behaal meer conversie door omnichannel e-mailmarketing
TRANSCRIPT
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Behaal meer conversie door Omnichannel E-mailmarketing
Patrick van Wattum – Team Lead E-mailmarketing
Rotterdam, donderdag 15 oktober 2015
We maximize your e-commerce success We maximize your e-commerce success We maximize your e-commerce success We maximize your e-commerce successWe maximize your e-commerce success
Agenda
• Voorstellen• Waar ga je beginnen?• Stappenplan• Hoeveel draagt e-mailmarketing
bij?
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Voorstellen
Nominatie E-mail M|V 2014
Blogger bij:
Patrick van WattumTeam lead E-mailmarketin
ISM [email protected] 243 6011www.ism.nl@emarketeer84 | https://nl.linkedin.com/in/patrickvanwattum
Werkt voor o.a. Formido, Bent, Fatboy, Kixx, Duifhuizen, Xindao, Open32, Fietsenwinkel, Simon Lévelt, ExperienceTravel, Houtbrox, State of Art
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 1. Fundament
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 1. Responsive mailings
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 1. Integratie van je winkels / vestigingen
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 1. Uitschrijfpagina
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 1. Welkomstcampagne
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 1. Welkomstcampagne
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 1. Persoonlijk
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 1. E-mailadressen verzamelen
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 1. E-mailadressen verzamelen
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 1. E-mailadressen verzamelen
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 1. E-mailadressen verzamelen
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 2. Automatische campagnes
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 2: Achtergelaten winkelwagen campagne
Uitsluiten: - Online aankopen- Offline aankopen- Offline contact
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 2. Reactivatiecampagne
8,33% CR
Is hij in de winkels geweest?Niet mee gedaan met acties?
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 2: Verjaardagscampagne
7,40% CR
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 2. Cross/Upsell
0,92% CR 11% CTO
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 2. NPS e-mail
40% CTO
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 2. NPS na boeking / persoonlijk contact
37% CTR
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 2. Wat vindt u van deze e-mail?
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 2. Wat vindt u van deze e-mail?
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 2. Maak transactioneel leuk!
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 2. Ook na de levering (engagement)
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 2. Mailpressure
5 mails per dag, of gewoon 1?Maar welke mails dan?
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 3. Profielverrijking & gepersonaliseerde content
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 3. Profielverrijking
1,9% CTR
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 3. Profielverrijking
2,4% CTR71% van totale kliks
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 3.
Voorkeuren van de ontvanger:- Bestemming: Azië- Fase: Oriënteren
Content afkomstig van de website45-50% open
10% klik
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 3.
Voorkeuren van de ontvanger:Bestemming: DroomeilandenBestemming: MauritiusType: StrandvakantieFase: Interesse
Content afkomstig van de website
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Omni-channel personaliseren
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 3. 1. Categorie Truien &
Vesten
Klik: Truien & Vesten
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 3. Onsite behavior
Filter: M, 38
1. Categorie Truien & Vesten
2. Maat: M3. Maat: 38
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 3. Onsite behavior
Klik: Vest “Victoria” Black
1. Categorie Truien & Vesten
2. Maat: M3. Maat: 384. Kleur: Black /
Zwart5. Prijscategorie:
€100 - €1506. Product bekeken:
Vest Victoria
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 3. Onsite behavior
Inschrijven voor de nieuwsbrief
1. Categorie Truien & Vesten
2. Maat: M3. Maat: 384. Kleur: Black / Zwart5. Prijscategorie: €100 -
€1506. Product bekeken:
Vest Victoria
Profielgegevens worden weg-geschreven bij het e-mailadres
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 3. Onsite behavior
Shop wordt gepersonaliseerd
1. Categorie Truien & Vesten
2. Maat: M3. Maat: 384. Kleur: Black / Zwart5. Prijscategorie: €100
- €1506. Product bekeken:
Vest Victoria
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 3. Onsite behavior
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 3. Onsite behavior
Vaste elementen op de website
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 3. Onsite behavior
Liquid elementen op de website gebaseerd op klikgedrag
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Stap 4. E-mailmarketing 3.0
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Men registreert zich….
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Klikt in de e-mail….
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Maakt een conversie….
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Maakt een conversie….iedere actie of stap • krijgt men punten (achterkant)• krijgt men een status (voorkant)(dit draait naast je standaard loyaliteitsprogramma)
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
In de praktijk
Verstuurd: -1 punt
Open: +1 punt
Klik: +3 punten
Afmelden: -10 punten
Conversie: +20 punten
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Puntentelling
Gebruiker maakt account aan +20 punten
Gebruiker maakt conversie +100 punten
Gebruiker doet herhaalaankoop +125 punten
Gebruiker verlaat winkelwagen -10 punten
Subtotaal +235 punten
Gebruiker opent e-mail +1 punten
Gebruiker geef interesse door +20 punten
Gebruiker opent de e-mail 6 mnd niet -21 punten
Gebruiker klikt in de e-mail +3 punten
Subtotaal +3 punten
GOLD238 punten
Event uitnodiging
DIAMONDNog 62 puntenGratis USB stick bijvolgende bestelling
PINNACLENog 262 punten
10% kortingscode
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Inspiratie….
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Hoe hoger de punten, hoe loyaler de klant
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Hoeveel draagt e-mailmarketing nou bij?
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Hoeveel draagt e-mailmarketing nou bij?
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Hoeveel draagt e-mailmarketing nou bij?
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
Rapportage per mailing. Wat levert het op?
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
ADVIES // PRESENTATIE // VRAGEN
Lever je VISITEKAARTJE in en ontvang als eerste GRATIS de presentatie in je mailbox
OF LOOP LANGS DE STAND NR A27
We maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce successWe maximize your e-commerce success
iedere actie of stap • krijgt men punten (achterkant)• krijgt men een status (voorkant)(dit draait naast je standaard loyaliteitsprogramma)
We maximize your e-Commerce success
www.ism.nl
Patrick van Wattum
Team lead [email protected]+31 10 243 6011