(we’ve sEEN) The Best Mobile Marketing ^ IN 2017 SO FAR

Mobile’s Had A Pretty Busy 2017 Thus Far.

The iPhone’s 10 Year Anniversary

Voice Activated Devices Take Off Location-Based Marketing Takes Center Stage

Android Pay

Rich Push’s Adoption Rates Increase

And There Were Some Apps DoingA Great Job With Mobile Marketing

Without Further Ado, Here They Are.

BEST MOBILE ONBOARDING (Updates!)

IHEART RADIO This is a ‘new features’ onboarding update where iHeart does a perfect job at highlighting app changes and how you can take advantage of them:

TIMEHOP Another great example of ‘new feature’ onboarding to ensure Timehop users know that things have changed:

Want to learn about app onboarding?

BEST IN-APP: ALERT

UnTAPPED

rewards user for spending time in-app (gamification)

clear way to exit in-app message

Want to learn about app gamification?

WAZE

Keeps users in the know about a helpful feature

that promotes app stickiness

SweetGreen

alerts users that they’ve reached a new rewards status level

and depicts the benefits

Wunderground

new feature that provides additional benefits to members

that’s personalized to them based off their

activities

BEST IN-APP: TRANSACTIONAL

SweetGreen

branding that matches the in-app experience

visual of how far off you are from next reward and status

level

Want to learn about app Loyalty rewards?

BEST IN-APP: Permissions

RedFin

matches RedFin branding clear ctas

FreePeople

clearly depicts value of opting in unique 2-in-1

permission request

BEST IN-APP: Rate me?

Venmo

the request feels very ‘Vemo-esque’ with the

use of emojis.

Best Push Notification: Reminder

STARBUCKS

Friendly ‘don’t miss out’ reminder with a

compelling offer

Best Push Notification: Transactional

UBER

good use of personalization (driver’s name) in rater request

Want to learn about personalized push notifications?

Best Push Notification: ALERT

Starbucks, RedFin, Free People

uses a great photo and compelling copy to entice

you to click-through

gives you full insights on a home for sale directly to

your home-screen

short & sweet message keeping users in the know

about savings

Best Geo Push

No-One because I didn’t receive any :( LEARN FROM THE BEST:

Best Push Notification - Re-Engagement

BUILD, AMAZON, MIC, & TRIPADVISOR

enticing topic that people have an

opinion on (bloody mary’s are the clear winner)

eye-catching rich push that also

takes advantage of emojis

BUILD, AMAZON, MIC, & TRIPADVISORtimely push that takes

advantage of a holiday and informs users of a

fun device feature

personalized push notification that is both

relevant and helpful

Best App Ads

banda complete walk-through of Band’s features and

value add

Wag, Jobr, Albertgreat visual that showcases app

features and perfect tagline.

quick and easy breakdown of what the app does and how it will

benefit you

Want to learn about instagram ads?

And that’s It So Far for 2017.

Will Your App Messaging Make My Best of 2017 List?

Want the latest and greatest mobile marketing best practices, industry trends, and data?

(and maybe a few gifs?)

( click me)