bdigital 2011: apps and the future of content: social, local, mobile, video,cloud!
Post on 17-Oct-2014
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The PDF from my talk at BDigital Nov 16 2011 in Barcelona; video will be available at www.gerdtube.com soon. Topics: datais the new oil. Disruption and Lubrication. The global village and what that means for our future. People of the screen and People of the cloud (Kevin Kelly).TRANSCRIPT
Circles Image via David Armano
Social, Local, Mobile, Video... and the Cloud
- apps and the future of content
Gerd Leonhard Futurist (Media & Communications)
CEO of The Futures Agency Author & Think-Tank Leader
mozilla.org/sopa
The future is already here...
Source: 1: HuffingtonPost.com 2: Google Australia 3: Kevin Kelly 4: Google Images 5: PennOlson.com
Finally, the Global Village is real
Many first-time-ever issues will need to be addressed
Hat tip to Kevin Kelly
People of the Cloud ...will expect a lot more than connectivity
Maybe... the End of PCs...?
EVERYTHING is about Mobile
Ads + Content + Apps = ♨
🐱
Video is the next text - and Apps are the new cable
channels
Content + Mobile + ☁ = ♗
Cloud | Video
Telecom « Media » Telecom
Source: Mary Meeker / Kleiner Perkins on Slideshare
Content (Creators, Publishers etc)
Advertisers
Telcos & Operators
Device Makers
Social Networks
Search / Techi.e. Media 2.0
TeleMedia Futures: new roles!!!
Get ready for food chain conflicts
Average engagement per userAverage involvement per user
Average premiums per user
Guess what they will do with this $35 Aakash Tablet
Radical Behavior Changes everywhere
Source: thecarbonara blog
The end of masses?
€ 10 Devices. Soon.
The iSlate
The keywords
FAST. NOW.RELEVANT. ME.
PERSONAL.
HUMAN.
‘Consumers’ are leaping- what about your business?
Disruption and Lubrication is the name of the game
Disrupt yourself or be disrupted
Embrace Empowerment ;) ;(
Images: Source: FastCompany.com
Tell a good story. ALWAYS.
Make Sense not Noise
curation
Source: Joseph Pine Ted Talk
Apps: Stage Experiences!!!
Web-native, mobile and OTT !
‘Open’ is the new default
Source: Alan Moore via Slideshare
Image licensed from sevensheaven.nl
“Becoming an open business is truly challenging” Steve Rubel / Edelman Digital
Source: ARS
Obsession with Control can be a tiny problem:)
Fluid + Feels-Like-Free + Freemium | Upselling
+
Paid with Data and / or Attention
The problem is not the ‘pay’ - it’s the wall!
Quelle:
Freemium is good *but not for everyone!
‘3rd party pays’ and Branded Content will explode
Advertising becomes
Content, too
Advertising 1.0 is unsustainable
Advertising = Content
Brands = Publishers
Marketers = Storytellers
Marketing = Curation
Consumers = Participants
Focus on RoE(ngagement) not (just) RoI
Be a Market-Maker *not a market-waiter ;(
Entrepreneurs: remember this!
Summary
(Kindle)Gerd.fm/freepdfs
Gerd.fm/freepdfs
Gerdtube.com