better business by using data - tomi mester presents @swedish growth hackers meetup
TRANSCRIPT
“Your technician's job is to find glitches, so he sees glitches.
Your job is to find the enemy, so you see the enemy.
Locals believe in spirits, so they see spirits.
Everyone is biased in one way or another. So, my answer to you right now is that we lack data to support any theory.”
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#registrations
“Your SEO guy’s job is to get more organic traffic, so he thinks it’s the better ranking.
The product team’s job is to do better product, so they think it’s the new feature. Market researchers are looking for changes
on the market, so they see seasonality.
Everyone is biased in one way or another. So, my answer to you right now is that we
lack data to support any theory.”
quantitative methods
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qualitative methods
•A/B testing •funnel analysis •cohort analysis •segmenting •click maps •etc…
•UX testing •user interviews •5 second testing •surveys •first click tests •etc…
Qualitative Research
Quantitative Research
Brainstorming session
Qualitative Tests
Qualitative Testing
A/B Testing
Implementing
twitter: @data36_com
Qualitative Research
Quantitative Research
Brainstorming session
Qualitative Tests
Qualitative Testing
twitter: @data36_com
Qualitative Research
Quantitative Research
Brainstorming session
Qualitative Tests
Qualitative Testing
A/B Testing
twitter: @data36_com
Qualitative Research
Quantitative Research
Brainstorming session
Qualitative Tests
Qualitative Testing
A/B Testing
Implementing
twitter: @data36_com
Qualitative Research
Quantitative Research
Brainstorming session
Qualitative Tests
Qualitative Testing
A/B Testing
Implementing
twitter: @data36_com
Data ConferenceTarget: 100 attendees
1. What topic? 2. Which channel? 3. What key messages? 4. What design?
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Qualitative Research
Quantitative Research
Brainstorming session
Qualitative Tests
Qualitative Testing
A/B Testing
Implementing
twitter: @data36_com
SurveysWhat data topics are you interested in?
Data Collection & Cleaning the Data
How to analyze the data?
How to communicate the data?
How to use data tools - Smart tools
How to use data tools - Data languages
How to use data tools - big data stuff
0 22.5 45 67.5 90twitter: @data36_com
Qualitative Research
Quantitative Research
Brainstorming session
Qualitative Tests
Qualitative Testing
twitter: @data36_com
Business + Data Conference Business + Data Conference
Business + Data ConferenceBusiness + Data Conference
B-DATA2 KONFERENCIA
Five Second Testing
Qualitative Research
Quantitative Research
Brainstorming session
Qualitative Tests
Qualitative Testing
A/B Testing
twitter: @data36_com
A) Prezi, Emarsys, Ustream, Telenor and more…
B) Data-driven businesses. Real life case studies…
C) Business + Data Conference — how to use data…
D) Big Data, Data Science, Data-driven methods…
Headline A/B Testing
twitter: @data36_com
Qualitative Research
Quantitative Research
Brainstorming session
Qualitative Tests
Qualitative Testing
A/B Testing
Implementing
twitter: @data36_com
Qualitative Research
Quantitative Research
Brainstorming session
Qualitative Tests
Qualitative Testing
A/B Testing
Implementing
twitter: @data36_com
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Tomi Mester data analyst @iZettle
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