NISHIT BHATT [ICHE-B]RAJENDRA SINGH DIYA [ICHE-C]

Nearly three-quarters of a century ago, two brothers-in-law shared a dream to create an innovative ice cream store that would be a neighborhood gathering place for families.

Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun, inviting atmosphere.

They started out in separate ventures at the advice of Irv’s father.

In 1945, Irv opened Snowbird Ice Cream in Glendale, California.

A year later, Burt opened Burton's Ice Cream Shop in Pasadena, California.

It wasn’t until 1953 that the ice cream chain dropped the separate identities of Snowbird and Burton's and became Baskin-Robbins.

A local advertising agency, Carson/Roberts ,advised a uniform identity and image under the name Baskin-Robbins 31 Ice Cream.

Baskin-Robbins continued to expand, and by the mid-1960s ,

the company had become an ice cream empire with more than 400 stores throughout the United States.

In the 1970s the chain went international ,opening stores in Japan, Saudi Arabia, Korea and Australia.

"Not everyone likes all our flavors, but each flavor is someone's favorite." Irv Robbins

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BIBLIOGRAPGY : SITE OF BASKIN AND ROBBINS .

-INTRODUCTURY INFORMATION .FROM WIKIPEDIA

Baskin-Robbins