become the smartest person at your association with google analytics
TRANSCRIPT
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BECOME THE SMARTEST PERSON
AT YOUR ASSOCIATION WITH GOOGLE ANALYTICS
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SaaS Company1996
Trade Associations and Chambers of Commerce
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Benji CraigDIRECTOR OF DIGITAL MARKETING@ben j i c ra ig
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ALBERT EINSTEIN
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EXECUTIVES AND LEADERS OF TOP ASSOCIATIONS
TOP ISSUES
FAST COMPANY
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TOP ISSUES
#1The fundamental model
of membership is in question
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New vs. ReturningGOOGLE ANALYTICS REPORT
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Landing PagesGOOGLE ANALYTICS REPORT
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INSANITY: doing the same thing over and over again and expecting different results.
- ALBERT EINSTEIN
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DO YOU HAVE GA INSTALLED ON YOUR WEBSITE?
SURVEY
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TOP ISSUES
#2The adoption of private
sector business practices
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Mobile Performance ReportGOOGLE ANALYTICS REPORT
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Audience OverviewGOOGLE ANALYTICS REPORT
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Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.
- ALBERT EINSTEIN
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IS YOUR WEBSITEMOBILE FRIENDLY?
SURVEY
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TOP ISSUES
#3Talent
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Organic SearchGOOGLE ANALYTICS REPORT
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Search Analytics (beta)GOOGLE WEBMASTER TOOLS
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Demographics: OverviewGOOGLE ANALYTICS REPORT
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Education is what remains after one has forgotten what one has learned in school.
- ALBERT EINSTEIN
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TOP ISSUES
#4Competitive intelligence
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Referral TrafficGOOGLE ANALYTICS REPORT
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Google SearchADVANCED
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Google SearchADVANCED
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Google SearchADVANCED
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Google SearchADVANCED
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You have to learn the rules of the game. And then you have to play better than anyone else.
- ALBERT EINSTEIN
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WHAT IS YOURBOUNCE RATE?
SURVEY
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TOP ISSUES
#5Disruption of members’
business
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Content DrilldownGOOGLE ANALYTICS REPORT
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Framed ContentEXAMPLE
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Framed ContentEXAMPLE
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The true sign of intelligence is not knowledge but imagination.
- ALBERT EINSTEIN
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TOP ISSUES
#6Driving uptake in a competitive world
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Network ReferralsGOOGLE ANALYTICS REPORT
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followerwonkSOCIAL TOOL
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followerwonkSOCIAL TOOL
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followerwonkSOCIAL TOOL
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followerwonkSOCIAL TOOL
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Try not to become a man of success, but rather try to become a man of value.
- ALBERT EINSTEIN
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WHAT IS YOUR BIGGEST QUESTION REGARDING YOUR WEBSITE?
SURVEY
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Google ChannelsADDITIONAL RESOURCES
• Google Analytics Blog• Google Analytics Help Center• Google Analytics Academy• Google Analytics Solutions Gallery• Google Analytics URL Builder• Google Analytics on YouTube• Google Analytics on Facebook• Google Analytics on Twitter
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WebLink InternationalASSOCIATION MANAGEMENT SOFTWARE SOLUTION
• ONE web-based centralized database
• Prospects, members, non-members and all reps in same system
• Financials, events, email, committees, website, reporting
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Thank you!
WebLink International, Inc.3905 West Vincennes Road, Suite 210
Indianapolis, IN 462681-877-231-4970
www.weblinkinternational.com