become a social business, use your second most valuable resource
DESCRIPTION
Still in draft, being worked on.TRANSCRIPT
#becomesocial @chris_carlsson
Become a Social Business:Use your second most valuable resources
Christian Carlsson | Digital Leader, IBM | Social Business Practitioner
Source: Christian Carlsson (2012)
#becomesocial @chris_carlsson
Trends in a marketing perspective:
Commercial messages soaring
People critically plan, select and deselect media consumption
Relationship Marketing and Personal Connectivity grows more important
Work and private life converges – “ease” is contagious
Decision processes increasingly driven by Social Media
09:20
#becomesocial @chris_carlsson
A first person perspective
#becomesocial @chris_carlsson#becomesocial @chris_carlsson
Sharing is caring, and caring is the most effective way for building ANY type of relationship #becomesocial #socbiz
Source: IBM
Professional me
#becomesocial @chris_carlsson#becomesocial @chris_carlsson
Source: http://3.bp.blogspot.com/-fHokwdRDLR0/T0RqScDYyAI/AAAAAAAAJvs/CFo0cJeZ04Y/s1600/MS_SC_05.jpg
Private me
#becomesocial @chris_carlsson
People
Culture
BehaviorChange
Technology
Leadership
#becomesocial @chris_carlsson
Source: http://4.bp.blogspot.com/-_-UzpGnCmCI/TqSyP9IxCyI/AAAAAAAAAS0/cabykwyFtLc/s1600/DSC_0142+copy.jpg
#becomesocial @chris_carlsson
deeply connecting people, including
customers, employees, and partners, to be
involved in productive,
efficient ways.
removing boundaries to information, experts and assets, helping people align every
action to drive business results.
speeding up business with information
and insight to anticipate and
address evolving
opportunities.
Engaging Transparent Nimble
Source: IBM (2011)
Key characteristics of a Social Business
#becomesocial @chris_carlsson
Source: Thanks to Jacob Bøtter for an excellent Social Business example; www.threadless.com (2012)
Engaging Transparent Nimble
#becomesocial @chris_carlsson
E-mail is where knowledge goes to die... #becomesocial #socbiz
Source: Bill French (1999)
#becomesocial @chris_carlsson
Source: Illustration, Christian Carlsson (2012)
Knowledge transfer
#becomesocial @chris_carlsson
Source: Illustration, Christian Carlsson (2012)
Classic: Please update the spreadsheet...
#becomesocial @chris_carlsson
Source: Illustration, Christian Carlsson (2012)
Experts
#becomesocial @chris_carlsson
Trust and Credibility in Spokespeople
#becomesocial @chris_carlsson
Use your second most valuable resource.
Why and how
Don’t have 1 person do 100%.
Have 100 people do 1%.
#becomesocial @chris_carlsson
Your customers don’t listen to marketing gibberish anymore than you do.
#becomesocial @chris_carlsson
Every employee can be an expert at something
Distributing or publishing content on social channels
Connecting experts and building relationships
Leading expert communities
Providing thought leadership on a particular topics
#becomesocial @chris_carlsson
#becomesocial @chris_carlsson
Expert point of views
Sponsored media
Mobile app
/smarterplanet
#becomesocial @chris_carlsson
#becomesocial @chris_carlsson
Challenges
Finding the right balance between Corporate Presence vs. Personal Presence
Personal Presence can “run off”
And if so, who owns the network?
Lack of Executive Leadership
#becomesocial @chris_carlsson
#becomesocial @chris_carlsson
Come on people… it is 5 minutes past 2012! #becomesocial #socbiz
Source: Image, http://www.leatherbeaten.com/whip_cat.jpg
#becomesocial @chris_carlsson
twitter.com/chris_carlsson
linkedin.com/in/christiancarlsson
+45-28 80 45 53
Source: http://www.flickr.com/photos/joe_relic37/5908678673/sizes/o/in/photostream/
#becomesocial @chris_carlsson