Mobile marketing trendsand developments in 2016

MOBILE APPS:

APP INDEXING AND DEEPLINKING PRACTICES WILL GROW AS APP OWNERS LOOK TO IMPROVE CONTENT DISCOVERABILITY AND ENGAGEMENT

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SOPHISTICATED PUSH MESSAGING STRATEGIES

WILL BECOME PARAMOUNT FOR MOBILE CUSTOMER

RETENTION

PUSH NOTIFICATIONS:

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MOBILE AD TARGETING:

GROWING FOCUS ON DATA-DRIVEN INVENTORY BUYS AND NATIVE CREATIVE

WILL IMPROVE AD EXPERIENCE AND EFFECTIVENESS

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MOBILE-CENTRIC PAID, OWNED AND EARNED SOCIAL MEDIA STRATEGIES WILL BECOME CENTRAL TO BRAND AND BUSINESS SUCCESS

MOBILE SOCIAL:

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VIDEO PRODUCTION FOR SMALL AND ALL SCREENS

WILL EXPAND AND EVOLVE INTO VERTICAL AND VIRTUAL FORMATS

MOBILE VIDEO:

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MOBILE PURCHASE: THE RISE IN MOBILE PAYMENT SYSTEMS AND WALLETS WILL FOCUS ATTENTION ON CLOSED-LOOP MOBILE MARKETING

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