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2/14/17 © SMB Group 1

Trends in SMB Collaboration, Communication, and Mobility: What’s Your Strategy?

© SMB Group

Trends in SMB Collabora8on, Communica8on, and Mobility: What’s Your Strategy?

2/14/17 2

Speaker: Laurie McCabe, Cofounder & Partner SMB Group @lauriemccabe, @smbgroup

Trends in SMB Collabora8on, Communica8on, and Mobility: What’s Your Strategy?

•  Mega-‐trends in collabora<on, communica<on and mobility •  PuAng these trends to work for your business

•  Summary •  Q&A

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Mega-‐Trends In Collabora8on, Communica8on and Mobility

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Collabora8on and Communica8on: Then

•  Collabora<on—probably the only thing that everyone does everyday!

•  Everyone needs to share and manage informa<on, ideas, resources, and connec<ons to get their jobs done. •  Gather info to get new perspec<ves,

spark new ideas •  Exchange views

•  Make beQer decisions

•  Complete projects

•  Learn new things

•  Solve problems

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Collabora8on and Communica8on: Now

•  Changing mix of resources, behavior, technologies, aAtudes and requirements are leading to new ways to collaborate

•  Pace of business is accelera<ng

•  Digital technology is rapidly changing how we get work done

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Trend #1: Technology Is Intertwined With Business Results

Which statement most closely reflects your company’s view of how technology relates to your business?

Sample Size = 730 Source: SMB Group 2016 Collabora5on, Communica5on and Mobility Study

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29% of all SMBs are

“Progressive” SMBs

On average, Progressive SMBs spend 29% more on

technology than their peers…

…and are 18% more likely to forecast revenue increases

25%

41%

25%

9%

34%

45%

16%

5%

Technology solu<ons help us to significantly improve business

outcomes

Technology solu<ons help us run the business beQer

Technology solu<ons help support basic business needs, but don’t have a significant

impact on business outcomes

Technology solu<ons fail to deliver the business results we need more oben than not

1-‐99 employees (Small Business)

Trend #2: Cloud Is The New Normal

•  SMBs are increasingly likely to take a cloud-‐first approach to drive product, service and business innova<on

•  Cloud solu<ons make it faster and easier to access, deploy, use and manage solu<ons to streamline collabora<on and other business func<ons

•  Levels the playing field for resource constrained SMBs

•  Collabora<on leads the cloud curve

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40% currently use cloud/SaaS deployments for collabora<on

50% plan to use cloud/SaaS deployments for collabora<on in the next 12 months

Source: SMB Group 2015 SMB Routes to Market Study

© SMB Group

Tradi8onal Collabora8on Solu8ons Moving to the Cloud—Newer Ones Were Born There

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36%

32%

47%

37%

40%

35%

22%

14%

14%

5%

14%

4%

File sharing and storage

Unified Communica<ons and Collabora<on (UCC)

Email

On-‐premises Cloud-‐based/SaaS solu<on

Combina<on of on-‐premises and cloud Not sure

Do you currently use (or plan to use) on-‐premises sobware, a cloud-‐based/sobware-‐as-‐a-‐service (SaaS) solu<on, or a combina<on of on-‐premises and cloud solu<ons for the following?

SMBs buy newer solutions—such as

web/video conferencing,

video chat, instant messaging, and stream-based messaging are

almost exclusively in the cloud model.

Source: SMB Group 2016 Collabora5on, Communica5on and Mobility Study

© SMB Group

Trend #3: Mobile—Revolu8onizing The Way We Do Business

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What specific mobile collabora<on and produc<vity apps do your employees use/plan to use for business purposes?


18%

26%

38%

44%

52%

56%

58%

84%

87%

15%

22%

12%

19%

17%

17%

11%

4%

5%

67%

52%

50%

37%

31%

27%

31%

12%

8%

Find-‐me follow-‐me presence applica<ons

Stream-‐based messaging and collabora<on

Loca<on-‐based services for travel, hotels, restaurants, cabs, etc.

