be a technology company first. why? gen c
TRANSCRIPT
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Be a Technology Company First. Why? Gen C.
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First, a little about us.
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We are a full-service, on-shore mobilestrategy, design, & development team.
Who We Are
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Fargo – Minneapolis
350+ mobile, web, design and strategyprojects since 2010. Made with love and
grit in the Upper Midwest
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Our Ethos. Our Compass.Our Promise.
5
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Our Clients
6
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The 4th Industrial Revolution
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The First 3 Revolutions...
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4th Industrial Revolution: Cyber-Physical Systems
1
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4th Industrial Revolution: Cyber-Physical Systems
2
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Internet of Things
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Bots
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AR/VR
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Artificial Intelligence
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Gen C Habits
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First, let’s define Gen C.
cross-generation + digitally
savy
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What does Gen C look like?
15 85to
ages
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Gen C’s interaction with the world.
everythingonline
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How to reach Gen C?
Shared content on
Personalnetworks
Conventional digital ads
over
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Technology Roadmap
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Content Consumption
1 2 3 4
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The Older Model
Client Brings
Myriad Brings
Budget/Time
Estimate
Credentials
App Idea/Need
Product
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The New Roadmap
Content
Mobile Technology
Roadmap
Agile Tech Infrastructure
BrandPosition
Content
Agnostic Technology
Data Analytics
App/Tools
Website
CompetitionBusiness Model Transformation
Innovator
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Mobile is Central
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Real World Applications
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120,000In 1973
86,000In 1998
18,800Currently
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Larger market cap than Kodak when purchased
by Facebook.
9employees
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2016$50MM spent on
technology in 2016
2013Bezos bought theWashington Post
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2016
2015
38%
37.9%
3.9%3.5%
2.7%2.6%
2.6%2.8%
2.4%2.5%
2.4%1.7%
2.3%2.6%
1.6%1.6%
1.1%1.0%
0.9%1.0%
=online
holiday saledominance
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Idea to execution in
6 days
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Real World Applications
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What You Can Do
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Responsivemobile site at
a minimumMobile-firststrategy is
a must
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Find a technology CHAMPION!
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API ecosystems are the next
platform
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Experiment with new tech
Fail fastlearn fast
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A greatproduct isexpected
You won’t win without a
great marketing plan
but