base research and consultancy profile
TRANSCRIPT
BASE RESEARCH (INDIA)
Main- Office
PLOT No-72,GOPAL NAGAR EXTN.(X-BLOCK)NAJAFGARHNEW [email protected]
DATA Collection
method
Understand Client
need
BASE RESEARCH (INDIA)
Approved DATA to
client
In Hard & Soft Copy
BASE RESEARCH (INDIA)
Specialist Fields
Consumer/FMCGRetail ResearchFood & DrinkKidsBusiness & Industrial (B2B)Financial ResearchE-Commerce & OnlineEmployee ResearchCustomer Research
BASE RESEARCH (INDIA)
Customer ResearchControls & InstrumentationEnvironmentPublishingMedia & AdvertisingOpinion ResearchProduct Testing/DevelopmentUtilities & Fuel
The key to BASE’s success has been a centralized approach to data collection assignments. Conducting multimarket projects from one location offers a wide range of benefits, which the vast majority of the leading MarketResearch agencies now take advantage of Data Integrity
Cost Effectiveness
Time Efficiency
BASE RESEARCH (INDIA)
Single Project Manager
Fast Problem Solving
Combined results
Ease of briefing/debriefing
Remote monitoring
BASE achieves this centralized approach by operating a 24/7 data collection facility that conducts interviewing into North India on a parallel basis and global work on a shift pattern to match the particular time zones required.BASE prides itself on being able to offer the full range of data collection services. Our aim is to provide all of our clients with a 'one-stop' service for all of their requirements. The main services offered are as follows, but please feel free to contact us for advice on any assignments that do not match these main methodologies.
International CATI
BASE RESEARCH (INDIA)
International CATI
International Web
Mixed-Mode Projects
Focus Group Recruitment
Face-to-Face Recruitment
Field Work Area’s
Well equipped with sophisticated technology and experiencedprofessionals, we have been able to offer pro-active Market Researchfieldwork services that include:-
Face-to-Face Interviews
BASE RESEARCH (INDIA)
䞼Face-to-Face interviews are the most effective method of datacollection in all research work.䞼We have a national field force, all trained to the industrystandards and all successfully completing projects for us on aregular basis.䞼 We conduct in-home interviews, street interviews and exitinterviews.
Clinics
Consumer Clinics are the most effective way of recruitment, total quota
BASE RESEARCH (INDIA)
Consumer Clinics are the most effective way of recruitment, total quotaand time slot management. We recruit and manage car clinics andconsumer clinics on a regular basis. We have a talented team which isexperienced enough to understand the criticality and thus updates you onrecruitment, total quota and time slot management. We also handle allother desired logistics like Cars / Products for display and venue hire, etc.
Depth Interviews
With extensive experience in accompanied shopping, we also recruit in-depth one-on-one interviews across a host of business and
consumer sectors. Techniques used include:
BASE RESEARCH (INDIA)
consumer sectors. Techniques used include:
One-on-ones
Paired depths
Accompanied shops
Group Discussions
The recruitment of respondents is the essence of the research industry and this fact is evident at a group discussion.
Our rich experience in this area and our drive for perfection has acquired us a wide client base. Techniques used include:
Standard group discussions (focus groups) Mini groups
BASE RESEARCH (INDIA)
Mini groups Peer groups
Family groups Triads
Extended Creative Groups Workshops (all day and half day)
Pre-tasking, product placement groups and recalled groups
Hall Tests / Central Location Tests
Base research’s market research sleuths have access to almost every prominent high street location. A trained deputy operates underneath each supervisor so we are in a position to conduct lots of halls
BASE RESEARCH (INDIA)
each supervisor so we are in a position to conduct lots of halls simultaneously
Project Manager Planning & Coordination
ᚘThe Project Manager is the conduit between the managementand the client. Project Managers keep our clients well informedthroughout the course of a project. Their responsibilities includepreparing documents, selecting the most talented people in thefield for the study, briefing clients' field team, ensuring that iswork is being expedited in accordance with the requirements ofthe clients.
Planners : Quality
BASE RESEARCH (INDIA)
Planners : Quality
The Quality Coordinators are the ones ensuring field reporting, checking quality, overall monitoring, and leading the desired team. They are a key player for proper execution of the assignment.
Quality Control
We ensure the highest possible interviewing and recruiting standards using the following procedures:
-From time to time, a supervisor will accompany an interviewer on a particular project in order to observe them in action.
-By back-checking and pre-checking with respondents that have been interviewed or recruited to check that everything was as it should have
been/that they qualify for the interview / group discussion.
BASE RESEARCH (INDIA)
--By editing (or hand checking) each and every completed questionnaire
returned to Base Research.
- On qualitative work, previous group attendance lists are checked to minimize repeat respondent’s unless otherwise agreed upon.
Through our quality procedures we set
out to:Safeguard the general public against abuses of the personal
interview relationship.
Benefit the end client by providing a further guarantee of standards of integrity and field quality.
BASE RESEARCH (INDIA)
Benefit the survey practitioner by offering acknowledged evidence to distinguish the ethical professional from the amateur and the
charlatan.
Benefit the research profession by improving relations with other influential groups concerned with the welfare of society.
