Presentation onBusiness

Communication

Disc

ussin

g ab

out.

• Meaning• Definition• Process• Types• Why it is needed and Scope ?

Afte

r thi

s slid

e Now just tell me, what I want to ask you by these pictures?

Think………….”

Here I just want to let you know through this examples:That if I will not make you clear about, these images or my idea clearly, how will you understand my exact meaning ?

Here simply I want to tell

“A” - As AEROPLANE

“B” - As BUS

“C” - As CAR

See, How simple it is, might be you were also thinking same but you were not 100% sure.

The same happen in communication till, I will not make you clear about my idea, notion you will not be able to understand me Clearly and cannot connect with me properly.

MeaningBusin

ess

Businesses ar

e prevalent in

capitalist

economies,

where most of

them are

privately

owned and

provide goods

and services to

customers in

exchange for

other goods,

services, or

money.

Communicati

on

Sending and

receiving

information

between two or

more people

ਕਾਰੋਬਾਰ ਸੰਚਾਰ ' ਤੇ ਪੇਸ਼ਕਾਰੀ

DEFINITION OF BUSINESS

 "The regular production or purchase and sale of goods undertaken with an objective of earning profit and acquiring wealth through the satisfaction of human wants.“

- Stephenson

 "Business refers to a form of activity conducted with an objective of earning profits for the benefit of those on whose behalf the activity is conducted.“

- Dicksee

Business is an  economic activity, which is related with continuous and regular production and distribution of goods and services for satisfying human wants and earning money.

DEFINITION OF COMMUNICATION

Communication is a process of passing information and understanding from one person to another person. - Keith Davis

Communication is any behavior that results is an exchange of meaning - The American management Association

Communication is not a soliloquy process

Without effective communication there is confusion, dissatisfaction and misunderstandings

Business

Comm

unication• BUSINESS

• COMMUNI-

CATION

Business communication is the sharing of information between people within and outside the organization that is performed for the commercial benefit of the organization. It can also be defined as relaying of information within a business by its people.

Business communication is formal and very organized.

“The sharing of information between people within an enterprise that is performed for the commercial benefit of the organization. In addition, business communication can also refer to how a company shares information to promote its product or services to potential consumers.”

- The Business Dictionary

Lifeblood of an OrganizationCommunication is the lifeblood of an organization. If we could somehow remove communication flow from an organization, we would not have an organization. When communication stops, organized activity ceases to exist. Individual uncoordinated activity returns in an organization. So, Communication in an organization, is as vital as blood for life.

It is needed for:

• Exchanging information

• Exchanging options

• Making plans and proposals

• Reaching agreement

• Executing decisions

• Sending and fulfilling orders

• Conducting sales

Business

Comm

unicationProcess of

Communication

• Sender

• Encode

• Message

• Decode

• Receiver

• Feedback

Types of

Communication

• Verbal Communication

• Non Verbal

Communication

PROCESS OF COMMUNICATION

The basic process of communication begins when a fact or idea is observed by one person. That person (the sender) may decide to translate the observation into a message, and then transmit the message through some communication medium to another person (the receiver). The receiver then must interpret the message and provide feedback to the sender indicating that the message has been understood and appropriate action taken.

Transmission of a message from a sender to receiver in an understandable manner.

Communication is a process wherea person or group share information to get a connected.

This statement Cannot be considered as a proper communication, because here it is lacking in feedback stage and what is understanding by the receiver exact meaning cannot be measure.

PROCESS

(1) Sender:The person who intends to convey the message with the intention of passing information and ideas to others is known as sender.

(2) Ideas:This is the subject matter of the communication. This may be an opinion, attitude, feelings, views, orders, or suggestions.

(3) Encoding:Since the subject matter of communication is theoretical and intangible, its further passing requires use of certain symbols such as words, actions or pictures etc. Conversion of subject matter into these symbols is the process of encoding.

(4) Communication Channel:The person who is interested in communicating has to choose the channel for sending the required information, ideas etc. This information is transmitted to the receiver through certain channels which may be either formal(Classroom lecture, presentation at business meeting) or informal(Telephone, F2F Conversation)

5) Receiver:Receiver is the person who receives the message or for whom the message is meant for. It is the receiver who tries to understand the message in the best possible manner in achieving the desired objectives.

