earth hour | connectin singapore 2014
TRANSCRIPT
Get the right people.
Build an environment that brings the most out of them...
And you can change the world
Possibility: To utilise the power of people and brands to
create incredible outcomes for our world
© Andy Ridley
COUNTRIES 162
BRAZIL RUSSIA INDIA INDONESIA CHINA SOUTH KOREA
AD REACH / IMPRESSION
2.8+ BILLION*
DIGITAL INTERACTIONS / ENGAGEMENT ON THE NIGHT
18.9MILLION*
TRACKED DIGITAL FOOTPRINT
345MILLION*
Over 7000 cities
Twitter Statistics for @earthhour during
final week of campaign
• 182 million impressions
• 36,380 retweets
• 14,850 new followers
• 26,080 mentions of
@earthhour
‘Happy
Earth Hour’
Trending
Worldwide
© Robert Swan / Leaders for Business
“The greatest threat to our planet is the belief that someone else will save it.”
– Robert Swan, explorer