Salaam
the most popular device today in...
yes, they do still sell these ...even in London!
Jakarta
the most popular device today in...
Jakarta
the most popular device today in...
2003?
youth market
The most popular device doesn’t necessarily have the largest user base.
it depends...
as for demographics...
http://www.flickr.com/photos/pss/4830803189
it’s for serious business...
http://www.flickr.com/photos/slava/2906747450
and, fab @ txting!
...useful, but be skeptical.
connecting with our audience
http://www.flickr.com/photos/jamescridland/613445810
a
there’s Waldo
via App StoresSamsung Apps
Blackberry AppWorld
Sony Ericsson PlayNow Motorola Shop4Apps
LG Application Store
Windows Marketplace for Mobile
Vodafone Apps
O2 Litmus
Orange Application Shop
PocketGear
GetJar
Dell Mobile Appstore
just different decks...
http://www.flickr.com/photos/heliotrop3/3913546727
more exclusive real estate...
with the same stuff...
...with the same stuff.http://www.flickr.com/photos/28705377@N04/4142872268
your app here
and little discoverability...
the web...
getting things done on the iphone
call to action
persuasion
trust
emotion
what’s popular
http://www.flickr.com/photos/lusosash/4153620043
http://www.flickr.com/photos/24258698@N04/2302563062
text messaging
entertainment for the masses
mobile web site
social networking
via apps, mobile web and SMS
casual games
http://site.layar.com/company/blog/make-your-own-layar-screen-shot-with-the-dreamcatcher/
technology specific
http://www.flickr.com/photos/24258698@N04/2302563062
brand awareness & marketing
the “pass-back”
publishing + ebooks
moment
the long-tail...
apps for “real people”...
http://www.flickr.com/photos/dnorman/4007986587
joinerflorist
chefteacher
social worker
people
http://www.flickr.com/photos/gribanov/3203725133
most people don’t wake up in the morning and say...
http://www.flickr.com/photos/ralphunden/2981403903
http://www.flickr.com/photos/ralphunden/2981403903
but they might wake up and say...
photo opportunity
http://www.flickr.com/photos/dichohecho/4275447303
information/data & task completion
http://www.flickr.com/photos/joeshlabotnik/1767685092
knowledge & self-improvement
http://www.flickr.com/photos/aidanmorgan/3709199304/
boredom
a “pass-back”
http://www.flickr.com/photos/alancleaver/2581218229
stress & fatigue
http://www.pocketgamer.co.uk/r/iPhone/MouthOff/feature.asp?c=12609
social identity & persona
http://www.flickr.com/photos/qole2/2562647441/
personalisation & lifestyle
“geek chic”
ooh, Linux...
http://www.flickr.com/photos/rolandslakis/99196316
social interaction & play
http://www.flickr.com/photos/mshades/2370462197
safety, control & independence
http://www.flickr.com/photos/8bitjoystick/3245697454
play
how do we do it?
http://www.flickr.com/photos/marcoarment/2035853550
http://www.flickr.com/photos/yandle/3857072335
do research
iterate quickly
http://www.flickr.com/photos/rosenfeldmedia/3978119393
iterate quickly
http://www.flickr.com/photos/mellis/304872324
get something on a device
http://www.flickr.com/photos/rosenfeldmedia/3978126471
test ideas often
http://www.flickr.com/photos/hendry/3053419265
fail early
http://www.flickr.com/photos/generated/3313311558
don’t be afraid to use the bin
http://www.flickr.com/photos/joelanman/367425390
focus on content
http://www.flickr.com/photos/certified_su/2667673050
view limitations as opportunities
don’t forget the user
http://www.flickr.com/photos/ralphunden/2981403903
go for the ‘long-wow’...
that’s as much as he smiles...
http://www.flickr.com/photos/brownwren/3652695983/
delight?
http://www.flickr.com/photos/pagedooley/4534699748
design for diversity
http://www.flickr.com/photos/rebcal/4017674504
design for interruptions
http://www.flickr.com/photos/akashkurdekar/2959140399
design for personal time
http://www.flickr.com/photos/goincase/4647893507
design for health, learning & quality of life
"How do we design to be sometimes off in a world that is itself always on?"
http://www.flickr.com/photos/featheredtar/3081108482
– Marko Ahtisaari, Director of Design Strategy, Nokia
"To be able to fill leisure intelligently is the last product of civilisation..."
– Bertrand Russell, Conquest of Happiness (1930)
http://www.flickr.com/photos/sergemelki/349313011
