banff western connection conference stephen jagger and shane gibson sociable!
DESCRIPTION
http://sociablebook.com This is Shane Gibson and Stephen Jagger's Sociable presentation on social media for Real Estate. They talk about how Realtors can use social media to profit.TRANSCRIPT
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Sociable! with @sjagger and @shanegibson
How Social Media and Social Networking are Turning Sales and Marketing Upside-down
@sjagger @shanegibson
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SociableBook.com @shanegibson @sjagger
“I think that’s going to break.”
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SociableBook.com @shanegibson @sjagger
“The Customer Owns Your Brand”
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SociableBook.com @shanegibson @sjagger
We Still Use Old Media
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SociableBook.com @shanegibson @sjagger
600 million
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SociableBook.com @shanegibson @sjagger
90 Million
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SociableBook.com @shanegibson @sjagger
100 million updates/day
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SociableBook.com @shanegibson @sjagger
1Billion Views/Day
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SociableBook.com @shanegibson @sjagger
“If you think you are a leader and no one is following you...
You’re actually just going for a walk”
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SociableBook.com @shanegibson @sjagger
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SociableBook.com @shanegibson @sjagger
The Reverse Drip
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SociableBook.com @shanegibson @sjagger
Don’t outsource your personal
brand
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SociableBook.com @shanegibson @sjagger
Social Media Belongs to Everyone
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SociableBook.com @shanegibson @sjagger
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SociableBook.com @shanegibson @sjagger
George Moen – CEO, Blenz Coffee
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SociableBook.com @shanegibson @sjagger
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SociableBook.com @shanegibson @sjagger
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SociableBook.com @shanegibson @sjagger
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SociableBook.com @shanegibson @sjagger
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SociableBook.com @shanegibson @sjagger
Rules of Engagement
#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
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SociableBook.com @shanegibson @sjagger
Listening
Social media is more about listening and dialogue
than it is about broadcasting.
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SociableBook.com @shanegibson @sjagger
Listening Tools
•http://Search.twitter.com
•http://Backtweets.com
•http://Google.com/alerts
•http://Blogsearch.google.com
•http://www.twazzup.com/
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SociableBook.com @shanegibson @sjagger
Twitter search
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SociableBook.com @shanegibson @sjagger
Backtweets
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SociableBook.com @shanegibson @sjagger
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SociableBook.com @shanegibson @sjagger
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SociableBook.com @shanegibson @sjagger
Twazzup
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SociableBook.com @shanegibson @sjagger
Hootsuite.com
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SociableBook.com @shanegibson @sjagger
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SociableBook.com @shanegibson @sjagger
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SociableBook.com @shanegibson @sjagger
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SociableBook.com @shanegibson @sjagger
Use Multiple Channels
Engagementdb.com
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SociableBook.com @shanegibson @sjagger
Getting Real
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SociableBook.com @shanegibson @sjagger
Launch Plan1. Identify Your Goal
2. Identify Your Target Audience
3. Pick the Right Platforms
4. Map out Social Etiquette and Policy
5. Implement Listening and Engagement Strategy
6. Know Your Market Intimately
7. Create Content Mixing Marketing and Community
8. Get Sociable!
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SociableBook.com @shanegibson @sjagger
Resources
•StephenJagger.com
•Closingbigger.net
•@ShaneGibson
•@SJagger