belgacomtv au café numérique mars24
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Belgacom TV Au Café Numérique
Introduced by
Thierry BriersMarketing Manager Interactive
Services
and as guest stars
ChannelsBetween 70 & 90 in basic offer
up to extra 40 available in option
Exclusive ContentFootball “Jupiler Pro League”
Video On Demand (VOD)More than 700 movies in the catalogue
Channel’s programs on demandThousands of catch up, previews and
archives
High DefinitionMore and more channels & movies in HD
PVR features Record, “pause live TV” and “instant
rewind”
Interactive services ”Press the red button...”
Attractive pricing Simplified tariffs + irresitible Packs
Belgacom TV In the box office ?
Belgacom TV today ?
752.000 subscribers (e.o. Q 4 2009)• Representing around 1.800.000 viewers (2.4 indiv /HH)
• 250.000 new customers in 2009• started 5 years ago
with zero market share in a historically cable market.
87% of the Belgian population is “covered” & may potentially become a Belgacom TV customer.• 80 % with High Definition • 90 % with 2 streams
Episode of today.“Catch up & TV on
demand”
-The Offer-The Interface-The Context
-The Offer-The Interface-The Context
The Offer :
Already 23 channels offering
Catch up - Archive - Previews
On Belgacom TV
A la carte
Re-Play
Business models :
- Free: News (RTL TVI, RTBF, VTM,
VRT)
- Subscription based (SVOD):
RTL Selection € 5.95
VRT Net Gemist € 5.95
- Transaction based (VOD):
Per items € 0.50 - € 3.50
A la carte
Re-Play
-The Offer-The Interface-The Context
-The Offer-The Interface-The Context
Sub-category of Belgacom TV’s VOD proposition
Sub-category of Belgacom TV’s VOD proposition
Sub-category of Belgacom TV’s VOD proposition
Sub-category of Belgacom TV’s VOD proposition
Sub-category of Belgacom TV’s VOD proposition
Sub-category of Belgacom TV’s VOD proposition
Sub-category of Belgacom TV’s VOD proposition
Sub-category of Belgacom TV’s VOD proposition
Channel’s TV interfaces
- customizable design - direct access to the right
content- Platform independent- traffic is measurable
Nov ‘07
Apr ‘08
May ‘08
A la carte
June ‘08
A la carte
June ‘08
Apr ‘09
Apr ‘09
RE-PLAY
Aug ‘09
RE-PLAY
Aug ‘09
Aug ‘09
Sept ‘09
Sept ‘09
Sept ‘09
A la carte
Mar ‘10
-The Offer-The Interface-The Context
-The Offer-The Interface-The Context
Still need
“education & information” “Call-to-action”
TV is (still) a Pushed & linear experience ...
Conclusions
Catch up, previews and archives :Consumption is growing everyday
+Great service for the customers+Increase Audience loyalty+New revenues opportunity
- TV is not (yet) a pull media- Commercial value of VOD audience is not a standard (yet)
- Education, information and teasing are still necessary
Thank you
Thierry Briers
Belgacom TVInteractive Services
Contact me [email protected]
Call me :
+32 2 205 51 82
+ 32 477 25 85 85
Visit us :
www.belgacomtv.be