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Be That Leader!

Elmer Boutin Sr. Mgr. Search Strategy - Rockfish

www.crossingmarketingandit.com elmo@crossingmarketingandit.com Twitter: @rehor LinkedIn: http://www.linkedin.com/in/elmerboutin

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About Elmer …

Marketing Technologist for over 15 years, 12 in an in-house setting.

Now doing agency work with Rockfish.

Creative Commons |Image by SMN www.flickr.com/photos/bagels

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Gartner predicts by 2017 marketing will spend more on tech than IT. Chart from “The hot new CxO: Chief Marketing Technology Officer? [infographic]” http://venturebeat.com/2012/08/23/the-hot-new-cxo-chief-marketing-technology-officer-infographic/

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Who’s going to train old-school IT and Marketing people how these new technologies fit into your organization?

CEO

CIO CMO

IT Marketing

?

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How about you? Are you ready to join the ranks of the Marketing Technologists?

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Check out Scott Brinker’s “Chief Marketing Technologist” blog:

www.chiefmartec.com

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Elmer’s Leadership Lesson Here’s where you get a direct return on the tax dollars you (or your parents) spent supporting me during my decade+ in the Army ...

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Whether you have all in-house team or outsource, you need to … • Be more tech • Know more tech • Do more tech Marketers must harness and be responsible for the tech they use!

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Be, Know & Do

“Not because it’s my job, but because that’s what I am.”

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Know More Tech

Resources: www.crossingmarketingandit.com/resources

No one expects you to code your own stuff, but it would help if you knew enough to talk about it.

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Communication

I started “The Crossing” so I could communicate with colleagues in other departments.

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Practice Your Art Running a web site helps you communicate consistently. It also gives you a place to practice.

Creative Commons |Image by Matrixizationized www.flickr.com/photos/ matrixizationizeds_world

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Know The Lingo It’s not enough just to have the head knowledge, you have to speak the language, too

Vernacular? That’s a doiby!

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Creative Commons |Image by oferdavidi www.flickr.com/photos/ 96231201@N00

Know Yourself & Seek Self Improvement

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You don’t know everything, be willing to pay for your continuing education • Share what you learn • Find good resources and learn from them …. always

Invest in Yourself

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Be A Leader of People

If you’re going to lead a team, even a coalition, you need to develop your leadership skills.

Resources: www.crossingmarketingandit.com/category/leadership-2/

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Leadership is not for the timid

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Be strong, but don’t lead like Steve

Creative Commons |Image by Joi Ito www.flickr.com/photos/joi

Leadership is not for the timid

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Seek responsibility & take responsibility for your actions

Don’t wait around for someone to appoint you.

Creative Commons |Image by lindaaslund www.flickr.com/photos/ lindaaslund

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Own It! Someone has to own Marketing Tech … if not you, then who?

www.pubcon.com/a-town-called-plzen

http://maps.google.com

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Selfless Service & Servant Leadership

Leadership is about investing yourself into the success of … … your team … the organization

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• Communicate vision • Communicate goals • Set them up for success • Failure is OK, so long as lessons are learned

Build Your Team Out & Up

Creative Commons |Image by shrff www.flickr.com/photos/ by-james

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Elmer’s Leadership Lesson

Lead, follow … or get out of the way!

• Be, Know and Do Tech • Be The Leader • Communicate! • Know Yourself & Seek Self-Improvement • Own It! • Build Your Team Up

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Thank You

Elmer Boutin …

www.crossingmarketingandit.com elmo@crossingmarketingandit.com Twitter: @rehor LinkedIn: http://www.linkedin.com/in/elmerboutin