baskin robbins - brand identity and perception
TRANSCRIPT
Baskin RobbinsBrand Perception & Identity
Ankan Pratik RoyFashion Communication | Semester VI
About
• It’s a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1953 in California.
• It claims to be the world's largest ice cream franchise, with more than 5,800 locations across the globe.
• In 1993, the first store opened in Mumbai, today it is across the country with more than 300 outlets in 61 cities.
Stores Visited
• A-1, August Kranti Marg, Defence Colony, Main Market, New Delhi
• G-64, Agarwal City Mall,RoadNo-44,Opp-M2K, Pitampura,
• Block-A, Metro Walk Mall, Rithala
Stores/Facade
Visual Identity
Old Logo
New Logo Colour Scheme
Lights• Ambient Lighting• Fluorescent Lights
Fixtures• No fixed fixtures• All kiosk based stalls• Less space taking
Materials
Acrylic Board Glass-Refridgerator
Thank You