best practices for gaining intelligence on your customers in kissmetrics - ecommerce
TRANSCRIPT
Best Practices for Gaining Intelligence on Your Customers in KISSmetrics - Ecommerce
Lars LofgrenGrowth Manager - August 2013
I’m going to show you...
How to understand your customers as much as possible without
needing to sink countless hours into analysis.
Number of completed orders1
Conversion rate Visitor -> Purchase2
Average revenue per user3
Revenue4
Newsletter signups5
Number of products added to cart6
Key metrics you should add for ecommerce
First ever referrer1
Product categories2
Search terms and campaigns 3
Business type, industry, or demographics
4
Key properties to segment revenue by:
Establish your own baseline1
Look for bottlenecks2
Test changes on entire funnel3
Quality in = quality out4
Best practices for funnels
Do a Lookup and Discovery Weekly
Once a week, review who your customers are, where they come
from, and answer critical questions.
Keeping an eye on a launch1
Making sure critical functions work2
Debugging data implementation3
Perfect for...
Monitor your data in the background.
Many of our customers set up a dedicated monitor for KISSmetrics
Live.
Build tiered segments1
Unlimited columns of your metrics2
Apply filters to each metric 3
Flexibility of MySQL queries without code
4
You can...
Do a Deep Dive monthly
Once a month, slice and dice your data to answer every question that
came up.
Daily = Quick Checkup1
Weekly = Lookup and Discovery2
Monthly = Deep Dive3
Show your Live tab on a monitor4
Action Steps to Become Data Driven
Q&A Time!Lars Lofgren
[email protected]@larslofgren