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    Business Communication Area (BCA)

    BIMTECH

    Business Communication

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    The presentationThe presentation

    Business Communication Area, BIMTECH 2

    yy TrendsTrends in Business Communicationin Business Communication

    yy The Business Communication programmeThe Business Communication programme

    yy What is BEC?What is BEC?

    yy Why BEC?Why BEC?

    yy What do I do next?What do I do next?

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    Communication...Communication...

    Business Communication Area, BIMTECH 3

    TodaysTodays Global business environmentGlobal business environment requiresrequires worldworld--classclasscommunication skillscommunication skills

    Four basic skills

    Four basic skills

    -- L

    istening, Reading, Writing and SpeakingL

    istening, Reading, Writing and Speaking Seven language functionsSeven language functions -- socialise, direct, organise, present,socialise, direct, organise, present,

    elicit, respond, evaluateelicit, respond, evaluate

    Effective communication skills pave the way to systematic careerEffective communication skills pave the way to systematic careerprogressionprogression

    Enhances image, morale and productivityEnhances image, morale and productivity

    Message received! By the way, what does it mean?Message received! By the way, what does it mean?

    Effective communicators are likely to be better performers!

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    Business Communication

    Business Communication Area, BIMTECH 4

    y Throughout 1st year

    BC Part I

    BEC (TrimesterI) 40 hrs -Certificate

    Continuous programmethroughout the year forthe different levels

    BC Part II

    BusinessCommunication(Trimester II) 30 hrs 3 credits

    Basics & theory ofcommunication & develop

    skills in oral and non-verbalcommunication

    BC Part III

    CommunicationLab (Trimester III) 20 hrs 2 credits

    Group Discussions,Personal Interview &Business Etiquettes

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    Business English Certificate (BEC)

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    Business English Certificate (BEC)

    Business Communication Area, BIMTECH 6

    y

    Certificated exam offered by Cambridge ESOL

    y (English for Speakers of Other Languages)

    y Suitable - for all nationalities

    y Irrespective of first language and cultural background,

    y

    Any agey Exams - 1.2 million people (2003)

    y over 150 countries

    What?

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    y Todays global business environment requires effectiveEnglish communication skills. BEC ..... Focusedprogramme

    y Enriches your CV- Improves job prospects. And theseskills lead to career progression.

    y Certifies your language- BEC is a Cambridge qualificationrecognised internationallyby employers andorganisations-

    y Build up your power of expression -BEC assesses anddevelops all 4 skills in realisticbusiness contexts

    yFunctional language and not academic language-Testsskills not knowledge

    y Available at 3 levels

    Business Communication Area, BIMTECH 7

    Why BEC? Six reasons

    Make a

    difference

    !

    Be an

    achiever!

    Brandyourself!

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    Levels 3 levels

    Business Communication Area, BIMTECH 8

    BEC

    Preliminary

    BEC

    Vantage

    BEC

    Higher

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    BEC - The 3 LevelsBEC Level Level of English

    CompetenceCouncil of EuropeLevel (CEF)

    Preliminary Elementary and Lower

    Intermediate

    B1

    Threshold

    Vantage Intermediate B2

    Vantage

    Higher Advanced C1

    Effective

    Proficiency

    Business Communication Area, BIMTECH 9

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    Four skills

    Business Communication Area, BIMTECH 10

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    3 pronged approach to BEC

    Business Communication Area, BIMTECH 11

    1. Communication skills

    y Social skills

    y Presentation skills

    y Telephone skills

    y Meetings and discussionsy Jobs and interviews

    y Negotiation skills

    y Writing skills

    2. Business/ work functions and situations

    3. Accuracy and appropriacy of language

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    BEC Preliminary

    Business Communication Area, BIMTECH 12

    y Can impart information

    y Can issue, receive, understand and act on instructions

    y Can carry out routine business transactions

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    BEC Vantage

    y Can handle structures of the language with confidence

    y Can use a wide range of vocabulary

    y Can use appropriate communicative strategies

    y Can produce written text to develop an argument

    y Can express information succinctly and appropriately

    Business Communication Area, BIMTECH 13

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    BEC Higher

    y Can engage in extended conversation

    y Can give a presentation/demonstration

    y Can write reports/proposals

    y Can communicate persuasively

    Business Communication Area, BIMTECH

    14

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    BEC - Delivery

    Business Communication Area, BIMTECH 15

    y BEC delivery programme

    y only by TSP qualified faculty

    y On BIMTECH campus

    y Workshop mode

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    BEC - Classes

    Business Communication Area, BIMTECH 16

    y Teaching hours:

    y in first trimester - 40 hours Regular

    y Subsequent two trimesters at contact points at specified time and daysy Will be intimated for respective trimesters

