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Circles Image via David Armano
Social, Local, Mobile, Video... and the Cloud
- apps and the future of content
Gerd Leonhard Futurist (Media & Communications)
CEO of The Futures Agency Author & Think-Tank Leader
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mozilla.org/sopa
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The future is already here...
Source: 1: HuffingtonPost.com 2: Google Australia 3: Kevin Kelly 4: Google Images 5: PennOlson.com
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Finally, the Global Village is real
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Many first-time-ever issues will need to be addressed
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Hat tip to Kevin Kelly
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People of the Cloud ...will expect a lot more than connectivity
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Maybe... the End of PCs...?
EVERYTHING is about Mobile
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Ads + Content + Apps = ♨
🐱
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Video is the next text - and Apps are the new cable
channels
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Content + Mobile + ☁ = ♗
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Cloud | Video
Telecom « Media » Telecom
Source: Mary Meeker / Kleiner Perkins on Slideshare
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Content (Creators, Publishers etc)
Advertisers
Telcos & Operators
Device Makers
Social Networks
Search / Techi.e. Media 2.0
TeleMedia Futures: new roles!!!
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Get ready for food chain conflicts
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Average engagement per userAverage involvement per user
Average premiums per user
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Guess what they will do with this $35 Aakash Tablet
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Radical Behavior Changes everywhere
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Source: thecarbonara blog
The end of masses?
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€ 10 Devices. Soon.
The iSlate
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The keywords
FAST. NOW.RELEVANT. ME.
PERSONAL.
HUMAN.
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‘Consumers’ are leaping- what about your business?
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Disruption and Lubrication is the name of the game
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Disrupt yourself or be disrupted
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Embrace Empowerment ;) ;(
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Images: Source: FastCompany.com
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Tell a good story. ALWAYS.
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Make Sense not Noise
curation
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Source: Joseph Pine Ted Talk
Apps: Stage Experiences!!!
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Web-native, mobile and OTT !
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‘Open’ is the new default
Source: Alan Moore via Slideshare
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Image licensed from sevensheaven.nl
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“Becoming an open business is truly challenging” Steve Rubel / Edelman Digital
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Source: ARS
Obsession with Control can be a tiny problem:)
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Fluid + Feels-Like-Free + Freemium | Upselling
+
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Paid with Data and / or Attention
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The problem is not the ‘pay’ - it’s the wall!
Quelle:
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Freemium is good *but not for everyone!
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‘3rd party pays’ and Branded Content will explode
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Advertising becomes
Content, too
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Advertising 1.0 is unsustainable
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Advertising = Content
Brands = Publishers
Marketers = Storytellers
Marketing = Curation
Consumers = Participants
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Focus on RoE(ngagement) not (just) RoI
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Be a Market-Maker *not a market-waiter ;(
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Entrepreneurs: remember this!
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Summary
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(Kindle)Gerd.fm/freepdfs
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Gerd.fm/freepdfs
Gerdtube.com