Conferencing apps (audio, web/video)

Document crea<on and edi<ng

Online file sharing

GPS/naviga<on and mapping

Text messaging (SMS -‐short message service)

Company e-‐mail, contacts, calendar

Currently use Plan to use in next 12 months No plans to use

© SMB Group

More Work Is GeWng Done On Mobile Devices

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4%

5%

6%

6%

8%

11%

8%

11%

9%

17%

22%

16%

26%

20%

17%

63%

71%

56%

64%

59%

File sharing apps (Box, Dropbox, Google Drive, etc.)

Business Apps (Accoun<ng, analy<cs, CRM, etc.)

Collabora<on apps (email, etc.)

Produc<vity apps (Microsob Office, Google Apps, IBM Connec<ons, etc.)

Social Media (Facebook, LinkedIn, TwiQer, etc.)

No longer use PCs/laptops for this Significant decrease Modest decrease No change

To what extent have mobile devices decreased use of the following apps on tradi<onal PCs/laptops?


% of respondents

Trend #4: Business Collabora8on Gets Social

•  Runaway success of consumer-‐centric stream-‐based social media

•  Geared for dynamic, real-‐<me sharing

•  Leading to business adop<on

•  Social is already mainstream for external marke<ng

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4%

11%

19%

26%

29%

37%

46%

66%

Flickr

Pinterest

Instagram

YouTube

Google+

TwiQer

LinkedIn

Facebook

What company supported and managed website and social sites does your

company use/plan to use?

Source: SMB Group 2015 SMB Routes to Market Study

% of respondents

© SMB Group

Rising Adop8on of Stream Based Social Business Collabora8on

•  Presents all of your communica<on and project resources as an interac<ve real-‐<me stream-‐based visual dashboard

•  Pulls together disjointed collabora<on tools together

•  Makes it easier to share and find informa<on and keep everyone on the same page

•  Make it as easy to collaborate as work as in your personal life

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28%

24%

48%

Currently Use

Plan to use in Next 12 months

No Plans to Use

35%

65%

Increase

Remain same

Decrease 0%

Does your company currently use, plan to to use or have no plans to use stream-‐based social collabora<on?

Do you expect your company’s use of use stream-‐based social collabora<on to increase decrease, or remained

the same in the next 12 months?

© SMB Group

Trend #5: Exponen8al Data Growth

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Sources: IDC, IDG Enterprise, 2015 Big Data and Analytics research

Forecast for total amount of digital data generated worldwide by 2025: 180 zettabytes

© SMB Group

Trend #6: Baby Boomers Re8re, Millennials Enter Prime Working Years

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© SMB Group

Trend #7 Growth of the Gig Economy

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PuWng These Trends to Work for Your Business

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Nurture A Collabora8on Culture

•  61% of SMB decision-‐makers say they have a collabora<ve culture

•  But Gallup says only 1 in 8 workers is fully commiQed psychologically to their job

•  Top management must walk the walk

•  Ac<vely support collabora<ve skills training and rela<onship building

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8%

10%

12%

13%

15%

18%

20%

26%

32%

40%

32%

45%

52%

41%

33%

33%

37%

30%

33%

25%

33%

28%

21%

9%

16%

6%

4%

5%

5%

5%

10%

We spend too much <me going back and forth between different solu<ons

Employees use collabora<on solu<ons without IT approval/support

We have the right mix of collabora<on, communica<on and mobile solu<ons

We want to make it easier for employees to work from home

These solu<ons help us improve customer engagement and reten<on

These solu<ons help us improve employee produc<vity

Our company encourages and rewards collabora<on

Strongly Agree Agree Neutral Disagree Strongly disagree

Do you agree or disagree with the following statements as they relate to communica<on and collabora<on in your company?


© SMB Group

2% 8% 11%

17% 19% 20%

28% 29% 30%

38% 49% 50%

Other

Crea<ng a "millennial friendly" work environment

Making it easier for employees to collaborate

Mee<ng compliance/regulatory requirements

Improving employee produc<vity

Reac<ng quickly to changing market condi<ons

AQrac<ng & retaining quality employees

Improving customer experience and reten<on

Improving cash flow Maintaining/maximizing profitability

Growing revenue AQrac<ng new customers

Make the Connec8on Between Employee Sa8sfac8on and Business Success

Source: 2016 Small and Medium Business Communication, Collaboration & Mobility Study

What do you view as the top 3 business goals for your company in the next fiscal year?