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    Exams & Assessment

    Business Communication Area, BIMTECH 17

    y Exams will be conducted on BIMTECH campus byBritish Council examiners and evaluatorsy Paper Based

    y On-line

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    How is BEC Assessed?

    Business Communication Area, BIMTECH

    y one overall grade

    y each skill counts for 25%

    y candidates also receive profile of performance

    18

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    BEC Exams?

    Business Communication Area, BIMTECH 19

    1 hr

    30 mins

    1 hr

    30 mins

    1 hr 1 hr

    45 mins 1 hr10 mins

    40 mins40 mins 40 mins 40 mins

    12 mins12 mins 14 mins 16 mins

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    CorporateCorporate Clients who recognise BECClients who recognise BEC......

    Business Communication Area, BIMTECH20

    yy WHOWHO

    yy TCSTCS

    yy L & TL & T

    yy Visual GraphicsVisual Graphics

    yy Hindustan LeverHindustan Lever

    yyJ P MorganJ P Morgan

    yy World BankWorld Bank

    yy EscortsEscorts

    yy InfosysInfosys

    yy Cognizant TechCognizant Tech

    yy Bank Of AmericaBank Of America

    yy Wipro TechnologiesWipro Technologies

    yy SatyamSatyam

    yyHewlett PackardHewlett Packard

    yy HSBCHSBC

    yy HCLTechnologiesHCLTechnologies

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    BEC Results

    Business Communication Area, BIMTECH21

    Reading, Writing and Listening & Speaking - Grade A, B

    or C (D for BEC Prelim only)

    Graphical display of results for all the 4 skills

    Certificates from the University of Cambridge

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    Business Communication Area, BIMTECH22

    BEC Certificate

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    Business Communication Area, BIMTECH23

    Stages in BEC...Stages in BEC...

    Assessment TestAssessment TestAssessment TestAssessment Test

    TrainingTrainingTrainingTraining

    RegistrationRegistrationRegistrationRegistration

    BEC TestBEC TestBEC TestBEC Test

    CertificationCertificationCertificationCertification

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    Test Dates (Paper based)

    Business Communication Area, BIMTECH24

    y SESSIONS MONTH

    Session 1 March

    Session 2 May

    Session 3 JuneSession 4 Sept.

    Session 5 Nov.

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    BEC Exam Fee / Exams

    Business Communication Area, BIMTECH25

    y Preliminary : Rs. 2050/-

    y Vantage : Rs. 2500/-

    y Higher : Rs. 3300/-

    y Total BEC fees : Rs. 7850/-

    y From security deposit

    y Fees for the first two levels (P) & (V)

    y From BIMTECH

    y Fees for the Higher level (One attempt only)

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    BEC and Placements

    Business Communication Area, BIMTECH26

    y The following conditions have to be fulfilled by the students

    for eligibility in the Summer Training and Placement

    process:

    y Clear Vantage

    L

    evelof BEC Exam prior to Summer

    Training

    y Clear Higher Level of BEC Exam prior to the Final

    Placement Process

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    Action Plan

    Business Communication Area, BIMTECH27

    yFor 2010 2012 batchy BEC Diagnostic 2010 -

    y Exam Date: June 26, 2010

    y Timings: 15.00 hrs to 17:00 hrs. (please be seated by 15.00 hrs)

    y Venue: Academic block - same class room allotted to you

    y Classes will commence from July 02, 2010y Test in September 2010 / November 2010

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    For more information...

    Business Communication Area, BIMTECH28

    y http://www.britishcouncil.org/india-exams-

    bec.htmwww.cambridgeesol.org

    y http://www.candidates.cambridgeesol.org/professionalenglish/bec

    y http://www.cambridgeesol.org/resources/learner/index.html

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    Thank You !

    Business Communication Area, BIMTECH29

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    Business Communication Area, BIMTECH30

    Questions ?