2nd June, 2011

Social Media & Non ProfitsLee Smallwooddigicoms

@leesmallwood

www.digitalflares.com

SEO

PPC

Social

It’s expensive! --> 48% operate social media on zero £s

2011 3rd AnnualNonprofitSocial NetworkBenchmarkReport

Just being online ≠ Social Media

With Social Media comes responsibility

No ‘one size fits all’ strategy

Without staff aligned there can be no success

Social Media Realities

- 74% are on Facebook & 31% have one or more social networking communities on their own website.

http://www.facebook.com/nonprofits

NPs, What are they using?

2011 3rd Annual Nonprofit Social Network Benchmark Report

- Twitter is the 2nd most popular, used by 57% of organisations

NPs, What are they using?

2011 3rd Annual Nonprofit Social Network Benchmark Report

- YouTube is popular with almost half (47%) of charities indicating they have a presence

http://www.youtube.com/nonprofits

NPs, What are they using?

2011 3rd Annual Nonprofit Social Network Benchmark Report

http://www.google.com/nonprofits/

NPs, What are they using?

Non-profits spending at least 2 hours a week on each social media platform:

54 % reported results considered a ‘substantial success’ beyond simple growth in the social media tools themselves

— e.g. an increase in website traffic

The Non Profit Social Media Decision Guide, 2010

Heavy time resource?

Just in 3 hours!

Everyone wants to do it... ...but no one wants to do it

You can’t get involved if you’re not ‘listening’ (monitoring)

Radian6 from £600 per month

SproutSocial.com from £6 per month

Bridging the gap between offline and online

Protect your name!

and finally... Focus on basics Be clear on what you want to

accomplish - there are solutionsout there! (see Brian Solis’ - Conversation Prism)

Establish deep connection with your stakeholders

Keep the dialogue going Understand the medium

e.g. --->

search.twitter.com/advanced

2nd June, 2011

Social Media & Non ProfitsLee Smallwooddigicoms

@leesmallwood

www.digitalflares.com