Empowered, productive and

satisfied employees are key to creating

happy customers and sustainable business growth and profitability.

2/14/17 19 © SMB Group

© SMB Group

Put Technology to Work—Wisely

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Which of the following communica<on and collabora<on solu<ons does your company currently use/plan to plan to use (or upgrade) in

the next 12 months?*

Do you expect your company’s use of each of the following to increase decrease, or remained the same in the next 12 months?

28%

39%

46%

52%

58%

68%

70%

24%

18%

18%

16%

12%

6%

12%

48%

43%

36%

32%

31%

26%

17%


Video chat

Video conferencing

Web conferencing

Audio conferencing

Instant messaging

File sharing/storage

Currently Use Plan to use in Next 12 months No Plans to Use

22%

30%

32%

33%

35%

36%

40%

42%

73%

67%

66%

65%

65%

62%

57%

58%

4%

3%

2%

2%

1%

2%

Audio conferencing

Video chat

Instant messaging

Email


Web conferencing

Video conferencing

File sharing/storage

Increase Remain same Decrease

Collaboration Use and Plans Anticipated Change

© SMB Group

Create a More Flexible Work Environment

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What percentage of your employees do the following: Work from home (telecommute), travel and work out of the office?

4%

6%

18%

14%

77%

80%

Work from home (telecommute) one or more days per week

Travel and work out of the office:

Decrease Increase Remain same

Do you expect the percentages to increase, decrease or remain the same in the next fiscal year?

Current Telecommuting Profile by Age of Decision-Maker

Anticipated Change (all respondents)


33%

23%

59%

61%

67%

67%

60%

67%

13%

10%

13%

15%

9%

13%

14%

12%

5%

4%

10%

6%

5%

5%

35%

5%

6%

40%

6%

10%

Under 25 years

25-‐29 years

30-‐34 years

35-‐40 years

40-‐50 years

More than 50 years

Prefer not to answer

1% -‐ 10% 11% -‐ 20% 21% -‐ 30% 31% -‐ 40% 41% -‐ 50% 51% -‐ 75% 76% -‐ 100%

% of respondents % of respondents

Develop a More Proac8ve Mobile Strategy

35%

27%

18%

20%

48%

53%

Mobile management

solu<ons to manage and secure mobile

devices

Mobile management

solu<ons to manage and secure mobile

apps

Currently use

Plan to use in next 12 months

Does your company use/plan to use the following?

17%

26%

15%

42%

1%-‐25%

26%-‐50%

51%-‐75%

76%-‐100%

What percentage of employees in your company use mobile devices of any type (whether company provided

or BYOD) for business purposes?


% Employees Using Mobile for Business Purposes

Mobile Management

% of respondents

2/14/17 22 © SMB Group

© SMB Group

Align Collabora8on, Communica8on and Mobile Plans

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Fully integrated;

14%

Not integrated;

33%

Par<ally integrated;

53%

How integrated are the communica<on, collabora<on and mobile solu<ons that your company uses?

67% of SMBs agree/strongly agree that “mobile solutions

are changing how we collaborate” but most are just

starting to integrate collaboration, communication

and mobile solutions


Put a Content Management Plan in Place

Online file sharing systems to help you:

•  More easily store, search, access and share content anywhere, on any device

•  Dig out of informa<on load

•  Reduce rogue file sharing and storage

•  BeQer secure sensi<ve informa<on

•  Improve compliance

•  Gain peace of mind!

2/14/17 24 © SMB Group

Summary

•  Mega trends are driving rapid changes in how businesses collaborate and communicate

•  Time to tune into cloud, mobile, social, big data and demographic shibs and their impact on strategy and solu<ons

•  Start with corporate culture and employees

•  Put technology to work wisely

2/14/17 25 © SMB Group

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