best practices for mobile seo by michael martin
DESCRIPTION
Smx West 2014 Session #Smx #21C - Best Practices For Mobile Seopresentation Best Practices For Mobile Seo By Michael Martin @Mobile__Martin Of CovarioTRANSCRIPT
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/ COVARIO
By: Michael Martin PMP, Senior SEO Manager
BEST PRACTICES FOR MOBILE SEOSMX WEST 2014
@mobile__martin (2 underscores) @covario
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GOOGLE’S MISSION HAS EVOLVED
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Organize the World’s Information
“Our goal is to put computing everywhere” Sundar Pincai, Google SVP, July 24th, 2013
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SEARCH BECOMING CONVERSATIONS
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“I imagined a future where a starship computer would be able to answer any question I might ask, instantly.”
Amit Singhal, Google Search SVP, August 8th, 2012
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GETTING INTO THE MOBILE SEARCH CONVERSATION
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LOAD TIME
“80-90% of the end user response time is spent on the frontend. Start there”
Steve Sounders, Head Performance Engineer at Google
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MOBILE SHOPPERS PREFER WEB OVER APPS
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Daily shoppers prefer mobile web over apps for conveniencePwC Global Total Retail Survey, February 2014
Mobile web for discovery and apps for retention@mobile__martin (2 underscores) @covario
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MOBILE KEYWORD INTENT FROM DATA
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Stock of product available nearby
Top X products/services
Reviews (especially locally/friends)
Videos and interactions with products
Click to call and locations@mobile__martin (2 underscores) @covario
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MOBILE SITE PRESTIGE – SO HOT RIGHT NOW
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MOBILE SEARCH BUSINESS CASE
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More than 1 out of every 3 searches is on a mobile device
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Average person shifts attention between a smartphone, tablet and laptop 21 TIMES AN HOUROMD – Optimum Media Direction, January 2014
CROSS DEVICE USAGE
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CROSS DEVICE / INTERNET OF THINGS SEO
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