best practices on linkedin for small and medium size businesses in mena -- connectin dubai 2015
TRANSCRIPT
Abbé Felters
HR & Admin Manager
Action Impact
Premila Braganza
Head of HR
dmg events Middle East
& Asia
Driving a Successful Talent Strategy
with LinkedIn as a Small and
Midsized Company
① Stopped using recruitment agents
with immediate effect
② Get all employees connected to the
right company page to maximize
your Employer Branding
③ Get your JD’s up to date and look
at keywords
What did we do first?
You have the power… create a system which works alongside your internal process and make your life
simple and logical if you are like me!
Then we created our own
workflow process
And allocated Hiring
Managers
Shortlist Job Post Hiring
Manager
Head of departments
Interview
process HR
dmg events Middle East & Asia is an international exhibition and publishing
company.
Who we are & What we do
global energy construction hospitality interior industries coatings digital marketing
Why LinkedIn?
To engage with
our talent
community
Promote our
employer
brand
Help us with
talent
acquisition
Reduce our
recruitment
costs
A set of attributes, often intangible
• that makes a business distinctive,
• promises a particular kind of employment
experience, and
• appeals to those people who will thrive and
perform best in its culture.
What is an Employer Brand?
3,724 4,291
4,878
5,758 5,923 6,084
6,767 7,379
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Total Followers
234
587 587
880
185 181
683 612
-
100
200
300
400
500
600
700
800
900
1,000
New Followers
Talent Acquisition
Direct 15% Dubizzle
10%
LinkedIn 8%
Referrals 38%
Agency 23%
Ex-employee
6%
Oct 13 – Sept 14
Direct 25%
Dubizzle 3%
LinkedIn 14%
Referrals 16%
Agency 28%
Ex-employee
14%
Oct 14 – To Date
Direct 17% Dubizzle
7%
LinkedIn 2%
Referrals 50%
Agency 24%
Oct 12 – Sept 13
Best Practices
for Job Posts
Promote
your talent
brand
Use a
standard job
title Be
specific
Write creative
job
descriptions
2 Easy Tips to Implement
• Make the best of your captive
audience during induction
• Harness the power of numbers
Great things in business are never done by one person.
They’re done by a team of people.
- Steve Jobs
Small Business
Recruiting & Hiring:
The Ultimate LinkedIn Guide