Getting Jiggy with Viddy

Search Drives Video Traffic

Some Video Networking Sites

Why Video?

• Over the last year,

• U.K. Online Video Viewing Up ....

37%37%

Courtesy of ComScore

Courtesy of ComScore

Why YouTube?

• YouTube is the most popular video platform for video engagement in the blogosphere with:

– 81.9% of total embedded and linked videos

– Vimeo (8.8%), – Vimeo (8.8%),

– Daily Motion (4%)

– MySpace (1.1%).

http://www.Sysomos.com YouTube Report

YouTube 101

• 2 Billion video views/day = 23,000 videos/second

• 24 hours uploaded/min = 2X audience of all 3 major U.S. TV networks combined

• More video is uploaded to YT in 60 days than the traditional TV networks created in 60 yearstraditional TV networks created in 60 years

• Average length of a YouTube video is 4 min 12 sec **

• Popular countries for YouTube within blogs are U.S., Brazil, Spain, U.K. and Canada.**

*ComscoreApril Online Video Metrix| **Sysomos.comYouTube Report

YouTube Marketing and SEO

Quality ContentYour Channel

SEO Fundamentals

Audience

This is not TV advertising!

• Short videos work best < 4 mins

• First 15 seconds is the hook

• Tell a story that

– Engages– Engages

– Educates

– Point out the differences

– Entertains

– Be different

• Write with keyword in mind (if applicable)

Blendtec

• Sales increased

700%, 5X the 700%, 5X the

company's

old record

Success = more than just

text and keywords

• YouTube Ranking Factors

• Title

• Description

• Tags

• Views & frequency

• Likes, dislikes• Likes, dislikes

• Playlist additions

• Flagging

• Shares

• Comments

• Age of video

• Video Responses

• Subscribers

• Favorites

• Embeds & inbound links

YouTube Ranking Factors

• Social Media Activity & Buzz

• Degree & frequency of community interaction

• Playlists

• Flagging

• Honours• Honours

• Insight/Trends/Analytics indicators

• Bulletins

• Authority Channel

• Google & YouTube searches

• Channel Views

• Social Bookmarking

YouTube Ranking Factors – (cont)

• Blogs

• News/Press/Press Release

• Crowd Sourcing –Influencers & Media• Crowd Sourcing –Influencers & Media

• YouTube Partner Program

• Close Captioning/transcriptions

Are Titles Important?

YES…!

But it’s a trade off = But it’s a trade off =

Search keywords vs. enticing titles

Maximise Descriptive Text

• Use descriptions liberally (5000 characters)

• Use tags–optimise & de-optimise

!...................DON’T SPAM…………………!!...................DON’T SPAM…………………!

• Important keywords FIRST

– in titles

– descriptions

– & tags

Enable interaction

• Rule on helping your vids go viral:

“Let people share and comment on your video”

Consider manually uploading

• There are tools that will auto upload... But

manual upload allows:

– More characters available (Titles, Descriptions, – More characters available (Titles, Descriptions,

Tags)

– Geo-tagging

– Closed Captions

– Annotations, etc…

Engage & Drive Interaction

• Add URLs to descriptions

• Track with tiny URLs (e.g. bit.ly)

• And remember the ‘http://’ otherwise people can’t click the link!

• Use annotations

• Drive viewers to other videos• Drive viewers to other videos

• Engage the community

• Subscribe to relevant users

• Add video responses when appropriate

• Encourage linking and embedding

• Don’t Ignore your ‘Channel’

• Channel URLs followed

• Site URL followed

Promote, Promote and errr Promote!

• Remember to use social sharing sites, bookmarks etc

• Embed on your blog

• Encourage people to embed on their blogs and post video responses

• Encourage people to embed on their blogs and post video responses

• Crowd source -Target/Use Key Influences

• Spread the word internally

• Encourage your company to help seed/spread the word

What You May Not Know

How to Create YouTube

Closed Captions

• Create and upload .SRT file –

(Tip: Google ‘.SRT File’)

• Did you create a script?

– Yes? – Yes?

• Then Upload as a transcript

Qs?

Communication is evolving ...Communication is evolving ...

... ‘are you’?

Tel : 01635 524 055 Mob: 07759 475 059

Twitter : @LeeSmallwood CAUTION: Tweets may on occasion contain nuts

Blog Blog : http://lee.smallwood.ws

Email : lee@m4design.co.uk Web: http://www.m4design.co.uk