baskin-robbins planogram
DESCRIPTION
New concept combo store layout for stores.TRANSCRIPT
24268BSK
Planogram-New Concept Combo-Soft Serve
BR-1008.90
Page 1 of 4
16.75" x 10.75"
17” x 11”
17.25” x 11.25”
4/4
100
what’s in your kit (POP elemeNtS will vaRy By StORe)
interior eLeMents
what’s in your kit (POP elemeNtS will vaRy By StORe)
eXterior eLeMents
PerManent eLeMentsthe following elements will remain on display during this promotion.
For missing POP elements, call Baskin-Robbins® Fulfillment Center at 1.800.321.4431. the contents of this POP kit were packaged based on telemarketing information for your store. to update this information, please call Nma marketing at 1.800.933.0644.
PerManent eLeMentsthe following elements will remain on display during this promotion.
BR-1008.90
window Posters
POP PlaNOgRam - New CONCePt COmBO StOReSBoGo ½ off & holiday Cakes SePtemBeR 12 - deCemBeR 28, 2008
door/window decals
september 12BOgO ½ Off & Holiday Cakes begins!
Remove all previous POP
elements and replace with
BOgO ½ Off & Holiday Cakes POP.
drive-thru extender Panel
display 10/1-10/31 display 11/1-11/27 display 11/28-12/28
wall Posters Cake Cards
dipping Cabinet decal Cake Recipe & Photoflip CardsBeverage
merchandiser Carddipping Cabinet topperUpright Freezer decals
display 10/1-10/31
display 10/1-10/31
display 11/1-11/27
display 11/1-11/27
display 11/28-12/28
display 11/28-12/28
menu Board Promo Poster
dipping Cabinet decal
Birthday Club display
drive-thru mini extender Panel
24268BSK_90_Planogram_NewConceptComboSS.indd 1 7/11/08 1:28:12 PM
24268BSK
Planogram-New Concept Combo-Soft Serve
BR-1008.90
Page 2 of 4
16.75" x 10.75"
17” x 11”
17.25” x 11.25”
4/4
100
Menu Boards and waLL Posters
POP PlaNOgRam
BOgO ½ OFF & HOliday CaKeS
september 12 BOgO ½ Off & Holiday Cakes begins! Remove all previous POP elements.
Keep BOgO ½ Off &
Holiday Cakes POP up thru december 28, 2008
Small Poster | sku#: BR-1008.07 See Notes Section
Small Poster | sku#: BR-1008.06 See Notes Section
notes:wall POSteRSsept. 12-30display the BOgO ½ Off Shakes & Blasts wall poster in all stores. if space permits, also display the 31° Below™ and Quarts wall posters in that order of priority.oct. 1- dec. 28display the BOgO ½ Off Shakes & Blasts wall poster in all stores. if space permits, also display the appropriate Cakes and 31° Below™ wall posters in that order of priority.
menu Board Promo Poster | sku#: BR-1008.10
BoGo ½ off & hoLiday Cakes |SePtemBeR 12 – deCemBeR 28, 2008
24268BSK_90_Planogram_NewConceptComboSS.indd 2 7/11/08 1:28:18 PM
24268BSK
Planogram-New Concept Combo-Soft Serve
BR-1008.90
Page 3 of 4
16.75" x 10.75"
17” x 11”
17.25” x 11.25”
4/4
100
uPriGht freezer
diPPinG CaBinet
Beverage merchandiser Card | sku#: BR-1008.20
dipping Cabinet topper | sku#: BR-1008.19
dipping Cabinet decal | sku#: BR-1008.45
POP PlaNOgRam
BOgO ½ OFF & HOliday CaKeS
september 12BOgO ½ Off & Holiday Cakes begins! Remove all previous POP elements.
Keep BOgO ½ Off &
Holiday Cakes POP up thru december 28, 2008
Upright Freezer decal | sku#: BR-1008.26 See Notes Section
Upright Freezer decal | sku#: BR-1008.25 See Notes Section
Upright Freezer decal | sku#: BR-1008.24 See Notes Section
note:display the Halloween, thanksgiving and Holiday Cakes cake cards on the designated dates.
notes:UPRigHt FReeZeR deCalS2-door upright freezersdisplay the Quarts and Fudge Crunch Cake upright freezer decals.1-door upright freezersdisplay the Quarts upright freezer decal.
BoGo ½ off & hoLiday Cakes |SePtemBeR 12 – deCemBeR 28, 2008
24268BSK_90_Planogram_NewConceptComboSS.indd 3 7/11/08 1:28:25 PM
24268BSK
Planogram-New Concept Combo-Soft Serve
BR-1008.90
Page 4 of 4
16.75" x 10.75"
17” x 11”
17.25” x 11.25”
4/4
100
door and window Posters
drive-thru Menu Boards
Standard Combo drive-thru menu Board NgSS Combo drive-thru menu Board
dunkin’ donuts translites
drive-thru extender Panel | sku#: BR-1008.29ready, set, Go!
6-7 days before promotion – Review POP materials and post meeting notice by time clock. Call fulfillment center and /or dCP if you need anything.
4 -5 days before promotion – develop team meeting agenda and manager’s script. Program POS.
3-4 days before promotion – Conduct team meeting, complete product preparation training and POS practice.
1-2 days before promotion – Focus training on suggestive selling techniques and product sampling. take down old POP and put up new POP at end of day.
day promotion starts – Start promotion ready to go as soon as you open. Reinforce sampling and suggestive selling!
POP PlaNOgRam
BOgO ½ OFF & HOliday CaKeS
september 12 BOgO ½ Off & Holiday Cakes begins! Remove all previous POP elements.
Keep BOgO ½ Off &
Holiday Cakes POP up thru december 28, 2008
notes:wiNdOw POSteRS
sept. 12-30display the BOgO ½ Off Shakes & Blasts window poster in all stores. if space permits,
also display the 31° Below™ and Quarts window posters in that order of priority.
oct. 1- dec. 28display the BOgO ½ Off Shakes & Blasts window poster in all stores. if space permits,
also display the appropriate Cakes and 31° Below™ window posters in that order of priority.
large Poster | sku#: BR-1008.01 Small Poster | sku#: BR-1008.06
See Notes Section
large Poster | sku#: BR-1008.46 Small Poster | sku#: BR-1008.08
See Notes Section
large Poster | sku#: BR-1008.02 Small Poster | sku#: BR-1008.07
See Notes Section
BoGo ½ off & hoLiday Cakes |SePtemBeR 12 – deCemBeR 28, 2008
door/window decalssku#: varies by market/Store
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