(6) Decoding:The person who receives the message or symbol from the communicator tries to convert the same in such a way so that he may extract its meaning to his complete understanding.

(7) Feedback:Feedback is the process of ensuring that the receiver has received the message and understood in the same sense as sender meant it.

Type

s of

co

mm

unic

atio

n

Verbal Communication• Written communication• Oral Communication

Non -Verbal Communication

VERBAL COMMUNICATION• ORAL COMMUNICATION

• WRITTEN COMMUNICATION

Oral Communication

Verbally transmitting information an ideas from one individual or group to another.

Oral communication implies communication through mouth. It includes individuals conversing with each other, be it direct conversation or telephonic conversation. Speeches, presentations, discussions are all forms of oral communication.

Oral communication is generally recommended when the communication matter is of temporary kind or where a direct interaction is required. Face to face communication (meetings, lectures, conferences, interviews, etc.) is significant so as to build a rapport and trust.

Advantages of Oral Communication• Understanding and transparency,

• Flexibility,

• The feedback is spontaneous in case of oral communication. Thus, decisions can be made quickly without any delay,

• Time saving, saves upon money and efforts,

• Best in case of problem resolution(conflicts, disputes and many issues),

• Encouraging morale among organizational employees,

• Oral communication can be best used to transfer private and confidential information/matter.

Disadvantages/Limitations of Oral Communication

• Relying only on oral communication may not be sufficient as business communication is formal and very organized.

• Oral communication is less authentic than written communication as they are informal and not as organized as written communication.

• There may be misunderstandings as the information is not complete and may lack essentials.

• It requires attentiveness and great receptivity on part of the receivers/audience.

• Oral communication (such as speeches) is not frequently used as legal records except in investigation work.

Written communication

• Written communication is formal and very organized.

• Written communication involves any type of interaction that makes use of the written word. 

• written communication is the most common form of business communication.

•  • Electronic mail has emerged as a highly popular business

communication tool in recent years.

ADVANTAGES OF WRITTEN COMMUNICATION• They can be edited and revised several times before they are

sent ,

• Permanent record of the messages and can be saved for later study.

• Good writing skills

• Customer client satisfaction

DISADVANTAGES OF WRITTEN COMMUNICATION

Several potential pitfalls associated with written communication

• Impressions and reactions 

• Immediate feedback 

• Writing abilities,

NON-VERBAL COMMUNICATION

Non Verbal CommunicationNon-verbal Communication has been defined as communication without words. It includes apparent behaviors such as facial expressions, eyes, touching, and tone of voice, as well as less obvious messages such as dress, posture and distance between two or more people.

The implication being that if the meaning of every nod, eye movement, and gesture were known, the real feelings and intentions of a person would be understood.

Unfortunately interpreting non-verbal communication is not that simple.non-verbal communication is not a language with a fixed meaning.

It is influenced and driven by the context in which it occurs. This includes both the place and the people concerned, as well as the culture.

The thumbs-up gesture, which generally signals approval in English-speaking countries, is considered offensive in other countries, including apparently Greece, Italy and some parts of the Middle East.

Making a circle with your thumb and forefinger like this means OK in Western cultures. It is used in particular by divers in this way. In Japan, however, it is reputedly the sign for money, and in Arabic countries, it is a threat.

There are many different types of non-verbal communication.1) Body Movements (Kinesics):- for example, hand gestures or

nodding or shaking the head; Posture, or how you stand or sit, whether your arms are crossed,

2) Eye Contact:- where the amount of eye contact often determines the level of trust and trustworthiness

3) Para-language:- or aspects of the voice apart from speech, such as pitch, tone, and speed of speaking

4) Closeness or Personal Space (Proxemics):-which determines the level of intimacy

5) Facial Expressions:- including smiling, frowning and even blinking

6) Physiological Changes:-for example, sweating or blinking more when nervous.

ਤੁਹਾਡਾ ਧੰਨਵਾਦ

THANK YOUPrepared by-

Prashant Raghav