Terms & Conditions:Indian Clients:
We start a Project only after the receipt of written acceptance of the quotation. Acceptance of the quotation is deemed to include
acceptance of these Terms of Business.
Quotations are valid for 30 days from the date of issue. If, however, the terms of reference or methods are changed you agree that the
quotation will be revised accordingly.
BASE RESEARCH (INDIA)
quotation will be revised accordingly.
Quotations are made exclusive of Service Tax. All monetary amounts are in INR unless agreed by us in writing in advance. Invoices must be settled in INR to the full amount with any bank charges to be paid
by the client.
Where Base Research have been asked to provide cash expenses / incentives a separate Incentive Invoice will be raised. Such Invoices
are due for IMMEDIATE payment INR FULL.
All other invoices are due for payment after 21 days unless otherwise agreed in
writing.
In the case of invoices that are sent to third parties the liability for outstanding
money shall revert after 40 calendar days to the person or persons or company
responsible for commissioning the Fieldwork.
Base Research reserve the right to suspend any work on a Project where invoices
Cont…
BASE RESEARCH (INDIA)
Base Research reserve the right to suspend any work on a Project where invoices
are not settled according to these terms and conditions.
If a Project is cancelled, reduced in scale or curtailed by arrangement between the
Client and the Company, the Cancellation Provisions as set out in our Cancellation
and Postponement page will apply
Non Indian Clients
Work on a Project will only commence upon receipt of written acceptance of the quotation. Acceptance of the quotation is deemed to include
acceptance of these Terms of Business.
Quotations are valid for 30 days from the date of issue. If, however, the terms of reference or methods are changed you agree that the quotation
will be revised accordingly.
BASE RESEARCH (INDIA)
will be revised accordingly.
Quotations are made exclusive of Service Tax. All monetary amounts are in INR unless agreed by us in writing in advance. Invoices must be settled
in INR to the full amount with any bank charges to be paid by the client.
Any amounts that Base Research may give in currencies other than INR are illustrative only.
50% of our Fees are payable on commissioning plus any disbursements that exceed our credit limits .Base Research will raise an Initial Invoice for this purpose. Such Invoices are due for payment
after 7 days. The balance of the Fees plus all other agreed disbursements will be invoiced upon completion.
Where Base Research have been asked to provide cash expenses they will either be included in the Initial Invoice or Base Research may at its sole discretion issue a separate Actual Reimbursement Invoice. Cash payments will be made by Base Research only after settlement
BASE RESEARCH (INDIA)
Cash payments will be made by Base Research only after settlement of any such Initial Invoices.
All other invoices are due for payment after 21 days unless otherwise agreed in writing.
Base Research reserve the right to suspend any work on a Project where invoices are not settled according to these terms and
conditions.If a Project is canceled, reduced in scale or curtailed by arrangement between the Client and the Company, the Cancellation Provisions as
set out in our Cancellation and Postponement page will apply.
Force Majeure
Base Research shall not be liable for any delays, failures, losses or damage of any kind whatsoever including any delay by Market Xcel in the provision
of any Services where such delay arises from any cause beyond the reasonable control of the Company.
BASE RESEARCH (INDIA)
Such causes include but are not restricted to Acts of God or of the public enemy fires floods adverse weather earthquakes traffic or transport
disruption or failure illness epidemics quarantine restrictions strikes or other industrial action freight embargoes electrical cut or shortage communication equipment or system failures acts or omissions of subcontractors or other
third parties or any other circumstances beyond its control.
Jurisdiction and DisputeResolution
All the matters of dispute shall be subject to Delhi jurisdiction. Where any party becomes involved in a dispute claim or potential claim in
relation to which they are or may become parties to legal proceedings they will take steps to:
a) Follow a reasonable procedure prior to and with the intention of avoiding formal legal proceedings;
BASE RESEARCH (INDIA)
avoiding formal legal proceedings;
b) Encourage all parties involved to use an alternative dispute resolution (ADR) procedure at an early stage and at any other relevant stages
where appropriate;
c) in the event that any party involved requests ADR and any of the parties wishes to decline, put their reasons for so declining in writing to the
other parties involved
During the course of a project Base Research may carry out any of the following services.Notwithstanding the items listed here Base Research always considers every Client request with theaim of satisfying all the needs of our Clients.
BASE RESEARCH (INDIA)
provide Qualitative Fieldwork schedules, confirm bookings of venues and filming services on behalf of the Client,
prepare and dispatch any materials or equipment requested by the Client, provide maps and/or directions to venues,
Arrange and distribute Incentives, provide quota / recruitment updates,
provide Qualitative respondent details prior to the date of the event, (As May Be Agreed)
.
Although we cover entire India Operations but to name the center’swhere we have local teams/affiliates** working with us are as follows:
NORTH WEST EAST SOUTH
� Jaipur � Mumbai � Kolkata � Chennai
� Ludhiana � Ahmedabad � Guwahati � Banglore
� Hyderaba
BASE RESEARCH (INDIA)
� Lucknow � Pune � Patna� Hyderaba
d
� Kanpur � Bangalore
The availability of teams is subject to the Project Profile which in turn is derived from the Product Category to be Surveyed, The target respondent to be interviewed and any other factor as may be.
BASE RESEARCH (INDIA)