social media guide be2camp north 2009

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Social Media Guide for the AEC Industry

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Summary of the following book: Your Social Media Journey Begins Here. A free, online book written to help people in the engineering/public works/government fields get started using social media.

TRANSCRIPT

Page 1: Social Media Guide Be2camp North 2009

Social Media Guidefor the

AEC Industry

Page 2: Social Media Guide Be2camp North 2009

DEVELOPED TO:

Introduce social media tools to our industry

Help guide people in just getting started

http://www.publicworksgroup.com/node/12

Page 3: Social Media Guide Be2camp North 2009

ORGANIZING YOUR ONLINE JOURNEY

Page 4: Social Media Guide Be2camp North 2009

GETTING YOUR STORY STRAIGHT

Registered professional civil

engineer working in Illinois. Experienced in the use of social

media in the delivery of engineering/public works/government

services. Publisher of Grid Works journal.

Page 5: Social Media Guide Be2camp North 2009

PHOTO SHARING - FLICKRExamples of Groups

•Leadership in Energy and Environmental Design

•Municipal Solid Waste Treatment

•Civil Engineering

•SUDS Sustainable Urban Drainage Systems

•Storm Drains & Sewers

Page 6: Social Media Guide Be2camp North 2009

BLOGS – RSS FEEDS

What’s the big deal?•Information we need

•Written by other professionals•Up to date and available now!•Easy to monitor

Page 7: Social Media Guide Be2camp North 2009

How Can I Use a Blog?

•Project Diary – internal or public

•Public engagement for a public project

•Training & Education

•Product evaluations & recommendations

Page 8: Social Media Guide Be2camp North 2009

MICROBLOGS - TWITTER

What’s the big deal?•Information we need

•Written by other professionals•Up to date and available now!•Easy to monitor

Page 9: Social Media Guide Be2camp North 2009

How Can I Use Twitter?•Project updates & achievements – internal or public

•Public announcements – road closures, hazards, etc.

•Tracking of staff – use to record tasks, position

•Inspection notes

•Product recommendations

•Building relationships

Page 10: Social Media Guide Be2camp North 2009

ONLINE NETWORKS

What’s the big deal?

•Find other professionals

•Easier to share information

•Faster to connect

•Increased exposure to new ideas

Page 11: Social Media Guide Be2camp North 2009
Page 12: Social Media Guide Be2camp North 2009

SLIDESHARE

What’s the big deal?

•Find other professionals

•Easier to share information & training

•Free materials & ideas

•Increased exposure to new ideas

Page 13: Social Media Guide Be2camp North 2009

How Can I Use Slideshare?

•Project information

•Annual reports

•Summaries of company policies

•Training material

•Introduction to organizations

•Resumes

Page 14: Social Media Guide Be2camp North 2009

VOIP - SKYPE

What’s the big deal?•Free Skype to Skype internationally

•Low cost calls to landlines

•Communicate with voice/video

•Conference calls

Page 15: Social Media Guide Be2camp North 2009

VIRTUAL WORLDSSECOND LIFE

What’s the big deal?

•Meet other professionals

•Better visualize designs & concepts

•Training & education

Page 16: Social Media Guide Be2camp North 2009

Blog Links with AEC Content

Recovery Project Example (Fake – demo only): http://recoveryprojectexample.blogspot.com/

City of Portland, Oregon, Bureau of Development Services: http://www.portlandonline.com/bds

The Arch: http://archsl.wordpress.com/

Page 17: Social Media Guide Be2camp North 2009

Twitter: http://www.twitter.com/pbroviak

Second Life: Pam Renoir, CivilE WriterSkype: pam.renoirBlog: http://www.publicworksgroup.com/blog

LinkedIn & other networks: Pam BroviakSlides at: http://www.slideshare.net/publicworksgroup

Pam Broviak, [email protected]